Seller’s Guide

Prudential Real estate of the Rockies was started in 1996 by David Binkowski. His goal was to provide the best service in the real estate industry. PRER continues to be locally owned and operated out of Denver by David and his wife Aggie. Together, their 33 years of combined experience continues to build a unique company that offers their clients and associates the best service available.

PRER chooses to grow selectively. We surround ourselves with quality, service minded Realtors of all levels who work toward being the best in their field. Through hard work, we hope to make you a customer for life. From aggressive record breaking marketing plans, to innovative negotiating techniques, we offer a wide variety of services which gives us our unique competitive edge.

Some of the unique services we provide are:

Top of the line technology – Including electronic contracts and iPhone apps.

Eco-Friendly Company – We pride ourselves by being a paper-free company, we recycle all that we can and stay actively involved in the community.

Free Moving Truck Rental – When you buy or sell a home with me, you may use the Real Estate of the Rockies moving truck free for one day, up to 200 miles. Some restrictions apply.

What stands behind us...

Brand Power – It is essential in today’s market to work with a brand you know and trust. The Prudential name and Rock® logo are among the most widely recognized brands in the United States. The Prudential name dates back to 1875 and stands for strength, integrity and trust. Prudential Financial serves approximately 50 million individual and institutional customers. Distinction for Customer Satisfaction – Consumers ranked Prudential Real Estate “Highest Overall Satisfaction for Home Sellers Among National Full Service Real Estate Firms” in J.D. Power and Associates 2010 Home Buyer/Seller Study.

Prudential Real Estate has the highest average sales price among top competitors as reported in 2010 Real trends 500.

Locally Owned and Operated Since 1996

Why you should work with a Realtor®

Finding and buying a home typically includes many of the following elements. I will be your resource guide every step of the way.

Not all real estate practitioners are REALTORS®. The term REALTOR® is a registered trademark that identifies a real estate professional who is a member of the NATIONAL ASSOCIATION of REALTORS® and subscribes to its strict Code of Ethics. Here are nine reasons why it pays to work with a REALTOR®.

1. You’ll have an expert to guide you through the process. Buying or selling a home usually requires disclosure forms, inspection reports, mortgage documents, insurance policies, deeds, and multi-page settlement statements. A knowledgeable expert will help you prepare the best deal, and avoid delays or costly mistakes.

2. Get objective information and opinions. REALTORS® can provide local community information on utilities, zoning, schools, and more. They’ll also be able to provide objective information about each property. A professional will be able to help you answer these two important questions: Will the property provide the environment I want for a home or investment? Second, will the property have resale value when I am ready to sell?

3. Find the best property out there. Sometimes the property you are seeking is available but not actively advertised in the market, and it will take some investigation by your REALTOR® to find all available properties.

4. Benefit from their negotiating experience. There are many negotiating factors, including but not limited to price, financing, terms, date of possession, and inclusion or exclusion of repairs, furnishings, or equipment. In addition, the purchase agreement should provide a period of time for you to complete appropriate inspections and investigations of the property before you are bound to complete the purchase. Your agent can advise you as to which investigations and inspections are recommended or required.

5. Property marketing power. Real estate doesn’t sell due to advertising alone. In fact, a large share of real estate sales comes as the result of a practitioner’s contacts through previous clients, referrals, friends, and

family. When a property is marketed with the help of a REALTOR®, you do not have to allow strangers into your

home. Your REALTOR® will generally prescreen and accompany qualified prospects through your property.

6. Real estate has its own language. If you don’t know a CMA from a PUD, you can understand why it’s important to work with a professional who is immersed in the industry and knows the real estate language.

7. REALTORS® have done it before. Most people buy and sell only a few homes in a lifetime, usually with quite a few years in between each purchase. And even if you’ve done it before, laws and regulations change. REALTORS®, on the other hand, handle hundreds of real estate transactions over the course of their career. Having an expert on your side is critical.

8. Buying and selling is emotional. A home often symbolizes family, rest, and security — it’s not just four walls and a roof. Because of this, home buying and selling can be an emotional undertaking. And for most people, a home is the biggest purchase they’ll ever make. Having a concerned, but objective, third party helps you stay focused on both the emotional and financial issues most important to you.

