Sellers Guide to SW Real Estate

financially sound approaches to help you market and sell your home

Tom SlaughterRealtor | New

Construction Zoning | Land Planning CapeMyersHomes.

com

Discussion Goals• Get to know one another better• Address your concerns and motivations• Answer your questions and provide feedback• Better understanding of the real estate process• Outline important decision points and timelines• Determine if I’m the right agent for you

Seller’s Guide to SWFL Real Estate by Tom Slaughter @ Cape Myers Homes

about Tom Slaughter • Licensed Florida Realtor• Certified Land Use Planner through the

American Institute of Certified Planners• Master of Science in Urban and Regional

Planning from Florida State University• Bachelor of Science, double major in

Political Science and Metropolitan Planning from University of Wisconsin

• Veteran of US Army, 1st Infantry Division• Originally from Minneapolis, Minnesota• 25 Year resident of SW Florida

Seller’s Guide to SWFL Real Estate by Tom Slaughter @ Cape Myers Homes

“Tell me about your house”• What drew you to this home when you bought it?• What is your favorite feature of your home?• What do you like about your neighborhood?• What don’t you like about your home?• What are you willing to do to help sell your home?

Seller’s Guide to SWFL Real Estate by Tom Slaughter @ Cape Myers Homes

Important Questions• Why are you moving?• How soon do you need to move?• Is price or timing more important?• What are you looking for from your agent?• Anticipate major challenges in selling your home?• What will you do if your home doesn’t sell?

Seller’s Guide to SWFL Real Estate by Tom Slaughter @ Cape Myers Homes

My Signature Approach to Selling• Correctly Price Your Home• Utilize a 4-Part Comparative Market

Analysis:• Market value of current listings• MLS recently sold• Realist valuation software

analysis• Identify your home’s best

selling features and improvements

• Provide Superior Service in Marketing Your Home

Seller’s Guide to SWFL Real Estate by Tom Slaughter @ Cape Myers Homes

Seller’s Guide to SWFL Real Estate by Tom Slaughter @ Cape Myers Homes

• What separates Shore Line Realty from our competition is the marketing strategy.

• We feel you deserve more than a yard sign and an MLS Listing

• When selling your home, shouldn’t the world know?

• We provide paid advertising on all Social Media sites.

• Staging and Open House.

Meaningful Home Marketing

Marketing that Sells

Home Sellin

g Proces

sor… “Why

to Hire a Realto

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Home Warranty Protection• Home Warranty Service Agreements provide

coverage for the repair or replacement of home systems and major appliances when failure occurs• Piece of mind: No expensive surprises for

you during listing period or the new buyer after purchase, since they will not have to face any immediate major repair costs• Who pays for it?

• I DO at the time of your home sale closingSeller’s Guide to SWFL Real Estate by Tom Slaughter @ Cape Myers Homes

+ =

Questions regarding what I Will Do to sell

your home?• Local real estate market • Sell Quickly vs. Maximize Profit• Your home’s current valuation•Marketing Strategies

Seller’s Guide to SWFL Real Estate by Tom Slaughter @ Cape Myers Homes

Final Questions

Seller’s Guide to SWFL Real Estate by Tom Slaughter @ Cape Myers Homes