SELLING AND NEGOTIATION -BRIAN TRACY AUDIO

11
HIGH PERFORMANCE SELLING PRESENTED BY MEGHA MALVIYA RAHUL BOHRA

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this presentation is based on the audio high performance selling by brian tracy

Transcript of SELLING AND NEGOTIATION -BRIAN TRACY AUDIO

Page 1: SELLING AND NEGOTIATION -BRIAN TRACY AUDIO

HIGH PERFORMANCE SELLING

PRESENTED BYMEGHA MALVIYARAHUL BOHRA

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Most valuable thing/asset -‘ Earning Ability’

Most precious resource you have

Ability to earn ‘Money’

‘Time’

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80% of the time must go for creating the customers 20% to keeping the customers

Sales person needs to focus on- 80% on prospecting & presenting 20% on follow up

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Start earlier & stay later Get better with the key tasks

Improve your skills

Must not feel dejected

Be enthusiastic & motivated

Must for a Sales Person

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We need to ask the questions like….. why some customers buy faster than others. why some buy slower & some don’t buy at all.

Every business influences customer behaviour

We can either be influencer or influencee.

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Every customer have

deep sub-conscious needs.

customers are lazy & can be

uninterested.

Buying influence

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1. Reciprocity

or Obligation.

2. Commitmen

t & consistency.

3. Social proof.

4. Liking.5. Authority.

6. Scarcity.

7. Contrast principle.

Buying influence

s or triggers

….

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Selling techniques

Remember all sales

person are unemployed until they sell

Always ask the question where is my next sales

Going to come from & what

am i doing towards it

Begin with a story

Know what makes people

tick

Increase your skills

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Short circuit the decision

process

Find the Trigger

The more you know about the customer

more easy it becomes

Make your own sales

pitch

Ask Questions &

listen

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Different Styles for different people

Identify their needs

Direct Customers

Indirect Customers

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THANK YOU