SELFIE TREND IN VIETNAM

~More than 60% of people selfie in Vietnam~

Executive Summary

• 64% Vietnamese people selfie.

(Female:72%, Male:55%)

• Smartphones(74%) and Feature phones(52%) are two of

the most popular devices to take photos.

• 15% have applications to make the photos better.

• To refresh their Facebook page(28%) and to change

their mood(21%) are the two most popular reasons to

change their profile picture.

• Females would like to show the best of themselves by

the profile picture on social media (20%).

• While 64% of Females usually take a selfie by

themselves, this ratio is lower with Males(46%).

Do you selfie?

72%

28%

Yes No

Female

55%45%

Yes No

Male

Females(72%) selfie more than Males(55%).

When they take photos they use…

74

52

3934

27 27 25

Smartphone

Featurephone

Tablet CompactCamera

DSLRCamera

Videocamera

Others

Smart phones are the most popular device to take a photo over Feature phones and Tablets.

Most popular photos used for profile photos.

42

1510 3 3

23

2

Mobile phonephoto using

default camera

Mobile phonephoto usingapplication

Photo taken bydigital camera

Photo taken byDSLR

Photo taken atStudio

Non photoobjects

I do not usesocial media

For a profile picture, 42% use the default camera of the mobile phone. Then 15% use some type of mobile applications to make it better.

66

4133 33 31 31

24 23 22

Which Mobile application are used?

Camera 360 and Photo wonder are two of the most popular mobile applications to make the photos better.

How often are profile pictures changed on

Facebook?

54

7 8

12

2423

18

1

32

4

89

18

34

21

1

More thana couple of

times /week

Everyweek

A couple oftimes /month

Once /month

once / 2-3month

I rarelychangeprofilephoto

When Ihave the

nice phototaken

I do notchangeprofile

photo at all

I do nothave

Facebookaccount

Male

Female

Unit (%)

34% of Females change their profile picture on Facebook when they take a nice photo.

What motivates you to change your profile pics?25

19

16

15

8

9

1

6

28

23

13

20

4

6

1

3

0 5 10 15 20 25 30

To refresh myFacebook page

To change my mood

I get a better photo

To show the best ofmyself

My appearance haschanged

Do not change profile

Do not haveFacebook account

OthersMale Female

Unit (%)

To refresh their Facebook page (28%) and to change their mood(21%) are two of the most popular reasons.

Females would like to show the best of themselves by their profile pictures(20%).

Who do you usually selfie with…?

25

19

16

11

11

10

10

10

8

10

21

24

21

18

15

13

12

10

10

8

Yourself

With friends

With boyfriend/girlfriend

With siblings

With colleagues

With husband/wife

With parents

With pets

With grand parents

With someone you just meet

Always Often

Female Male32

14

10

10

10

8

7

5

4

4

32

38

26

15

13

14

15

14

9

4

Yourself

With friends

With siblings

With boyfriend/girlfriend

With husband/wife

With pets

With parents

With colleagues

With grand parents

With someone you just meet

While 64% of Females usually selfie by only themselves, this ratio is lower with Males(46%).

Yes…this is my profile picture!!

Nguyễn Ngọc (18) City: Hai phong Student Device: Feature phone Changes her profile pic several times a month To show the best of herself Always Selfies by herself and with friends

Meniblack195 (21) City: Bắc Giang Student Device: Mobile default camera Changes profile pic several times a month To change my mood Always Selfies by himself

Yes…this is my profile picture!!

Lê Bính (19) City: Ha Noi Student Device: Smartphone default camera Changes his profile pic several times a month To change his mood Always Selfies with his girlfriend

Ly Cần Thảo (22) City: Hà Nội Unemployed Device: Smartphone with application Changes when she gets a better photo To refresh her Facebook Page Always Selfies by only herself

Survey Information

• Number of respondents: 500

• Male / Female from 15 years old

• Conducted on Oct 29- Nov 5, 2014