t r a c e y t a y l o r

Helping shape community

P O R T L A N D R E A L E S T A T E

9600 SW Barnes Rd, #100, Portland OR 97225 503 292 9393

P r e s e n t e d b y :

T r a c e y T a y l o r

P r i n c i p a l B r o k e r , A . B . R .

t r a c e y t a y l o r@p r unw . c om

5 0 3 7 0 1 5 931

Prudential Northwest Properties

Property Marketing Profile

P r e p a r e d f o r :

Paul and Catherine Snider

4706 SW Vesta St

Portland, OR 97219

Understanding Agency Relationships Understanding Agency Relationships

When real estate professionals work with buyers and sellers, ‘agency’ relationships are established.

There are three kinds of agency relationships:

Buyer’s agent – represents the buyer during the home buying process. The buyer’s agent has a fiduciary responsibility to represent the buyer’s best interests, including reasonable care, loyalty and confidentiality.

Seller’s agent – represents the interest of the seller and has a fiduciary responsibility of reasonable care, loyalty, confidentiality and disclosure to the seller. A seller’s agent works to assist the seller in locating a buyer and in negotiating a transaction suitable to the seller’s specific needs. Disclosed limited agent – represents the interests of both the buyer and the seller, during the same transaction. A dual agent has responsibilities to both buyer and seller and must act in the best interest of both parties. This can be done only with the written permission of both clients.

Please see Agency Disclosure Pamphlet for more detailed information. Cut and paste this address into your browser. www.pdxarea.com/oregon_real_estate_disclosure.pdf

How the Process WorksHow the Process Works What are the steps involved in seller your home? Even if you are experienced with the home selling process, it can still be daunting. This chart is designed to help you better understand the many steps involved and how we work to tie them all together..

Order loan payoff statements and clear other title exceptions

Receive and review Preliminary Title Report - email to Buyer and Seller and their RE Brokers

Receive and review loan documents

Order insurance binder - proof of coverage

Receive and review fully executed Sales Contract

Order Preliminary Title Report

Obtain funds that are due for closing

Prepare closing statements and Escrow documents

Obtain signatures on documents from Buyer and Seller

Return loan document to lender for review

Forward documents to be recorded to Title

Department for review

Receive authorization from lender to record and fund and then authorize

Title Company to record

Receive loan funds

Disburse all funds

Receive confirmation of recording - ’rechecks’

After your offer has been accepted by the seller, Escrow is opened. Your earnest money check will be submitted to the Title Company and the funds deposited. This flow chart shows the role of the Title and Escrow Company in your transaction.

Send out opening letters to all parties. Obtain contact info of everyone involved including lenders, accommodators, attorneys etc.

Escrow officer calls the agent and lets them know its all funded and recorded and you officially own your new home

Life of an EscrowLife of an Escrow

Sellers Benefits at a GlanceSellers Benefits at a Glance

All showings of your home are followed up with an immediate email questionnaire to the buyers agent. The best feedback comes from the agents that show your home. We use HomeFeedback.com to find out what the agents and their clients think about your home. We don't filter what they say. When we get a response, you get the same response at the same time. Together we will use this info to de-cide if we need to take action to get a more favorable response and/or sale.

Through our Online Sellers Advantage program, you have the benefits of daily emails/and or weekly reports about web activity on your property and those in your neighborhood. I guarantee you will receive accountable, professional and overall exceptional service to meet your every real estate need. I communicate a defined service process which means you know what to expect and also holds me accountable. My buyers and sellers have the opportunity to assess and rate key points of my service and ability through an independent organization. These results will be posted to the website for your review.

The Prudential name is recognized by 98% of the U.S. population. The Prudential name symbolizes strength, integrity and trust, as it done has since 1875. Prudential Relocation Department partners with a number of 3rd party companies to provide an extensive work of national and worldwide exposure for your listing.

When you buy or sell your home with Prudential NW Properties you gain access to our industry leading Home Services Department. Your personal Home Services coordinator will assist in providing vendor referrals and will help facilitate their services. Further info will come via email or a phone call from your personal coordinator.

