Sam Henteleff | Nitika Sharma | Vijayalakshmi Doraiswamy

Charanya Kannan | Anubrata Banerjee | Aditya Malhotra

Self Respect + Introspection =

SelfRespection

Mantra: Solutions For Serenity

Mission Statement: SelfRespection will become the leading

provider of technological products to assist in the recovery from psychological and emotional disorders

HelpSettings Sign Out

Inbox

5 Messages7 Hugs

2 Buddy Requests

1 SereniMeter Alert

180 0 113

Serenity

Stinkin’Thinkin’

SereniMeter

SereniMe

Virtues

1. Generosity

2. Exercise

3. Meditation

4. Humility

5. Sincerity

6. Silence

Vices

7. Gossip

8. Resentment

9. Anger

10. Lying

11. Lust

Character Trait Monitor

Max K. increased his SereniMeter by 1 to 845 minutes ago Respond Send a Hug

Harry W. completed his 3rd step16 minutes ago Respond Send a Hug

Barney P. I’m trying to start a Wednesday morning Mobile meeting 35 minutes ago Respond Send a Hug

Sally L. decreased her SereniMeter by 20 to 561 hour ago Respond Send a Hug

Updates

Share your feelings

Share

Total Sobriety for All Members 2,478,156 Days

Welcome Bob S.

Days Sober: 32

Buddies

Meetings Steps Calendar Chat Stories

Forums Messages

Alert Level

http://www.selfrespection.comSelfRespection

Calling In

Calling Out

Calling 4 Help

Provides the user with their current SereniMeter setting and allows for the value to be changed by entering the new value.Sends an alert to predetermined buddies that the user needs to call out negative feelings. +Calling InSends an alert to predetermined buddies that the user is requesting to be called immediately. +Calling In

Mobile Integration is the Key to True Interconnectivity

Drivers for purchase of the customer

Addiction Manic-depression Abuse survival

Market is segmented as follows:

Alcoholics Professional Counselors Psychiatrists Alcoholic Anonymous Groups Family members of Alcoholics

Market for SelfRespection

2007 2008 2009 2010 2011 2012 2013 -

500,000

1,000,000

1,500,000

2,000,000

1.8 Million Members of AA by 2013

Alcohol abuse is prevalent among the young and internet-savvy

AA membership is growing at 7% / year

Substance Abuse is the #1 Health Problem in the U.S

Social networking among US broadband users has grown an impressive 93% since 2006

Social Networks Are Used More Than Email

Rapid growth of Social Networks

SoberSocial

FacebookAA Group

FriendsOfBill

JoesGoals

SelfRespection

Strong Privacy Policy Social Networking Mobile Interconnectivity

Serenity Meter Trait monitor Logs Online Meeting/Web conference Events / Calendar Serenity Calculator Real life experiencesAudio podcast

Competitors

Recognition Through Research

Partner with Rehab Center

3-Pronged Marketing Plan

Online advertising to attract internet savvy Alcoholics

Google Trends for Rehab:

2009 2010 2011 2012 20130

20000000400000006000000080000000

100000000120000000140000000160000000

$0.0 $547,500.0

$12,323,550.0

$82,438,600.0

$157,010,000.0

YearReven

ue in

M

illio

ns

Revenue Projections (2009 – 2013)

▪ CPM (COST PER IMPRESSION)▪ Industry average $5

▪ CPC (COST PER CLICK)▪ Industry average $0.15

▪ Localized/Targeted/Common Advertising▪ Selling Aggregate Data▪ Estimated target of 150 CPM and 100 CPC

advertisers by 2013.▪ Estimated user base of 1M by 2013.

Revenue Model

Category Risk MitigationDevelopment Competitor launches

similar product First Mover advantage and protected IP

Market The targeted youth is vulnerable to next big thing with evolving technology

Continually improve product to retain interest of members

Management Founders Inexperience of managing startup

Inclusion of experienced members on board

Financial The actual revenues from advertisement are lower than projected

Maintaining lower costs

Financial The CRM breakdown can lead to financial risks

Focus on excellence and consistency of consumer experience

Risks

Alcoholics

Chemically DependentOvereatersGamblersRageaholicsSexaholicsWorkaholics

Research into the use of software to assist the recovery from other psychological disorders

Growth Through Expansion & Research

Thank You!