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Selected Business Article
Davin-Kyle Thompson Professor Klinkowstein
What the sleep doctors won’t tell you
http://www.bbc.com/capital/story/20140902-how-to-pull-an-all-nighter
• “Bank” enough sleep before late night study
Davin-Kyle Thompson Professor Klinkowstein
• Eat a high protein diet
Davin-Kyle Thompson Professor Klinkowstein
• Naps before and after are recommended
Davin-Kyle Thompson Professor Klinkowstein
Activity for Ethnographic Observation
Davin-Kyle Thompson Professor Klinkowstein
Document productivity late at night.
Ethnographic Research, Observing Students Studying Late at Night
Davin-Kyle Thompson Professor Klinkowstein
Ethnographic Research, Observing Students Studying Late at Night
Davin-Kyle Thompson Professor Klinkowstein
Ethnographic Research, Observing Students Studying Late at Night
Davin-Kyle Thompson Professor Klinkowstein
Ethnographic Research, Observing Students Studying Late at Night
Davin-Kyle Thompson Professor Klinkowstein
Ethnographic Research, Observing Students Studying Late at Night
Davin-Kyle Thompson Professor Klinkowstein
Ethnographic Research, Observing Students Studying Late at Night
Davin-Kyle Thompson Professor Klinkowstein
Ethnographic Research, Observing Students Studying Late at Night
Davin-Kyle Thompson Professor Klinkowstein
Ethnographic Research Observations
Davin-Kyle Thompson Professor Klinkowstein
• Students tend to move around a lot
Ethnographic Research Observations
Davin-Kyle Thompson Professor Klinkowstein
• Candy is snacked on most heavily
Ethnographic Research Observations
Davin-Kyle Thompson Professor Klinkowstein
• Students tend to “multi-task”
Ethnographic Research Observations
Davin-Kyle Thompson Professor Klinkowstein
• Phone is put away by more productive students
Ethnographic Research Observations
Davin-Kyle Thompson Professor Klinkowstein
• Bright lights are used
Ethnographic Research Findings
Davin-Kyle Thompson Professor Klinkowstein
Late night studying is not the best setting
for work, however with pressure and
planning it can be executed effectively
Ethnographic Reading Summary
Davin-Kyle Thompson Professor Klinkowstein
Ethnographic Research –Who are the users?
• Ethnographic research is broadly defined
Ethnographic Reading Summary
Davin-Kyle Thompson Professor Klinkowstein
Ethnographic Research –Who are the users?
• Quantitative ethnographic research can challenge statistics
Ethnographic Reading Summary
Davin-Kyle Thompson Professor Klinkowstein
Ethnographic Research –Who are the users?
• Idiosyncrasies and minute details trump averages and generalities
Ethnographic Reading Summary
Davin-Kyle Thompson Professor Klinkowstein
TSA Checkpoint Evolution
• Shifting focus those with hostile intent is goal
Ethnographic Reading Summary
Davin-Kyle Thompson Professor Klinkowstein
TSA Checkpoint Evolution
• Calm the process down to ensure hostiles stand out
Ethnographic Reading Summary
Davin-Kyle Thompson Professor Klinkowstein
TSA Checkpoint Evolution
• The overall experience would now encompass a human-centered approach
Ethnographic Reading Summary
Davin-Kyle Thompson Professor Klinkowstein
Going Deeper, Seeing Further
• Corporate ethnography can provide strategic insights into complex issues
Ethnographic Reading Summary
Davin-Kyle Thompson Professor Klinkowstein
Going Deeper, Seeing Further
• Finding persistent patterns among people with varying perspectives and experiences
Ethnographic Reading Summary
Davin-Kyle Thompson Professor Klinkowstein
Going Deeper, Seeing Further
• Corporate ethnography will be able to uncover opportunities that mutually benefit every member of society