SELLING BOOKS: THE VALUE OF A GOOD PROMOTIONAL … Cozens.pdf · - Word-of-mouth through key...
Transcript of SELLING BOOKS: THE VALUE OF A GOOD PROMOTIONAL … Cozens.pdf · - Word-of-mouth through key...
SELLING BOOKS: THE VALUE OF A GOOD
PROMOTIONAL CAMPAIGN K I R S T E N C O Z E N S , P R E S S O F F I C E R A T W A L K E R B O O K S
THE STORY
PRE-PUBLICATION
Aim:
- To elevate a book with low sales expectations and budget
Strategy:
- Early copies to bloggers
- Personal conversation
- Eye catching mailing
- Bring fans in to celebrate publication day
- Email reviewers
- Word-of-mouth through key influencers
Mailing
Publication day social image
GET THE BOOK TO RUPAUL
COVERAGE
POST-PUBLICATION
- Marketing:
Stall at London Pride
Social advertising
- Award success:
Winner of Stonewall Book Award
Winner of Klaus Flugge 2019
Shortlisted for Waterstones Children’s Book Prize
Shortlisted for Kate Greenaway
- Visit to London:
Interview in Pink News
Drag Queen Story Time
Tate window
Craft event
KEY TAKEAWAYS
- Reach out to new groups
- Use the personal touch
- Use your passion and the passion of your colleagues
- Keep expectations in check on low budget titles