SELLERS GUIDE - img1.wsimg.com

www.TheDiamondGroupAdvantage.com

SELLERS GUIDE

2020It’s A Sellers’ Market -What’s Your Home Worth?

THANK YOU for contacting me,

I’ve been a Realtor since 1997, it is truly a passion of

mine. Over the course of my career in Real Estate I

established a team so I can ensure my clients needs

are met.

Selling a home is a big decision and choosing the right

Realtor is a large part of that decision.

I have the experience, drive, and team to get the

results you’re looking for in today’s market!

You will be well informed throughout the process.

I’ll always give you my opinion, however, the decisions

are always yours to make!

I work for you and making sure you get the most from

the sell of your home is my top priority!

Sincerely,

WELCOME

[email protected] | Investor | Interior Designer –Staging & Remodeling


Choosethe Right Brokerage:

ERA Real Solutions, AKA, Electronic Realty Association, is the leader in electronical transactions in the US.We know the Columbus Real Estate market & we utilize technology to our Advantage!

How Much is Your Home Worth?

We ensure you know what homes in your neighborhood are selling for to assess your home’s top value.

Capital Gains: Tax benefits for owner occupants*

Getting your Home Ready ToSell:

Equity is important; Ensure your home show’s well. Make the necessaryimprovements, It’ll reflect in the purchase offer(s) you’ll receive!

HomeImprovement:

The Diamond Group Advantage can help with professional Home Improvement services

• Interior Design & Staging

• Handyman Repair Services

• Painting & OrganizationWe work with licensed contractors & we’re certified in Interior Design & Staging - NYIAD.Ask for more info.

Marketing YourHome

MLS, Websites, Social Media, Video Marketing, Virtual Tours, Professional Photos, Yard Brochures, a Team ofAgents, & 23 years experience selling homes throughout Central Ohio!

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614-425-5377


Here’s what you need to know when it’s time to sell your Home!

1. REALTOR• With over 23 years of experience, we’recommitted to helping our clients make educated decisions concerning all Real Estate matters.

2. TRANSACTION FEES• Realtor Fees 6% • Closing Costs – Some Buyers will ask sellers to pay

closing costs. We’ll help negotiate the best terms for your sell of your home!

• Home Warranty – Home warranties help protect against high repair costs. This fee is often asked for by buyers at sellers expense.

• Repairs – The home will go thru an inspection by the buyers and bank AKA appraisal. If anything significant is discovered seller will need to remedy or address in the price set! We must be mindful of appraisal.

3. PATIENCE & FLEXIBILITY• It’s a Sellers market, however, obtaining the right buyer(s) and terms are important to ensure a smooth transaction from contract-to-close.• Flexibility is needed for showings – Allowing Agents and buyers to access your home to preview until we solicit the right buyer. 4. CONTACT US TODAY to discuss this in more details.

MEET THE TEAM

Realtor | Investor | Interior Design & Staging

Realtor | Realtist | CPRES Probate Specialist

[email protected]

[email protected]

• 15 Years Licensed Columbus Realtors

• President—Columbus Realtist Association (18-19)

• Graduate of The Ohio State University – MS

• CPRES - Certified Real Estate Probate Specialist

• President – The Diamond Group• Interior Design & Staging – NYIAD• Graduate of Franklin University - BS • 23 Years Licensed Columbus Realtors



The Power of a Team

DGA List to Sell ratio:99%

(average sales price is between 95-105% of list price)

DGA Days-On-MarketAverage 23 DaysMedian 12 DaysMinimum 1 Day

DGA Average # of homes sold annuallyOVER 55 Homes a year


1. CONSULTATION

We schedule a consultation so we can discuss your desires and expectations: I’ll go over the Comparative Market Analysis to review the homes that have sold around your home over the past year. This helps me to ensure we get the best price for your home. After previewing your property we will discuss pricing and the Marketing Plan my team and I will implement to solicit buyers who are ready to submit offers to purchase your home in the time frame that works best for you.Selling a home and/or buying another is a big decision. My team and I are here to assist you from start to finish and beyond!I have the experience and marketing strategies to sell your home and net your family the maximum value the market will allow.

Selling Your Home with

The Diamond Group

DGA - CORE VALUES

1. PROFESSIONAL Service – It’s important that you feel good about the decisions you make. We understand how big of a job it is to sell & move; We will do our part to make your journey as pleasant as possible and efficient.

2. Experience you can TRUST – We offer 23 years experience which allows us to ensure the sell of your home is done right! We understand the market, pricing your home competitively, marketing & advertising, effective communication, and getting the transaction closed.

3. RELIABILITY – We appreciate our client’s decision to work with us. To show our gratitude we make sure to be present throughout the transaction and keeping you well informed. We are compliant and full-time agents who work daily to ensure your home gets the attention needed to successfully sell.

2. Agent Walk Thru-Getting your Home ready for the market!


Before we place your home on the market, we have a few things to do that will help my team and I to market your home to attract interested buyers.

Does your home need some improvements? Paint, repairs, appliances replaced or fixed, windows cleaned out, HVAC filters replaced, etc. We can help. We work with a variety of contractors that offer repair services that can help you to get your home in its best condition.

As a seller you must understand your home has to pass a Home Inspection & Appraisal for the average buyer to purchase your home. If certain conditions need to be addressed or disclosed, let’s discuss an action plan!

We offer additional services that help us to ensure your home is presented well when the market sees your home for sale!

❖ Home Improvement, Staging, Interior Design & Organization ❖ Professional Photos | Virtual Tour | Marketing Plan

3. Setting the Price & Seller fees

❖ Review the Comparative Market Analysis; Which compares your home to other homes surrounding yours to determine the value.

