Self Counsel Press Q1 Opportunities Fall 2013. January Wave 2 of Back to School Elder Care All can...
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Transcript of Self Counsel Press Q1 Opportunities Fall 2013. January Wave 2 of Back to School Elder Care All can...
Self Counsel PressQ1 Opportunities
Fall 2013
January• Wave 2 of Back to School• Elder Care• All can be placed in counter displaysAfter back to School1. Study Smarter Not Harder $21.95Elder Care – Alzheimer Awareness Month in Canada2. Protect Your Elderly Parents $23.953. Caregiver’s Guide $17.954. Supporting Parents With Alzheimer’s $19.955. Making the Right Move $14.95
January – April Promo Titles
Theme Title ISBN Retail Display Available
Wills & Estate
Planning
Write Your Legal Will in 3 Easy Steps 9781551808017 $24.95 Counter UnitComplete Canadian Will Kit 9781551808284 $19.95 Counter Unit or Clip StripsLast Will and Testament 9781551804002 $9.95 Counter Unit or Clip StripsHave You Made Your Will 9781551802510 $16.95 Counter Unit
So You've Been Appointed Executor 9781551808147 $19.95 Counter Unit
Estate Planning Through Family Meetings 9781770400368 $24.95 Counter Unit
Tax Planning
No More Mac N Cheese 9781770400900 $18.95 Counter Unit
Tax Survival Guide 9781770400399 $22.95 Counter Unit
Creating a Happy Retirement 9781770401655 $19.95 Counter Unit
BTS Study Smarter 9781551808499 $21.95 Counter Unit
Elderly Care
Caregivers Guide 9781770400405 $17.95 Counter UnitSupporting Parents With Alzheimer's 9781770401495 $19.95 Counter Unit
Making the Right Move 9781551804514 $14.95 Counter Unit
Protect Your Elderly Parents 9781551808024 $23.95 Counter Unit
Tax Time – January - April• Tax time is a time to get your affairs in order• Divorce hits it’s it peak in Q1• Titles can be pre-packed in counter units or clip strips• Key topics (complete list follows)1. Wills2. Estate Planning3. Personal Finance / Tax Planning4. Divorce
WillsThe Market Size• A recent survey of Canadian adults revealed that more
than half of them (57%) do not have a Will, including a shocking 92% of adults under age 35 and 44% of baby boomers (ages 45-64).
• The survey also found that men and women have different reasons for not creating a Legal Will. More than one-third of men feel they simply don’t need a Will (39%) whereas one in four women blame cost (26%) as the primary reason they do not have a Will.
• Regardless of the reason, Canadians with children, property and assets need a basic legal Will in place.
Our Traffic Drivers• Local and national publicity outreach with major dailies and
weeklies, legal journals, trade publications, legal blogs/websites and associations.
• Secure regular broadcast (TV/Radio) placements for our Wills experts and regular contributor opportunities in major national dailies such as G&M, TorStar, Global, CTV.
• Social media marketing and promotions via Facebook, Twitter, YouTube; pursue author Twitter/Facebook and blog cross-promotional opportunities
• Outreach to customer online communities – audience engagement
Merchandising
• Clip Strips available for Wills Kits both CD and paper forms
• Counter / shelf units available for all promo titles
• Floor Display available for larger format titles