9. Ethical treatment. Every member of the NATIONAL ASSOCIATION of REALTORS® makes a commitment to adhere to a strict Code of Ethics, which is based on professionalism and protection of the public. As a customer of a REALTOR®, you can expect honest and ethical treatment in all transaction-related matters. It is mandatory for REALTORS® to take the Code of Ethics orientation and they are also required to complete a refresher course every four years.

A house that “sparkles” on the surface will sell faster than its shabby neighbor, even though both are structurally well-maintained. From experience, REALTORS® also know that a “well-polished” house appeals to more buyers and will sell faster and for a higher price. Additionally, buyers feel more comfortable purchasing a well-cared for home because if what they can see is maintained, what they can’t see has probably also been maintained.

In readying your house for sale, consider:• How much should you spend• Exterior and curb appeal• Preparing the interior

Always look at your home from the buyer’s point of view. Be objective and be honest.

In preparing your home for the market, spend as little money as possible. Buyers will be impressed by a brand new roof, but they aren’t likely to give you enough extra money to pay for it. There is a big difference between making minor and inexpensive “polishes” and “touch-ups” to your house, such as putting new knobs on cabinets and a fresh coat of neutral paint in the living room, and doing extensive and costly renovations, like installing a new kitchen. Your REALTOR® is familiar with buyers’ expectations in your neighborhood, and can advise you specifically on what improvements need to be made. Don’t hesitate to ask for advice.

When preparing to put your home up for sale, your first concern is the home’s exterior. If the outside, or “curb appeal” looks good, people will more than likely want to see what’s on the inside.

Enhance Your Home’s Exterior and Curb Appeal:

• Keep the lawn edged, cut and watered regularly.

• Trim hedges, weed lawns, flower beds, and prune trees

• Check the foundation, steps, walkways, walls and patios for cracks and crumbling.

• Inspect doors and windows for peeling paint.

• Clean and align gutters.

• Inspect and clean the chimney.

• Repair and replace loose or damaged roof shingles.

• Repair and repaint loose siding and caulking.

• In winter keep walks neatly cleared of snow and ice.

• In spring and summer, consider adding a few showy annuals, perhaps in pots, near your front entrance.

• Re-seal an asphalt driveway.

• Keep your garage door closed.

• Store RVs or old and beaten up cars elsewhere while the house is on the market.

• Apply a fresh coat of paint to the front door.

Getting Your Home Ready

Before you put your home on the market, there are some things you can do to differentiate your house among the competitors.

Enhance Your Home’s Interior:

Of all the rooms inside your home, pay special attention to the kitchen and bathrooms. They should look as modern, bright and fresh as possible. It is essential for them to be clean and odor free.

• Repair dripping faucets and shower heads. A call to a plumber is a wise investment.

• Buy new towels for the bathroom, to be brought out when prospective buyers are on the way.

• Spruce up a kitchen in need of more major remodeling by investing in new cabinet knobs, new curtains, or a coat of neutral paint.

• Replace broken or cracked windowpanes, moldings, and other woodwork. Inspect and repair the plumbing, heating, cooling, and alarm systems.

• Give every room in the house a thorough cleaning, as well as removing all clutter. This alone will make your house appear bigger and brighter. Don’t use your garage, attic, or basement to store these extra things. These areas need to have the impression of space. Some homeowners with crowded rooms have actually rented storage garages and moved half their furniture out, creating a sleeker, more spacious look.

• Hire a professional cleaning service, once every few weeks while the house is on the market. This may be a good investment for owners who are busy elsewhere.

• Remove less frequently used, even daily used items

from kitchen counters, closets, dressers, and attics, making these areas much more inviting. Since you’re anticipating a move anyhow, holding a garage sale at this point is a great idea.

• Make sure walls and doors are free of smudges. If necessary, repainting dingy, soiled or strongly colored walls with a neutral shade of paint, such as off-white or beige. The same neutral scheme can be applied to carpets and linoleum.

• Check for cracks, leaks and signs of dampness in the attic and basement.

• Repair cracks, holes or damage to plaster, wallboard, wallpaper, paint, and tiles.

• Replace broken or cracked windowpanes, moldings, and other woodwork. Inspecting and repairing the plumbing, heating, cooling, and alarm systems.

