eBay, Inc. Proprietary & Confidential

Sell Online. Give your Creativity Wings.Alpa Agarwal | Director of Product Marketing | eBay.com

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Content | Photos | Prices | Customer Goodness

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Creativity

Identifying

Pain Points &

Under-Served Markets

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Creativity: Connecting Things

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Creativity

Simplicity and

Design

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Creativity: Collaboration

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Creativity: Quantity | Prototype | Test | Failure

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Creativity: Relaxation | Positivity | Laughter

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Creativity

Love What You Do

Believe in Yourself

Take Risks

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Unique Products | Low Prices | Data-Driven

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Created his own Warranty

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Unique Value Proposition | Storytelling | High Prices

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May I give you 5 tips for creating online stores?

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Enticing Photos

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Photos

Content

Story-Telling

Shipping

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Investing in Content

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2MyBuysProfileStore

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MyBuys.com uses big data to offer Personalized Recommendations

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Competitive Pricing

Promotions

Smart Purchasing

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Creating a Sense of Urgency

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Social: Leverage Customers for Content & Marketing

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Customer Goodness

Shipping

Returns

Items as Described

Response-Time

22Mobile

• According to comScore, at the end of 2010, mobile e-commerce was 3% of total e-commerce. At the end of 2011, mobile e-commerce was 9% of e-commerce.

• In 2011, eBay transacted $5B through mobile devices. eBay expects to transact $8B in 2012.

• In 2011, more than half of eBay’s mobile purchases came from outside the U.S. – leading markets included Australia, Canada, France, Germany and the U.K.

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Guerilla Marketing

24Sell Online. Give your Creativity Wings.

25eBay.com Sell Seller Information Center