Segmentaci³n EMPANADAS

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SegmentacinCriteriosClasificacinSegmentos de mercadoGeogrficoReginResidentes de los distritos de Trujillo, Victor Larco, Florencia de Mora, La Esperanza y el PorvenirTipo de poblacinUrbanaTamao de la poblacin772940DemogrficoSexoHombres y MujeresEdad15 - 64 aosEtapa de Vidaadolescentes, jovenes y adultosClase socialB,C y DPsicogrficoEstilo de vida (VALS)Sobrevivientes, Cumplidores, Experimentales, RealizadoresEstilo de vida (R. Arellano)Resignados, Progresistas, ConservadorasConductualFrecuencia de compraBeneficios deseadosPracticidad, Rapidez, Limpieza, Sabores agradablesOcasin de compraTodo el aoActitud hacia el productoPositiva, entusiasta

Hoja1POBLACION ESTIMADA AL 30 DE JUNIO DE LOS AOS 2012 -2015DISTRITO2012201320142015TRUJILLO315410316717317893318914VICTOR LARCO HERRERA61845625896331764024FLORENCIA DE MORA41965419684195041914LA ESPERANZA173161176293179407182494EL PORVENIR170108175373180716186127TOTAL7624897729407832837934732012201320142015TRUJILLO223,056224,626226,054227,33415 - 1931,67930,96430,26429,68920 - 2432,95133,31933,54133,49125 - 2929,73929,82629,94530,10130 - 3425,89725,92525,95526,01635 - 3921,38021,68421,95422,15740 - 4420,03720,21820,41520,64245 - 4918,64018,82919,01019,20550 - 5416,68617,14117,56317,92455 - 5914,29514,62014,96115,32560 - 6411,75212,10012,44612,784VICTOR LARCO HERRERA43,28743,96044,61745,25515 - 196,4006,3096,2196,15520 - 246,1136,2346,3306,37525 - 295,4605,5245,5945,67230 - 345,1455,1955,2475,30535 - 394,4324,5344,6304,71440 - 443,9444,0144,0894,17045 - 493,6353,7043,7733,84550 - 543,2733,3923,5063,60955 - 592,7942,8832,9763,07560 - 642,0912,1712,2532,335FLORENCIA DE MORA28,30128,41628,51128,58715 - 194,4964,3854,2774,18820 - 244,4114,4514,4724,45625 - 293,8823,8873,8943,90630 - 343,4523,4493,4463,44835 - 392,9663,0023,0343,05640 - 442,4242,4412,4602,48345 - 491,9852,0012,0162,03250 - 541,8861,9341,9782,01455 - 591,5421,5741,6081,64460 - 641,2571,2921,3261,360CUADRO NSE LA LIBERTADLA ESPERANZA116,462119,084121,686124,270NSE%15 - 1919,06718,94818,82618,776A2.2%20 - 2417,79218,28818,71518,997B8.1%25 - 2915,26015,55915,88116,229C26.9%30 - 3413,68613,92814,17614,446D39.2%35 - 3911,94812,31812,67913,010E23.6%40 - 4410,77311,05011,34411,661TOTAL100.0%45 - 499,4049,6579,91210,18150 - 547,8028,1478,4888,806NSE B,C,D74.2%55 - 596,1686,4146,6726,94960 - 644,5624,7754,9935,215EL PORVENIR110,598114,573118,605122,70015 - 1918,57618,71418,84919,05620 - 2417,59818,33719,02219,57325 - 2915,12215,63116,17316,75430 - 3414,01114,45514,91415,40735 - 3912,25812,81213,36813,90440 - 4410,05310,45410,87911,33645 - 498,1348,4688,8119,17350 - 546,3476,7197,0947,46255 - 594,9945,2645,5525,86160 - 643,5053,7193,9434,174TOTAL (TRUJILLO, VICTOR LARCO H, FLORENCIA DE MORA, LA ESPERANZA, EL PORVENIR)521,704530,659539,473548,146DISTRITO2012201320142015TRUJILLO223,056224,626226,054227,334VICTOR LARCO HERRERA43,28743,96044,61745,255FLORENCIA DE MORA28,30128,41628,51128,587LA ESPERANZA116,462119,084121,686124,270EL PORVENIR110,598114,573118,605122,700TOTAL521704530659539473548146CUADRO DE PERSONAS ENTRE 15 - 64 AOS DE LOS NSE B,C Y D , SEGN DISTRITOS METADISTRITO2012201320142015TRUJILLO165,508166,672167,732168,682VICTOR LARCO HERRERA32,11932,61833,10633,579FLORENCIA DE MORA20,99921,08521,15521,212LA ESPERANZA86,41588,36090,29192,208EL PORVENIR82,06485,01388,00591,043TOTAL387104393749400289406724

Hoja1

2013POBLACION ESTIMADA AO 2013

2013POBLACION ESTIMADA ENTRE LAS EDADES DE 15 - 64 AOS

2013POBLACION ESTIMADA ENTRE LAS EDADES DE 15 - 64 AOS DE LOS NSE B,C Y D