Selling Premium Plugins with WordPress
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Transcript of Selling Premium Plugins with WordPress
Business Models
1. Membership/Club - PostStatus
2. Freemium - WooCommerce/EDD/Ninja Forms
3. Premium only - Gravity Forms
4. Premium version of free plugin - WordPress SEO Premium
Distributing your product
4 Plugin Updates - Automatic updates? Manual?
4 Protecting the plugin - Licence Keys?
Support + Documentation
4 Forum? bbpress?
4 Helpdesk?
4 For support I chose: Ninja Forms + Helpscout
Writing a Clear Refund & Support Policy to Deal with Difficult Customers
Because without this, customers will have unrealistic expectations!
Chris' Flow Charthttp://chrislema.com/choosing-the-right-ecommerce-platform/
BUT..
The answer isn’t about features [...] The answer is really about you. Your needs. Your desires. The stuff you’ll be selling.
— Chris Lema
Who else uses WooCommerce to sell digital goods?
4 WooThemes
4 Related Posts for WordPress
4 Crowdfavorite
4 WPSessions.com and Post Status (memberships)
Downloadable & Virtual ProductsTimed access, multiple file support, download limits, download links for customers...
4 Stripe Payment Gateway (Beta in Norway)
4 WC PDF Invoices & Packing Slips (free) - wordpress.org/plugins/woocommerce-pdf-invoices-packing-slips/
4 EU VAT Number
4 EU VAT Rates Sync - wordpress.org/plugins/woocommerce-eu-vat-rates-sync/
WooCommerce API ManagerSell License Keys for Software and Automated Updates for Plugins and Themes
http://www.woothemes.com/products/woocommerce-api-manager/
API Endpoints
?wc-api=wppluginlicencingactivationapi to "activate" or "deactivate" an instance (site URL)
?wc-api=wppluginlicencingupdateapi to do a "pluginupdatecheck" or get "plugininformation"
In licenced plugins: Key Input Form
1. Validate key
2. Activate instance (site URL)
3. Updates allowed :)
The Updater Code
4 http://code.tutsplus.com/tutorials/a-guide-to-the-wordpress-http-api-automatic-plugin-updates--wp-25181
4 https://github.com/jeremyclark13/automatic-theme-plugin-update
https://github.com/mikejolley/wp-plugin-
licencing(yes it's free)