Every home listed for sale with our company receives American No obligation Home Shield Warranty coverage for the life of the listing.

Prudential Northwest Properties and Rainy Day Foundation have teamed up to offer confidence and peace of mind through our mortgage payment protection program. All homes listed for sale with us are eligible for this unique loan protection coverage.

My Services and Marketing at a GlanceMy Services and Marketing at a Glance

• An appraiser will measure and draw a detailed floor plan to show potential buyers the layout of the home and also confirm the square footage.

• In depth feedback will be provided on ‘staging’ your home.

• Professional virtual tour and photos will be scheduled. I will meet with the photographer at your home to direct the process and make sure that he captures all the special features of the property.

• My custom yard sign will be placed on the property.

• Professionally designed color flyers will be printed.

• An ‘Eco-Flyer’ will also be attached to the signpost - got to love that :)

• Custom business cards will be printed with your home showcased for you to distribute to friends, family and work associates. Potential buyers will be directed to the website with all the details, photos and virtual tour of the property.

• A website will be set up specifically for the property with its own website address.

• A home book will be put together for potential homebuyers to peruse with lots of pertinent information on your property, e.g. schools, demographics etc. We will also include the sellers disclosures, Plat map, title report and any .

• No obligation American Home Shield Home Warranty will be activated while in the listing period.

• You will be registered with Home Services and contacted by our personal Home Services Coordinator to explain the program.

My Services and Marketing at a GlanceMy Services and Marketing at a Glance

• Your listing will be entered in the RMLS and get online exposure through these websites, including, but not limited to: Prudential.com, Yahoo.com, Realtor.com, RMLS.com, Zillow.com, Trulia.com, Oregonlive.com, PortlandOregonHomesOnline.com, Craigslist and Postlets.com

• Your home will be a ‘Featured Home’ on my website.

• I will begin actively prospecting for a buyer for your property through our internal company marketing which will reach over 700 Prudential agents.

• RMLS reverse prospecting - contacting all the agents that are using the RMLS reverse prospecting to search for homes with similar criteria to your home for their buyers.

• Prudential sends me and the buyers agent an automatic email alert if a client is online and looking at your property or has saved it in their favorite search.

• Email my real estate database introducing your property and inviting them to the Broker Open.

• Send out the property flyer via the internet and PDXFlyers.com. Your info will reach roughly 5,000 agents in the Portland/Vancouver area.

• Any price changes will be ‘E-Blasted’ to all agents that have already shown your home to perspective buyers through HomeFeedBack.com. This might be the news the buyers were waiting for to encourage them to make an offer.

• E-card/flyer of property to sphere.

• Property advertised on my Facebook business page.

• Direct targeted mail to neighbors, e.g. a postcard invitation to your open house.

My Services and Marketing at a GlanceMy Services and Marketing at a Glance

• Your home will have its own personalized QR Code so potential buyers with smart phones can get immediate property info that they can refer back to at any time.

• Buyers without a smart phone can text a code that will text the property info back to them so that they have all the property and contact information they need.

• Buyers might misplace a flyer, but they will never loose your property info once it is on their phone.

I ask specific questions about your home!

Dear Showing Agent, Thank you for showing the property of 2431 West Palm Ave. Just like you, we visit other agent's listings to preview or show the property to our buyers. In the spirit of cooperation, we respond to agents' requests for feedback about our visit to their listing. Will you be so kind as to return the favor to us? ...We greatly appreciate it. If you respond within 2 days you will be entered into a drawing for dinner for 2 at the Hyatt Regency downtown.

Thank you for your feedback.

If the agent does not respond to our first request, they are emailed up to 3 time for a request of feedback of what they and their buyers thought of the showing

Sample Feedback form completed by showing agent

Online Sellers AdvantageOnline Sellers Advantage

Your Home is the Featured PropertyYour Home is the Featured Property

Your property is featured on the front page of my website.

www.HomesinPDX.info

Click on ‘view details’ on the featured property and check out what a potential buyer will experience when viewing property details of your home.