❖ The Analysis will suggest a price and we’ll consider the amenities your home offers to ensure we set a price we can obtain a qualified buyer to pay for your home.

❖ Review the Seller Net Sheet to see your estimated cash at closing.❖ Seller Fees & Costs: Realtor Fees, title insurance, conveyance fees, taxes,

(Optional - Buyer Closing Costs, Home Warranty, repair costs, etc.)❖ Sellers pay Realtor fees | 6% = 3% for Seller Agent & 3% for Buyer Agent

*If I can solicit a buyer, we may be able to reduce fees*



4. Marketing Your Home

1. Pre-Marketing (coming soon advertising, pre-listing inspections,repairs, active buyers, agent to agent connections, etc)

2. Professional Staging Consultation and Services3. Professional Photography, Video, Drone, Virtual Staging4. Brochures & Postcards (print and digital marketing)5. Yard signs, Text Riders, QR Codes6. Social Media Targeted Marketing & Advertising7. Enhanced Listings (Zillow, Trulia, realtor.com, homes.com etc)8. Single Property Webpage9. Buyer Agent Networking (within the team and brokerage)10. Neighborhood Notification Postcard Program11. Realtor Tours12. Local Multiple Listing Service13. 3rd Party Smartphone Apps – (HomeSnap, ERA.com)14. Open House Social – invites to view home open to interested buyers, agents & brokers to preview during reserved hours. *Due to Covid-19 we require face mask and we sanitize the home before and after preview.

INTERNET MARKETING

ERA stands for - Electronic Realty Association Our brokerage provides a large pool of websites that our company’s listings are profiled on. This ensures our buyers and sellers see the entire market and secures meeting our client’s needs!


-Supra E-Key for Agent access

For occupied homes, we use the Supra E-Key – It comes with insurance to protect our sellers, but the E-Key itself, has been tested and burglar proofed. The key communicates with me via cell phone app and allows me to monitor what Realtor has accessed the box and when they replaced the key back in the box. All licensed Realtors will be able to access the keys to enter your home thru the Supra E-Key electronic device that, with your permission, will be placed on your front door or agreed upon location.

-ShowingTime Scheduling ServiceThis is the company we use to schedule showings on active properties. The service will contact you via phone, text, and/or email. It will list the date and time of the requested showing with the Agent information. If the time and date is convenient for you, simply respond Y for Yes, if it is not, respond N for No and it will grant or decline the showing request with the agent.You will be in control of when and what time showings are allowed.I can set rules with showing restrictions if needed. I will always ne notified for every showing, however, you confirm or deny the incoming request to view.


5. Scheduling Showings

❖ Upon receiving purchase offers, we’ll discuss options to obtain youroverall goal.

❖ At that time we’ll choose to counter or the acceptance terms.

❖ Throughout this process you will be well informed, in control, and well advised. I will always provide you with my professional opinion, however, it’s your home, and the final decisions are yours to make. We respect your opinion and our goal is satisfied clients.


6. Receiving & Accepting Purchase offers

❖ Selling a home is your reward for being a Home-Owner! My job is to ensure I sell your home for the best price the market can support.

❖ We’re currently in a Seller’s Market, and when marketed correctly, we should be able to have your home in contract within 10-14 days on the market and sold within 45 days. We’ll plan wisely!


7. INSPECTIONS & APPRAISAL

After inspections, the lender will order the Appraisal. The appraisal will be scheduled through ShowingTime and you approve the date & time. The appraisal evaluates the value of your home using the same measures I use to help you determine the value of your home.

❖ Buyers will have a certain amount of time, per the purchase contract, to hire a professional Home Inspector to learn the overall condition of theproperty.

❖ As your agent, I want to ensure your home is readyfor inspections or prepare a plan to disclose certain conditions.

❖ Inspections are typically 5-10days with a Seller Remedyperiod following that willrange from 1-3 days typically.


8. Buyer’s Request to Remedy Repairs & Appraisal repair request

Buyers will receive an inspection report that will detail the condition of the interior & exterior of the home.Their agent will submit to me anyunsatisfactory conditions for youto consider repairing or the buyerhas the option to terminate.

Per the purchase contract you have a set amount of days to negotiate with the buyer acceptable terms addressing the repairs.

Appraisals also may have repair request. Some appraisals may request some repairs as mandatory for the buyers financing to be approved.

Have the necessary conversations to make the decisions that are best for your family.

We will address these matters as they arise, if they arise, and I will provide you with options to ensure we can continue with the transaction.


9. Buyer – Mortgage ProcessingSeller - Packing & Preparing for moving day…

After Inspections & Appraisal are completed…The Buyers move into Mortgage Processing & Underwriting review…If you’re buying you too will go thru this phase of the process.

What does this mean forthe seller?

For the Seller, This is the time to complete repairs as agreed upon. This is a time to start packing, purging, yard sales, give-a-ways, etc. Now is the time to start preparing your self for the transition to your new home.Now is the time to get yourcurrent home prepared for its new owner.


10. APPROVAL TO CLOSE

It’s time to start packing & ready to start decorating!

The closing will be scheduled to accommodate your schedule. Bring your ID and set your calendar…


Now it’s time to let everyone know…You’re a New Home-Owner!

❖Change your address❖Transfer utilities

❖Schedule the movers❖Start collecting boxes

❖Contact your cable & internet provider❖Contact your security system provider

❖Purchase blinds, shades, or window treatments.

CONGRATULATIONS

SELLERS GUIDE - img1.wsimg.com

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