Selamlife presentation cdo

SALAMLIFEPositioning In The Heart Of Ummah

Presentation by: Nedim KAYA, CEO of Salamlife

WHY?

Why Salamlife Project?

Because there is a huge demand for a social

media project devoted for Muslim World.

Geoff Moore’s Positioning Template (Kawasaki axis)

For (Internet users)

who (are Muslims or non-Muslims respecting moral values),

the (Selamlife) is a (social lifestyle platform)

that (connects Muslim Internet users around value based content,

product and services).

Unlike (social platforms adding limited value to the content they deliver) ,Selamlife (Selamlife business focuses on offering distinguished and selected content that is completely tailored for the Islamic ambience as well as presenting favourite features enabling Muslims socialize around an Islamic community).

HOW (THE CONCEPT)

Salamlife In 3 sentences

• Selamlife is a social lifestyle platform connecting Muslim Internet

users around value based content, product and services.

• End users, Islamic institutions, opinion leaders, celebrities and

Muslim application developers will be able to connect and

participate in content creation in various levels and roles.

• Unlike other social platforms, parallel to user-generated content

Selamlife creates a unique value through its premium content

provided by its professional editors.

CONCEPT

End Users (interests and posts)

CONCEPT

I found my platform

to socialize suitable

to my values

Institutions, Celebrities & Opinion Leaders (Boards)

CONCEPT

I meet my

audienceI meet my

followers

I meet my

members

Developers (Boards and apps)

CONCEPT

I develop for my

target

costumers

Product Trends - Functional

HOW?

Product Trends – Our Understanding

HOW?

Product Trends – User friendly

HOW?

1Value Proposition 2sec.

3 clicksNot more than 3 clicks

Understandable in 2 sec.

Product Trends - Traction

HOW?

Show me traction

Product Trends – Special niche

HOW?

Find a “special niche”

and use the momentum to hop from that niche to other niches


HOW?

PRODUCT

APPROACHES

Wide Picture

PRODUCT APPROACHES

Valuable content

PRODUCT APPROACHES


PRODUCT

PAROTOTYPE

Login

PRODUCT PROTOTYPE

Sign-Up Step 1

PRODUCT PROTOTYPE

Sign-Up Step 2

PRODUCT PROTOTYPE

Home Page

PRODUCT PROTOTYPE

Posts

PRODUCT PROTOTYPE

Interests

PRODUCT PROTOTYPE

Premium Board

PRODUCT PROTOTYPE

Premium Board - Discussions

PRODUCT PROTOTYPE

Premium Board - News

PRODUCT PROTOTYPE

Premium Board - Photos

PRODUCT PROTOTYPE

Premium Board - Videos

PRODUCT PROTOTYPE

Profile – My Interest

PRODUCT PROTOTYPE

Profile – My Posts

PRODUCT PROTOTYPE

Profile – News Feed

PRODUCT PROTOTYPE


EDITORIAL PAGES

Salam Locator

APPLICATIONS PROTOTYPE

Cinemu


Salam News


Salam Games & Salam Kids


Islamopedia


SalamEdu



BUSINESS

DEVELOPMENT

Marketing Approaches

MARKETING APPROACHES


MARKETING

APPROACHES



1 Rapidly rising wave of information which will continue to rise

forever.

2 Ferocious competition for people’s precious and limited time;

Everyone you want to reach has 1440 minutes.

3 Give people what they want to grab their attention.

4 Lack of Islamic content.



1. Pinterest style is generally acceptable.

2. Road to success is generally adding value with easily

understandable form: 1-2-3 rule.

3. WoM and virality is very important but progress should be

measured in every step.

4. 90% of Facebook and Twitter content is consumed in the first hour

they have posted.

Future Marketing


Experiences, emotions and feelings will dominate the market more than

ever.

• Make it remember

Storytelling

• Feeling

Experiential Marketing

• Incentives, action and fun

Gamification

Q&A

Q&A

QUESTION: Is there any chance in a market that dominated

by Facebook and Twitter

ANSWER: Below are good examples

QZONE: Qzone is rapidly growing: as of November 2013, it already had 623.3 million users.

150 million Qzone users update their accounts at least once a month. This makes Qzone one of

the most active communities in the whole industry.

VKONTAKTE: As of January 2014, VK had at least 239 million accounts. VK is ranked 23

(as of November 25, 2013) in Alexa's global Top 500 sites and is the second most visited

website in Russia, after Yandex.

ODNOKLASSNIKI: Одноклассники (Classmates) is a social network service for

classmates and old friends. It is popular in Russia and former Soviet Republics. The website

currently claims that it has more than 148 million registered users and 33 million daily unique

visitors.

QUESTION: How did they survive?

ANSWER: Niche, they all target the audience of the same

culture

QUESTION: Can Muslim World preseumed as niche market?.

ANSWER: Rapidly growing 400 million users who have

• Same Eid

• Same Azan

• Same religious rituals

• Same Ramadan

• Same worries

• Same happiness

• QUESTION: Is Muslim World a special niche.

ANSWER: Rapidly growing 400 million users who

• Consume 20% of internet content while contributing only 4.5%

• Who look for safe content environment for next generation

• Buy something that specific for their needs (Hijab, Halal

products etc.)

• Doubles its size in internet in next 10 years

• Voluntarily contributes when finds reliable platform

THANK YOU

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