Imagining an Ecosystem: Selecting a Digital Collections Platform for the Library
Selecting a Social Media Platform to be your business landing page
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Transcript of Selecting a Social Media Platform to be your business landing page
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Digital Profit Club 2014 #2
Planning and selec9ng your social media pla=orm
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This series is about select and create a Social Media Pla=orm for your business.
About
This Platform is where you create market awareness, get audiences attention and generate followers. It is NEVER about selling.
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Create A Landing Page…
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ARTICLE, PHOTO & VIDEO Landing Page with contents filled with
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Best is to have a updated website
or
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a BLOG Should you have the 6me and passion to write interes6ng ar6cle?
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If not, what’s Next?
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Our focus for the next couple of mee6ngs
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So let’s begin with ABC…
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Ques9on: What is your goals & objec6ve on Facebook?
Write yours and share!
Example: • Professional – create personal or industry branding, market awareness on what we
do and how we can add value to our target audiences. • Retail – generate leads and traffics to our retails outlet, encourage people to talk
about us.
• Manufacturer – educate our target market on company value / culture for recruitment purpose.
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Profile, Group &
Page.
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Personal Profile
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Remark: Facebook Personal Profile
• Profile Photo – kindly used a real image of yourself, no just any photo of your pets, cartoon character, symbol that does not reflect your online image.
• Cover Photo – a photo / graphic to further enhance your online iden6ty.
• About – this is the area where you could include a liTle write about yourself. Also be aware that you might like to enclose too much personal informa6on like contact no# or resident address for safety purpose.
• Timeline pos6ng – Remember your Facebook pos6ng / sharing is a true reflec6on on who you are, so be wise and careful on what you write and share. Posi6ve informa6on are the best.
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Facebook Group
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Remark: Facebook Group
• In-‐house Communica6on – a dedicated group for all in-‐house team members to communicate and share informa6on (photo, event, news & etc).
• Exclusive VIP group – a special and exclusive group and by invita6on only. This is
where you share special informa6on, discount & privilege to your VIP (customer).
• Hobby or Interest group – gather people who has the same hobby and share informa6on about the par6cular topic.
• University / College Alumni – gather all your old school mates and form a regular meet up and discussion forum..
Facebook Group Se;ng: Open, Close & Secret
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Facebook Page
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Remark: Facebook Business Page
• Business Iden6ty – it separated between yourself and the business. • Share admira6on – it allow unlimited page’s admin to share admira6on with different
access levels.
• Unlimited fans follower – as a business, you would like to aTract as many people to follow as possible. Who has the most follower (LIKE) on Facebook?
• Insight Data – page’s admin will able to access to the insight data to view the performance of the page (demographic of follower, the number of view/engagement per post & others).
• Facebook Apps – select and embed some special Facebook or third party Apps into your page (voucher, survey form, shopping cart, tes6monial and many more).
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Create a Facebook Page
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When you create a NEW Page, it may not necessary need to be a company or a brand; it can be a movement, a cause, an interest community, your personal branding
or something people would like to talk about it.
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Welcome to your new page
1
2
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hTp://www.9melinecoverbanner.com/
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• Facebook Page Features
• Pos6ng 6ming
• Best prac6ce on crea6ng contents
• Ways to promote your page
• Create offers
• Sample and case study
To be conEnue….
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Social Media Coach Leow LeikHong
TwiTer @leikhong www.facebook.com/digitalprofitclub
Email: [email protected]