New Product Development

• The Solar Electric Light Company (SELCO) was founded in 1995.

• SELCO India is a for-profit social enterprise based in Bangalore

• Dr. Harish Hande, Mr. Neville Williams

• SELF (Solar Electric Light Fund)

• Service rather than product focused

BackgroundCompany History

OverviewCurrent Products- Home Lighting Systems

• SELCO’s primary product is a solar-photovoltaic home lighting system.

• Selco offers products mainly in three segments

1. Solar photovoltaic2. Solar Thermal Water Heater3. Cook-Stoves

• In addition to the standardized product offerings, SELCO India also engages in customizing the offerings to suit specific needs of the customers. Few examples are Solar powered sewing machine, Headlamps for midwives, Portable lights for silk farmers

OverviewInnovation & product design

• To constantly explore opportunities and design products to serve the needs of the customer it has a dedicated innovation centre popularly known as "SELCO Labs" at Ujire, Karnataka

• In addition to this SELCO India has also innovated the usage of its products by building entrepreneurial models around its offerings. One such successful model has been the solar battery entrepreneur.

•SELCO has recently expanded its product offerings beyond solar electric lighting systems

•With its network of service centers, trained sales force, and service technicians, SELCO has the opportunity to introduce additional products and services

TelecommunicationsWater Pumping coupled with drip IrrigationRefrigerationOther productive uses, e.g., powering rice mills, spray painting machines etc.

• SELCO has entered the home and small business telecommunications market through sales of wireless local loop telephones.

• Recently ,SELCO sold its first 50 wireless local loop (WLL) telephone systems through Mobitel and the Sri Lankan Telecommunications administration.

• Each WLL unit employs a radio to connect individual homes to central transmitter/receivers.

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Recent DevelopmentsTelecommunications

Water Pumping & Micro-Drip Irrigation

• Solar water pumps can be coupled with drip irrigation kits for water conservation and increased economic activities.

• SELCO has entered into product development and product design Currently developing an integrated type wall-mounted battery box.

• With its installed base, technical capabilities, and understanding of the market, SELCO believes it can be tremendous source of information in product design.

• SELCO expects to take control of product development and design, but partner with contract manufacturer rather than begin manufacturing directly.

• SELCO can be a source of value for other product design firms interested in direct testing, market feedback, and beta-testing.

Product Design

Recent Developments

HQ

RegOffc

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SSC

SSC

SSC

SSC

Salesforce

Dealers

Salesforce

Dealers

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Dealers

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Cust

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Distribution Network

HQ:Each subsidiary has a headquarters located in large commercial city, responsible for overall company management.

Regional Offices Located strategically throughout service territories, each office directly manages between 5-10 SSCs

SSCsSELCO’s retail showroom, inventory depot, and base of sales and service operations. Located in central rural towns.

Salesforce & Dealers: SELCO’s direct sales force and shops (dealers) market SELCO’s products to potential customers

Typical chain of an energy delivery services setup of SELCO.

SELCO’s Role

• Demo of Technology• Accessing the needs• Developing the need based

product• Partnering with local financial

institutions • Installation of the system• After Sales Service

User’s Reasons

• Lighting for Study• Powering small motors• For Income Generating

activities • Cleaner• Safer• No maintenance

Financial Institution’s Role

• Accessing the credit worthiness of the client• Creating the appropriate financial product• Partnering with SELCO to meet the needs. • Collection of loan installments

Milestones

• SELCO has grown from a solar service pioneer to a sustainable and successful energy service provider

•28 energy service centers in Karnataka and Gujarat, India

•Skill force of over 170 employees

•1,35,000 + solar home lighting systems in 17 years

•Largest solar water heating system ~ 4,00,000 liters for a single client in India

•Supported many solar entrepreneurs

Impact

•Increased productivity:

•Creating awareness and faith in solar power

•Created pivotal financial schemes

•Improving quality of life

•Providing high quality customized products

Recognition

1) Received Accenture Economic Development award in 2005 From Tech Museum

2) Ashden Award for sustainable Energy in 2005

3) Ashden Award for outstanding achievement in 2007

4) Winner of FT ArcelorMittal Boldness in Business awards in 2009 in Corporate Responsibility.

5) SELCO's products found place in "Design for the other 90%" exhibition from Cooper-Hewitt Museum.

6) Dr. Hande was awarded with Asia's prestigious Ramon Magsaysay Award for 2011

Recognition

1) Received Accenture Economic Development award in 2005 From Tech Museum

2) Ashden Award for sustainable Energy in 2005

3) Ashden Award for outstanding achievement in 2007

4) Winner of FT ArcelorMittal Boldness in Business awards in 2009 in Corporate Responsibility.

5) SELCO's products found place in "Design for the other 90%" exhibition from Cooper-Hewitt Museum.

6) Dr. Hande was awarded with Asia's prestigious Ramon Magsaysay Award for 2011