FLEET FEETYour Solemate for Life !!

Segmentation

1. Geographic• Based on region

– Urban Cities• Population

– Level of urbanization increased from 27.81% in 2001 Census to 31.16% in 2011 Census

Urban31%

Rural69%

Population Distribution in India

2. Demographic

• Visually Impaired• 20% of total World’s Population are from

India

• Senior Citizens• Dementia/ Alzheimer's

– 35 Million have demntia worldwide– 3.7 Million in India Itself

• Children– Every 8 minutes a child goes missing (NCRB)

• Women– 244,270 crimes against Women reported in 2012 (NCRB)

3. Psychographic

• Sport’s Person• Brand Concious• Intrest in the Technologically savy product

Thank You

Presented By• Pallavi Pakhare• Rutuja Wagh• Yogita Acharekar• Sushmita Chahande• Pranali Shelke• Anita Jadhav