SELECT GROUP PTE LTD Cloud Kitchen

SELECT GROUP PTE LTD

Cloud Kitchen

Delivery Sales

200%INCREASE YEAR-ON-YEAR

COVID-19 has driven seismic changes in the

way consumers dine and shop, and this

trend is here to stay even post COVID-19

Customer Preferences

For deliveries and takeaways

Increasing trend of food deliveries

from 2015 to 2019, prior to the onset

of COVID-19.

© Select Cloud Kitchen Pte Ltd 2021

Source: Euromonitor 2019


MORE OPTIONS FOR

CONSUMERS

HIGHER

PRODUCTIVITY

DIGITISATION AND

INNOVATION

LOWER CAPEX

REQUIREMENTS

Customers’ welfare increase when there are more dining options available

in the area. Customers only pay 1 delivery fee when they order from

different outlets

Select Group is in the process of developing an in-house application to

improve efficiency in the cloud kitchens. Self Ordering solutions (Kiosks /

Mobile) will also be deployed to reduce manpower requirements

Cloud kitchens will require less manpower as only kitchen staff is required

(no dining area and thus no service crew). Therefore, value added per

worker is higher.

Lower CAPEX costs allow existing F&B players / new entrepreneurs to

expand at a more rapid rate .

OBJECTIVES

Present Incumbents

Singapore is not foreign to the cloud kitchen concept.

In fact, there are close to 10 cloud kitchens in Singapore.


What is our concept and how are we different?

L EVER A G E ON A NA L YT ICS A ND L OCA T ION

Our Concepts LOCATIONLocations are carefully chosen to maximize

delivery potential in the heartlands

EXPERIENCE + ANALYTICSEach decision will be supported with the

management’s experience and data analytics

MIX OF CUISINEProvisions for both halal and non halal kitchens

with different types of cuisines to reduce

cannibalisation


LOCATION ANALYSIS

YISHUN

YISHUN NORTH SPRING BIZHUB

7 Yishun Industrial Street 1, North Spring Bizhub

Singapore 768162


Area Coverage

For North Spring Bizhub

18 Planning Sub-Zones Covered :


• Northland

• Yishun East

• Yishun Central

• Yishun South

• Yishun West

• Khatib

• Sembawang East

• Sembawang

Straits

• Sembawang

Springs

• Sembawang

Central

• Sembawang

North

• Admiralty

• Senoko South

• Woodlands East

• Mandai East

• Nee Soon

• Springleaf

• Lower Seletar

HIGH-DENSITY

RESIDENTIAL

99% of the residents in

Yishun, Sembawang and

Woodlands East live in

Housing Flats or Private

Apartments

VARIED TARGET

MARKET

Combined with both

residential and industrial

estates, this unique location

makes it possible to reach a

wide range of potential

customers

Area Potential : North Spring Bizhub

LARGE

POPULATION

Yishun, Sembawang and

Woodlands East account for

413,400 residents


North Spring Bizhub


RESIDENTIAL POPULATION

YISHUN AREA – 213,730

YISHUN EAST : 60,670

YISHUN WEST : 53 ,910

YISHUN SOUTH : 42,240

NORTHLAND : 28,000

LOWER SELETAR : 18 ,660

KHATIB : 10 ,250

SEMBAWANG/WOODLANDS AREA – 199,670

WOODLANDS EAST : 98,980

SEMBAWANG CENTRAL : 34 ,800

SEMBAWANG NORTH : 25,540

SEMBAWANG EAST : 17 ,340

ADMIRALTY : 13 ,920

SEMBAWANG SPRINGS : 9 ,090


% POPULATION BY AGE

UNDER 15 : 67570 (16.3%)

15 - 24 : 50270 (12.2%)

25 - 34 : 66080 (16.0%)

35 - 44 : 64850 (15.7%)

45 - 54 : 62420 (15.1%)

ABOVE 55 : 102350 (24.8%)

North Spring Bizhub


North Spring Bizhub

Layout Plan

Store Count : 4

Seating : 70

Store Size : 116 sqft (10.77 sqm) S

: 268 sqft (24.91 sqm) B

: 283 sqft (26.32 sqm) B

FOOD SHOP LICENSEFOOD SHOP LICENSE FOOD STALL LICENSE

FOOD STALLLICENSE

40A 3PN40A 3PN

60A SPN

DINING AREA

116 sq ft

> $10k

1-2 years

1 week

1-3

Low risk, able to test market

Can be done easily

online/digitally without

affecting clientele

Price Comparison

Rental Unit Size

Upfront Payment

Leasing Period

Time Taken to Open

Employees Needed

Launching New Concepts

Releasing Multiple Brands

Brick & Mortar Select

1,000 sq ft

$300k

3-6 years

2 months min.

6-8

Risky & costly

Will greatly affect clientele

& branding

vs

Selected Partners


Questions? Interested to make a booking?

[email protected]

MAIN OFFICE24A Senoko South Road S758099

PHONE+65 9337 9388


mailto:[email protected]


DELIVERY

CONSUMPTION DATA

MARKETING AND

ANALYTICS

SINGAPORE

DEMOGRAPHIC DATA

Statista.com : https://www.statista.com/statistics/1147958/singapore -

ordering-food-from-food-delivery-apps-frequency-by-age-group/

Singstat.gov : https://www.singstat.gov.sg/find-data/search-by-

theme/population/geographic-distribution/latest-data

LINKS

ICONSIconfinder.com

SELECT GROUP PTE LTD Cloud Kitchen

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