Before putting your house on the market, take as much time as necessary (and as little money as possible) to maximize its exterior and interior appeal.

1 Keep counter tops cleared

2 Replace all burned out light bulbs

3 Open all drapes and window blinds

4 Put pets in cages or take them to a neighbor

5 No dirty dishes in the sink

6 No laundry in the washer/dryer

7 Clean or replace dirty or worn carpets

8 Put on soft music

9 Burn wood in the fireplace on cold days,

otherwise, the fireplace should be clean

9 Quick Tips For Showing Your Home

Locally Owned and Operated Since 1996303.438.8080 RealEstateoftheRockies.com

*If your home is currently listed with another broker, please disregard. Prudential Real Estate of the Rockies Marketing Department ©2010

The Real Estate Market Changes Every Day

Don't be left in the dark - Introducing the Online Seller Advantage

ONLINE SELLER ADVANTAGE sm

What is the Online Seller AdvantageSM? Online Seller AdvantageSM is a service exclusive to Prudential Real Estate clients which shines a light on what’s happening in the local real estate market. It will distinguish your home from competing properties, maximize exposure to qualified buyers, and provide detailed localized information about online buyer activity. This will keep you informed and ahead of the competition - Other homesellers. Results-driven AdvantagesEvery day, until the property sells, you will receive E-mail Alerts that let you know how many times:

• The Pru ID has been used by a buyer• The property has been returned in online Search Results• Property details have been viewed online• The property has been added to a prospective buyer’s portfolio• PLUS timely updates on competing properties

Knowledge Truly is Power The informed home seller is at a distinct advantage in today’s real estate market. Other properties for sale are competing for the same buyers that you want to attract. Knowing where they are priced and what is selling keeps you one step ahead. Through Online Seller AdvantageSM you will receive email alerts detailing:

• Map illustrating location of competing homes• Newly listed properties • Address & Price of nearby homes for sale• Price changes• Status changes let you know what is selling

Are Buyers Looking for Your Home Right Now? Now You Can Find out:• How many registered buyers have requested to be notified the minute a property like yours enters the market• How many registered buyers are monitoring other listings in your general area• Pertinent buyer-interest statistics showcasing very recent actual web buyer interest in real estate near your home• Call your Prudential Homesale real estate agent for a Customized Online Seller AdvantageSM Analysis.

Free Moving Truck!When you Buy or Sell a home with me you may

use the Prudential Real Estate of the Rockies

moving truck FREE for 1 day - up to 200 miles.

This will save you from searching for the best

deal on renting a moving truck.

A Seller's Coverage Home Warranty

Is placed on every home listed with us!

Where in the World Wide Web is My Listing?

� e Better Question is: Where isn’t your Listing?

Hello! My name is Wade Rowan and I am a highly respected Realtor with 15 years experience and a strong reputation in the Metro area. I had the privilege of growing up in Littleton and benefitted from attending Wilder Elementary, Goddard Middle School and Heritage High School. Family is extremely important to me and I have enjoyed coaching my son’s competitive Little League Baseball team. I love to visit Lake of the Ozarks in the

Wade RowanBroker Associate

303-359-9830 direct303-925-1030 officewade@waderowan.comwww.WadeRowan.com

Our Colorado Office LocationsServing the Denver-Metro Area Since 1996.

Denver Headquarters3478 W. 32nd Ave.Denver, CO 80211O: (303) 438-8080F: (303) 439-7979

Boulder Pearl Street1505 Pearl St., Ste 106

Boulder, CO 80302O: (303) 443-4737F: (303) 449-5949

Centennial, Streets at SouthGlenn6972 S. Vine St., Ste 363Centennial, CO 80122

O: (303) 952-1030F: (303) 952-1025

Search for a new home while you’re on the go!

www.WadeRowan.com/m

Simply enter the website below to begin your search

summer with my family, enjoy hiking, and drinking the occasional cold beer! I play “old guy” baseball in the summers (not softball!) and want you to know that combined with my customer service and product knowledge, I’m always ready to go the extra inning for you as a Buyer or a Seller. As a Realtor with Prudential Real Estate of the Rockies, I can hit it out of the park for you!