SEGD 2010 Annual Conference + EXPO

washington dc / 2010

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Conference at a Glance

wednesday thursday

OPENING GENErAL SESSION

Changing Design: Influences and Factors

SEGD Design Awards Presentation

CONCUrrENT TrACKS

1. Creating Place

2. Challenges to Design

3. Designing Across the Globe

4. Hot Stuff: What’s Cool?

President’s reception

CLOSING GENErAL SESSION

Designing Change

SEGD Fellow Celebration and Leadership Transition

WOrKSHOPS ON WHEELS

Night at the Newseum!

PrE-CONFErENCE WOrKSHOP

PrE-CONFErENCE TOUrS

PrE-CONFErENCE WOrKSHOP

PrE-CONFErENCE TOUrS

Gallery Walk SEGD Film Festival

Lighting Our Capital

friday

ExPO!

Savvy Designer Breakfast

TECH SESSIONS

Design Principals & Partners

ExPO!

TECH SESSIONS

SEGD Auction for Education & Cocktail reception

saturday

morning

lunch

afternoon

evening

3 segd co nf er ence + e XP o | wa shing to n, d c | June 2 – 5, 2010

IN TrIBUTE

James Lafferty Glass, FSEGD1932-2010

Jim Glass, founder of the Kelvin Group creative community in Houston, was one of the original three designers who first met on July 3, 1973, to compare notes on the growing importance of architectural signage.

That meeting led to the establishment of SEGD and the creation of a new field of design. Glass’ energy, passion, and creative and technical gifts were a driving force in the development and growth of SEGD and EGD. He served as president of SEGD and, in 1987, was named the first SEGD Fellow.

We remember him with love and gratitude.

Contributions in Glass’ honor may be made to the St. Vincent de Paul Adopt-a-Student Program, providing scholarships for underprivileged students. Call 713.667.9111 or forward contributions to St. Vincent de Paul Catholic Church, Adopt-a-Student Program, 6800 Buffalo Speedway, Houston, Texas 77025.

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National Harbor: Navigating the Area

National Harbor is just a shuttle or cab ride from downtown Washington and Old Town Alexandria in Virginia. Cabs are available at the main entrance to the Gaylord National resort.

Shuttle from Gaylord National Resort to Washington

• Operatesdailyfrom8:00amto10:00pmfromthe Gaylord to Washington and from 8:30am to 10:30pm from Washington to the Gaylord

• Doesnotrequirereservationsbutrequiresaboarding pass ($13 one way, $20/round trip, $49/three-day pass) purchased from the hotel transportation desk located in the main lobby

SHUTTLE STOPS• OutsidelaneinfrontoftheGaylord

• UnionStation,400MassachusettsAvenue,pickup in the 3rd lane of Columbus Circle

• OldPostOffice,1100PennsylvaniaAvenue,pickup in front next to the statue of Ben Franklin

Shuttle from Gaylord National Resort to Old Town Alexandria

• Blue,red,andwhitewithaKingStreetShuttlelogo

• Operatesdailyfrom6:30amto9:00pm(week-days)and6:30amto10:00pm(weekends),run-ning every thirty minutes

• Doesnotrequirereservationsbutrequiresaboarding pass ($7 one way, $14/round trip) purchased from the hotel transportation desk located in the main lobby

SHUTTLE STOPS• OutsidetheGaylordmainlobby

• OutsidetheKingStreetMetroStationentrancein Old Town Alexandria

• AtKingStreetandHenryStreetinfrontoftheHDr Building at 1101 King Street

C

AD

B

Woodrow Wilson

Registration Desk

CherryBlossomBallroom

Bus Loop

to Convention Center

BallroomLobby

BALLROOM LEVEL

Gaylord National, Ballroom Level


Hotel Gaylord National

100 Block of Waterfront Street Gallery Walk – Wednesday Evening

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3

2

2 4

1 3

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Tented Gaylord Dock Mount Vernon & Potomac Boat Tour Wednesday

The Awakening Stage and Plaza Film Festival – Wednesday Evening

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2 : 0 0 – 5: 0 0 p m

Signature International Design in Washington’s EmbassiesTour the House of Sweden, a complex hous-ing the Embassy of Sweden, the Embassy of Iceland, offices, and apartments as well as an event center for conferences and exhibitions. Another excellent example of contemporary Scandinavian architecture is the Embassy of Finland, the first embassy in the U.S. to have received USGBC LEED certification.