My website has valuable info and interesting articles available for buyers and sellers to view.

Job Loss Protection ProgramJob Loss Protection Program

What if you could provide a buyer with a special fund worth up to $10,800?

Leading financial planners recommend setting aside a six month “rainy day fund” to cover living expenses should unexpected financial emergencies arise. The reality is that very few Americans have such a fund. Imagine the benefit to a potential buyer of your home if they had access to a special fund that would pay up to $10,800 of their mortgage payments in the event of an unforeseen job loss due to economic reasons. Your home would appear much more attractive than similar homes on the market, wouldn’t it? Prudential Northwest Properties and Rainy Day Foundation have teamed up to offer confidence and peace of mind through our mortgage payment protection program. All homes listed for sale with us are eligible for this unique loan protection coverage. Mortgage Payment Protection Benefits: • Pays of up to $1,800 per month • Provides up to six months of payments • Coverage for 2 years from the mortgage closing date • Minimizes financial stress • Easy enrollment process • Differentiates your home in the marketplace Eligibility Requirements: • Employed full time (minimum of 30 hours per week) • Cannot be self employed, an independent contractor, or in active military service • Must be between the ages of 18 and 66 and reside in the US • Cannot own greater than 10% interest in his/her employers business • Must be unaware of a pending layoff • Coverage cannot be directly funded by the buyer • Cost: $595 • Vesting period is 60 days from mortgage closing date • Waiting period is 30 days from commencement of unemployment

* Additional conditions apply. Homebuyers must review the

details

Open Houses and the InternetOpen Houses and the Internet

Because of the ease of internet accessibility, listings are

essentially ‘Open’ 24 hours a day. When a buyer is searching on my Prudential website, or the Prudential main site, this is

how your home is presented.

Photos and visual tours allow buyers to virtually walk through your home online, at their leisure. I believe that it is of the upmost importance that quality photographs and a virtual tour are available for buyers to view the minute the listing is uploaded into the RMLS. Capturing the interest of the buyer with visuals of the home does make a difference. As helpful as photos may be, nothing can replace the experience of actually being inside your home. But the virtual tours do give a buyer a more realistic sense of the layout and floor plan of the home.

Don’t let this be your property!!Don’t let this be your property!!

Imagine how frustrating this is for a buyer. A new property comes on the market with no photographs or a virtual tour. Imagine how easy this makes it for a buyer to move on to the next property with all the visual information they are looking for.

Buyers are not stupid! Give them the information that they are looking for up front.

Strategic Online Exposure is CriticalStrategic Online Exposure is Critical

85% of today’s home buyers use the Internet to search for properties for sale. Your home will be featured on sites most popular with home buyers:

Reasons to work with a Quality ServiceReasons to work with a Quality Service

Certified Real Estate ProfessionalCertified Real Estate Professional Consumer Focus The sale or purchase of your home is one of the most important financial and personal decisions you will ever make. Working with a QSC Real Estate Professional who is consistent, reliable, accountable and responsive assures you a better experience.

Written Guarantee and Accountability I guarantee my services upfront, and in writing. You should not settle for anything less. The independent customer satisfaction survey process and public consumer rating shows you that I do what I say I will do.

Putting My Reputation to the Test I am among the elite 1-2% of real estate professionals who are willing to have their customer satisfaction record publicly available. Most sales agents are not willing to subscribe to the high standards set by QSC that I have chosen to follow.

Your Assurance of Quality After your purchase or sale, you will have the opportunity to fill out a survey rating my service that becomes a part of my permanent record for all to see. The entire survey process is administered by an independent research company, and is NOT conducted by my brokerage.

Greater Satisfaction I am among a select group of professionals who have completed training and certification related specifically to quality service and customer satisfaction. I have committed to ongoing service excellence, meeting the highest standards

in the real estate industry. Log onto www.qualityservice.org and you can view how my past clients rated my service.

• Present an agency law pamphlet and explain agency relationship.

• Create and present a detailed, written marketing plan.

• Explain complimentary, no obligation American Home Shield Warranty service during the listing period plus optional Buyer coverage that I provide.

