Sellers Guide

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    06-Apr-2016
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Guide to selling your home with On The Edge RE powered by Keller Williams Puget Sound.

Transcript of Sellers Guide

  • compliments of: Kenneth P. Smith & Amanda R. Smith

    Powered by: Keller Williams Realty Puget Sound

    Kenneth P. Smith253-569-7767OnTheEdgeRE@gmail.com

    Amanda Smith253-709-8539A.Smith@KW.com

    Selling your Home

  • Youre ready to sell your property. And, while youre looking forward to seeing the word SOLD posted from the curb, you know theres a lot to consider along the way. One of your first decisions is to select a real estate agent wholl join you in the process and so thank you for selecting On The Edge RE to help you.

    You deserve much more than a sign in the yard, fliers in a box and an occasional open house. You deserve an agent who will be at your side, from listing to closing, ensuring that your property sells smoothly and you get the most money possible from the sale.

    Our local real estate market expertise means we are able to interpret all data that dictates the optimum pricing strategy, so your property will be priced to sell. We dig deep to learn the unique selling points of your property and neighborhood. So our marketing plans and staging strategies will effectively target and attract your potential buyers. Its a formula for success.

    And, of course, we will take the time to listen, understand your challenges and goals and answer any questions you may have along the way.

    We appreciate the opportunity to earn your business and look forward to getting your property SOLD for you both!

    Your Agents for Life,

    Kenneth P. Smith and Amanda R. Smith

    Kenneth P. Smith and Amanda R. Smith

    On The Edge Real Estate33434 8th AVE S #103 Federal Way, WA 98003

    P 253.569.7767 F 253.835.4550 E OnTheEdgeRE@gmail.com

  • About On The Edge Real Estate

    In today's complex Real Estate market there are a lot of considerations. Not only in determining an appropriate value but choosing a proper representative to support you in your next investment.

    MARKET KNOWLEDGE is the Key!

    At On The Edge RE we study and evaluate the Bonney Lake and surrounding area markets continuously. Top notch negotiation skills, professional experience, positive attitude and education has lead us to successful outcomes for our clients and helped us become the neighborhood Realtors of choice.

    We have both lived in the Bonney Lake area for many years and have had the privilege to watch it grow into a small city of its own. Being a part of the growth has given us much knowledge about the area, neighborhoods, builders and location of things to do and see. With us you are truly getting a local expert.

    Kenneth 253-569-7767 Amanda 253-709-8539

    www.OnTheEdgeRE.com

    Kenneth P. Smith253-569-7767OnTheEdgeRE@gmail.com

    Amanda Smith253-709-8539A.Smith@KW.com

  • What You Get

    CommunicationYour needs always come first. we provide the service we agree to, in the ways that work for you. Whether once a week, once a day, by phone, email or text message. Thats how well do it.

    Youll always be kept in the loop. From listing to closing, youll know the status of our marketing efforts, the offers on the table and the steps leading to a successful closing once an offer is accepted. Well agree on the communication method that works best for you.

    Experience and ExpertiseThe complexities of your real estate transaction will be well-handled. Smoothing the way for your listing and sale, we will capably remove many potential challenges before they have the opportunity to appear.

    MarketingYour home will get the exposure it deserves. Our marketing systems maximize your propertys exposure to buyers. Neighborhood tracking tools and automated buyer calling systems allow us to reach active buyers who want to know about your listing.

    PricingYour home will be priced right, adjusted as needed, and marketed consistently. With a keen understanding of both the big picture and the very latest local and neighborhood listing and sales data, the information you need is at our fingertips.

    StagingYour home will put its best foot forward. Homes sell because of correct pricing and great presentation. We know what it takes to make the terrific first impression that will get your home sold.

    SatisfactionWell guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your needs. We identify those needs together, and our cancellation guarantee protects your right to end our relationship if youre disappointed.

