Sellers proposal
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Sutton University Sales and Marketing Sutton Group - Your Company Name Sutton Group - Your Company Name Mary Housely 1234 Apartment Street Toronto, ON M1J 1J1 416-123-4567 The Advantage Marketing System The Advantage Marketing System Prepared by, Prepared by,
Transcript of Sellers proposal
Sutton UniversitySales and Marketing
Sutton Group - Your Company Sutton Group - Your Company NameName
Mary Housely1234 Apartment Street
Toronto, ON M1J 1J1416-123-4567
The Advantage Marketing SystemThe Advantage Marketing SystemPrepared by,Prepared by,
Sutton UniversitySales and Marketing
Three Critical Factors of Three Critical Factors of Marketing Your HomeMarketing Your Home
1. The Role of The Real Estate Community
2. My Role as Your Marketing Coordinator
3. Our System of Getting You the Highest Realistic Price
Sutton UniversitySales and Marketing
Why Choose Mary Housely?Why Choose Mary Housely?
Over XX years of real estate experience
XXXX homes sold and over $XXX million in volume
I guarantee my service to you
Check me out at www.sutton.com/realtor/mhousely
Sutton UniversitySales and Marketing
The Role of The Real Estate The Role of The Real Estate CommunityCommunity
Who Represents You?
Sell Our Own Listing
Becomes Limited Dual Agent
Sellers Agent
Duties to Seller
Sell Our Own Listing
Buyers Agents
Duties to Buyer
Transaction Broker
Limited Duties to Both
Becomes Limited Dual Agent
Sutton UniversitySales and Marketing
Services I Can Provide YouServices I Can Provide You
Sellers Agent Buyers Agent Limited Dual Agent
Represent You Represent
Buyer
No Advocacy
Limited DutiesMarket Trends Market Trends Market Trends
School Info School Info School Info
Negotiate for
you
Negotiates for
Buyer
Presents Info
to Parties
Follow up Follow up Follow up
Markets
Homes
Shows Homes Both Markets
& Shows
Sutton UniversitySales and Marketing
My Commitment to YouMy Commitment to You
To Communicate with you Regularly!
To Get You Top Dollar!
To Meet Your Timetable!
To Provide You with Accurate Market Trends!
Sutton UniversitySales and Marketing
The Role of the Real Estate The Role of the Real Estate CommunityCommunity
In House23%
Other Companies77%
Nationally, only a small percentage of homes are Nationally, only a small percentage of homes are sold by the listing agent & company. sold by the listing agent & company.
We need to get all companies involved!!We need to get all companies involved!!
Sutton UniversitySales and Marketing
Where Do Buyers Come From?Where Do Buyers Come From? 78% of Buyers Come From other
Brokers
6% of Buyers Come From Sign Calls
3% of Buyers Come From Ads
13% Come from other Sources such as
• Flyers• Open Houses• Target Marketing• Internet and Electronic
Media
Sutton UniversitySales and Marketing
Capturing Buyer Agents’ Attention!!!
Re/Max
Prudential
Century 21
Royal LePageIndependents
HomeLife
Coldwell Banker
Sutton UniversitySales and Marketing
Capturing Buyers Working with Capturing Buyers Working with Other BrokersOther Brokers
Create a marketing position to put pressure on other Create a marketing position to put pressure on other agents to show your homeagents to show your home
Marketing to the top Marketing to the top XXXXXX Agents Agents
Agent Marketing SessionsAgent Marketing Sessions
Relocation BuyersRelocation Buyers
My Network of Past ClientsMy Network of Past Clients
Top Producers Within My OfficeTop Producers Within My Office
My Provincial & National ContactsMy Provincial & National Contacts
Sutton UniversitySales and Marketing
Key Benefits and ServicesKey Benefits and Services
Internet and Electronic Delivery Systems• www.sutton.com
Digital Tour of Your Home (bamboo.com)
Customer Service
Image and Reputation
Sutton UniversitySales and Marketing
Your HomeYour Home
Sutton UniversitySales and Marketing
Sutton UniversitySales and Marketing
Sutton UniversitySales and Marketing
Merchandising Your HomeMerchandising Your Home
The first impression
Light, neutral and bright
Uncluttered
Sutton UniversitySales and Marketing
Your Pricing Strategy is CriticalYour Pricing Strategy is Critical
Overpricing…..• It makes others look
better• Fewer Sales People
Will Show Your Home• Buyers are unwilling
to negotiate• Lost Time• Reduces Competition 92.00%
93.00%
94.00%
95.00%
96.00%
97.00%
98.00%
99.00%
100.00%
Percent RetainedPercent Retained30 to 120 Days30 to 120 Days
Sutton UniversitySales and Marketing
Pricing Your Home to Get Top Pricing Your Home to Get Top DollarDollar
Asking Price
10% to 15%10% to 15%Above MarketAbove Market
Market ValueMarket Value
10%10%BeloBeloww
Percentage of Percentage of Prospective BuyersProspective BuyersWilling to Look AtWilling to Look At
Your HomeYour Home
10%10%
60%60%
90%90%Your Listing Price Your Listing Price
Determines the DemandDetermines the Demand
The BuyerThe BuyerPoolPool
Sutton UniversitySales and Marketing
Thanks for Considering My Thanks for Considering My ServicesServices
You Have Many Choices of REALTORS®I appreciate the consideration of working for
you and look forward to giving you outstanding service.
Mary Housely 416-123-4567
[email protected] www.sutton.com/realtor/mhousely
corporate site: www.sutton.com