• Recommend property merchandising and enhancements to maximize marketability.

• Provide a written estimate of sellers expenses and proceeds/estimated net sheet.

• Review you property history and disclosure statement and deliver it to each prospective buyer.

• Commit to regular communication.

• Provide advice and negotiating assistance of all offers from buyers and your future purchase.

• Forward financial information as provided by the buyer and make every effort to have each buyer pre-qualified or pre-approved with a lender.

• Monitor and communicate the status and satisfaction of contract contingencies.

• Offer home purchase assistance, referral services and access to community and property information.

• Contact you and follow up after closing to assure the satisfactory completion of all service details.

• Provide a Home Services Coordinator to assist with home related needs through our exclusive Home services Program.

• Offer you the opportunity to evaluate the services provided, through the ‘Quality Service Assurance Survey’.

The Quality Service Guarantee is your written commitment from me,

Quality Service GuaranteeQuality Service Guarantee

Effectively Pricing Your HomeEffectively Pricing Your Home

How is the value of your home determined? The real estate market is constantly fluctuating so pricing is not an exact science. It is a reasonable figure derived from a number of factors: Market data from comparable properties in your area (CMA) Active listings Pending sales Recent solds � Location, location, location � Hard facts such as beds and baths, square footage and lot size � Floor plan � Condition, updates and remodeling � Curb appeal � Your competition is also a large factor � The status of the current market and economic conditions � And very important – your motivation

All of these items help determine the value, but the reality is this: Your home is only worth what a buyer is willing to pay.

• Why are you selling your home?

• Where are you planning to move to?

• Is it necessary to sell this home in order to make your next move?

• Would you like to sell your home before looking at potential

replacement property?

• Is there a date by which you need to move?

• When would you like to close?

• If you were asked to close earlier than this, could you?

• When would you be ready to market the home?

• Is their anything that you need to resolve before getting your home

on the market?

• Who will be involved in the decision process?

• What do you believe is the approximate value of this property?

• What is the total balance of your mortgage(s) and home equity loan

on this property?

• Have you sold a home in the past?

• Have you done any remodeling or updating since owning the

home?

• Was the work permitted?

• What do you like best about the home?

• What do you like least about the home?

About You and Your Home About You and Your Home

Please share your concernsPlease share your concerns

Most people have some anxiety or concerns about the process of selling and having their home on the market. I have found I can better serve my clients when I know what aspects of this process are the most important to them. Please take a few minutes to fill out the questionnaire.

Area of concern

Communication with Broker 0 1 2 3 4 5

Pricing 0 1 2 3 4 5

Net profit after sale 0 1 2 3 4 5

Closing costs 0 1 2 3 4 5

Commission 0 1 2 3 4 5

Salability in today’s market 0 1 2 3 4 5

Closing/possession date 0 1 2 3 4 5

Financing for next purchase 0 1 2 3 4 5

Buyers qualifications 0 1 2 3 4 5

Marketing/Advertising 0 1 2 3 4 5

Showing schedule 0 1 2 3 4 5

Open houses 0 1 2 3 4 5

Personal inconvenience 0 1 2 3 4 5

Lock box and security 0 1 2 3 4 5

Other 0 1 2 3 4 5

Other 0 1 2 3 4 5

Staging and Showing your HomeStaging and Showing your Home

• Organize and de-clutter. Ask yourself, “Do you really want to move it to the next home?”

• Everything should have a home - preferably behind a closet door and out of sight.

• One of the hardest things to do - all those wonderful family photos should be packed away.

• Home should be squeaky clean and freshly painted.

• Clean carpets, remove stains and odors.

• Clean windows inside and out.

• Update and tidy landscaping - curb appeal makes all the difference.

• Speak to your Home Services Coordinator for maintenance/ repair vendors.

• Once you have worked so hard on getting your home ready to show, you will

A buyers first impression of your home’s interior and exterior appearance is extremely important, and you will never

get a second chance to make a first impression

• maintain you home in ready-to-show condition with beds made, dishes put away, clutter removed, and so forth. Then you are always ready for a showing as soon as you get the phone call.