    Kenneth 253-569-7767 Amanda 253-709-8539

    www.OnTheEdgeRE.com

    Kenneth P. Smith253-569-7767OnTheEdgeRE@gmail.com

    Amanda Smith253-709-8539A.Smith@KW.com

  • Why Keller Williams Realty

    TechnologyLeading-edge tech tools and training give us the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KWs exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KWs Web network of more than 76,000 sites.

    Best of all, because of Keller Williams Realtys My Listings, My Leads philosophy, every single Internet inquiry on your property will come directly to us so that we can follow up quickly on potential buyers for your property.

    TeamworkKeller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, we are confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible.

    KnowledgeKeller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. Its what prepares us to provide you with unparalleled service.

    ReliabilityFounded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces our belief that our success is ultimately determined by the legacy we leave with each client we serve.

    Track RecordWe are proud to work for the fastest growing real estate company in North America and the second-largest real estate company in the United States. Its proof that when you offer a superior level of service, the word spreads fast.

    Kenneth 253-569-7767 Amanda 253-709-8539

    www.OnTheEdgeRE.com

    Kenneth P. Smith253-569-7767OnTheEdgeRE@gmail.com

    Amanda Smith253-709-8539A.Smith@KW.com

  • My 14-Step Marketing Plan

    Designed to capture the maximum exposure for your home in the shortest period of time, we will implement our proven 14-Step Marketing Plan.

    We will:1.Price your home strategically so youre competitive with the current market and current price trends.2.Stage your home to cast a positive light on the features most important to buyers: uncluttered rooms and closets, fresh paint, and terrific curb appeal.3.Place for sale signage, complete with property fliers easily accessible to drive-by prospects.4.Distribute just listed notices to neighbors, encouraging them to tell family and friends about your home.5.Optimize your home's internet presence by posting information in the Keller Williams Listing System (KWLS), as well as in local and global MLS systems, including plenty of photographs and a description of your property.6.Have our professional Photographer take pictures of your home.7.Produce a 360 virtual tour of your home, placing it on multiple Websites to attract both local and out-of-town buyers.8.Create a custom flyer9.Target my marketing to active real estate agents who specialize in selling homes in your neighborhood.10.Include your home in our company and MLS tours, allowing other agents to see your home for themselves.11.Advertise your home in my real estate magazine and neighborhood newsletter as well as in direct mail campaigns, email campaigns and social media.12.Create an open house schedule to promote your property to prospective buyers and market those open houses.13.Target active buyers and investors in my database who are looking for homes in your price range and area.14.Provide you with weekly updates detailing my marketing efforts, including comments from the prospective buyers and agents who have visited your home. Provide an internet tracking email to you weekly. Showing internet action on your property.

    Kenneth 253-569-7767 Amanda 253-709-8539

    www.OnTheEdgeRE.com

    Kenneth P. Smith253-569-7767OnTheEdgeRE@gmail.com

    Amanda Smith253-709-8539A.Smith@KW.com

  • Extended Marketing Reach

    When you list with me, well have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.

    Kenneth 253-569-7767 Amanda 253-709-8539

    www.OnTheEdgeRE.com

    Kenneth P. Smith253-569-7767OnTheEdgeRE@gmail.com

    Amanda Smith253-709-8539A.Smith@KW.com

  • Price RightAttract Buyers

    Pricing your property competitively will generate the most activity from agents and buyers.

    Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings.

    Kenneth 253-569-7767 Amanda 253-709-8539

    www.OnTheEdgeRE.com

    Kenneth P. Smith253-569-7767OnTheEdgeRE@gmail.com

    Amanda Smith253-709-8539A.Smith@KW.com

  • It is very important to price your property at competitive market value when we finalize the listing agreement.

    Pricing Misconceptions

    Kenneth 253-569-7767 Amanda 253-709-8539

    www.OnTheEdgeRE.com

    WHAT

    YOU

    PAID

    WHAT

    YOU

    NEED

    WHAT

    YOU

    WANT

    WHAT

    YOUR