• Turn lights on and open drapes, place flowers in vases, hang your best towels and use your best bed linens.

• Make sure pets are confined to a safe and out of the way place.

• Keep valuables, jewelry and medication tucked away safely.

• During a showing it is important to be away from the home. The buyer will be more comfortable and will linger longer.

• No buyer will view your home without their agent or myself present.

• If you would like to contact a professional stager, please let me know.

Remember you want to neutralize the home so a prospective buyer can visualize it as theirs

The correct staging of your home goes a long way towards achieving a successful sale at the highest price. I will discuss with you in more detail how to best showcase and stage your home. Here are some general suggestions:

Please keep in mind, that the way in which you live in your home is very different when the house is for sale

The Closing The Closing

WFG Title - Heidi Wentworth

Mortgage – various companies and brokers depending on needs

Home Services coordinator - Rosie Kaufman and Cheryl Winters

Transaction Coordinator/Assistant - Cathe Jerome

Principal Brokers - David Sly

My team is here to serve you throughout the home selling process

The closing process, one of the more complex elements of selling your home, begins once the offer is accepted.

As your representative, I will:

• Make sure all documents are ordered and accurately completed.

• Provide preliminary title reports.

• Keep you apprised of the buyer’s loan approval.

• Meet deadlines to eliminate any contingencies.

• Keep you informed of all inspection reports.

• Manage any home corrections and ensure that they are met.

• Personally review all closing documents with Escrow Officer and make sure you have received a copy of the HUD.

• Have constant communication with Escrow Officer, buyers agent and, if allowable, buyers Loan Officer.

• Coordinate the closing dates with all parties.

• Accompany you to Escrow appointment for signing.

• Deliver Keys to buyers agent.

• Proceeds from the sale of your home can be directly deposited into your account.

t r a c e y t a y l o r

Helping shape community

P O R T L A N D R E A L E S T A T E

9600 SW Barnes Rd, #100, Portland OR 97225 503 292 9393

T r a c e y T a y l o r P r i n c i p a l B r o k e r , A . B . R . www .H ome s i n PDX . i n f o t r a c e y t a y l o r@p r u nw . c om 5 0 3 7 0 1 5 9 3 1

Prudential Northwest Properties

Getting to know me…….

As an English gal with a passion to travel, I started at a young age. I have travelled and lived in 6 out of the 7 continents (sorry Antarctica you’re just not my cup of tea). I eventually found my way to Portland along with my husband and my two small boys. We fell in love with Portland and here we are now 18 years later.

After a closer look at what brought me to the real estate industry, I realized so much of my work and life experiences have been gradually molding and enabling me to find myself, right here, right now. My first real 9 to 5 job out of college was in a building material distributor. I was constantly around avocado toilet seats and plumbing materials, bricks, sand and cement. I had a little stint as a ’chippies mate’ (carpenters assistant) which I really loved. We were making cabinetry and furniture. I worked with big table saws and tools I felt I handled with precision (put it this way, I still have all my fingers and toes).

At college I studied photography and textile design. The photography was absolutely a passion, and then my profession for many years. Although not immediately apparent, photography and design really were a natural transition into real estate. I notice I use the same skills on many levels. A photographer will generally have a voyeuristic element which allows them to see that special something in a person, and then be able to capture that. It’s the same with real estate and my clientele. I know I have had a lot of success with investors because I am able to see the potential of a property that maybe is not obvious to everyone. I bring a unique eye to the real estate experience and that usually means a solid deal for my clients.

All in all, I would say travelling has given me a unique perspective, taught me to be open to anything and how to stand my ground as well as serious negotiating skills. (I can think of some great examples if you want to chat with me about them.) College taught me how to cultivate and promote skills for the interests and passions I had in the design/artistic realm. Work experience has allowed me to grow my own natural people and organizational/business skills and bring it all together.

Now in my tenth year in Real Estate, with a very hands on approach to my clients, my tag line states “Helping shape community.” This is the natural outcome of my fabulous business;..And that is a very wonderful feeling.