Speakers/Tour Leaders: representatives from the Finnish Embassy and House of Sweden

rEGISTrATION 9 : 0 0 a m - 6 : 0 0 p m

WOODrOW WILSON FOyEr – BALLrOOM LEVEL

Pre-Conference ToursAdvance registration required

Buses leave from the bus loop on the Ballroom Level

9 : 0 0 – 11: 3 0 a m

The White House Gardens: Symbol of Change and ContinuityTour the gardens of one of the world’s most famous buildings.

Speaker/Tour Leader: Scott Tucker, NPS Park Manager, President ’s Park

11: 0 0 a m – 5: 0 0 p m

Meet at the tented Gaylord dock at 11:00 AM

Mount Vernon and Potomac Boat TourWalk in the footsteps of George Washington at his Mount Vernon Estate and Gardens. A great believer in the power of architecture and design, George would have loved the new visitor center exhibition designed by Christopher Chadborne & Associates. Includes lunch.

Speakers/Tour Leaders: Christopher Tebbutt and Ernesto Mendoza, christopher chadborne & associates; Steve rosen, available light; Alan reed, gwwo architec ts


wednesday, june 2

2 : 0 0 – 5: 0 0 p m

A Taste for Change: Walking Tour of DC’s Best-Designed, Award-Winning RestaurantsZaytinya features a Mediterranean mezze con-cept, while Poste (located in the original 1841 General Post Office for D.C.) offers regional American cuisine. Zola, an American comfort food restaurant, and Zola Wine & Kitchen are in the heart of the galleries; we will stop for a little tasting experience before heading back.

Speakers/Tour Leaders: Olivia Adamstein-Demetriou, adamstein & demetriou; Dan Mesches, stir restaurant group

2 : 0 0 – 5: 0 0 p m

The International Spy Museumsponsored by: NEC Signage + Architectural ProductsWho says Washington won’t support a for-profit museum? This favorite of tourists and locals alike houses the largest collection of international cloak-and-dagger artifacts on public display. Gallagher & Associates are responsible for the planning and exhibit de-sign. (Be sure to ask about the artifacts they sourced on e-Bay!)

Speaker/Tour leader: Spy Guides

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Pre-Conference WorkshopAdvance registration required, lunch included

WOrKSHOP9 : 0 0 a m - 4 : 0 0 p m

WOODrOW WILSON D – BALLrOOM LEVEL

sponsored by Matthews Paint

Developing a University-Led EGD Program

All programs at this conference are eligible for AIA Continuing Education credits. Ask for a form at the registration desk.

SEGD Education Committee:

David Middleton, Kent state universit y

Kelly Kolar, Kolar design

George Lim, Jacobs | environmental graphic design group, universit y of colorado school of architec ture and Planning

Tim McNeil, universit y of california at davis

Brenda Cowan, fashion institute of technology

Jon Mischke, Jacobs | environmental graphic design group

Miranda Hall-Carrier, cannon design

Michele Phelan, 96pt.

Craig Berger, segd

Over the last five years, SEGD has partnered with universities and professionals develop-ing innovative educational programs. These programs have involved professional/client partnerships, academic-led research projects, and courses bringing students from varied disciplines to EGD. Participants will hear and network with student, academic, and profes-sional leaders who have developed EGD pro-grams and know the challenges.

All members of the SEGD Education Committee (with the exception of Michele Phelan) will speak at the workshop.


wednesday, june 2

Evening Events

6 : 0 0 – 7: 3 0 p m

Scene and Art Whino are both on the 100 block of Waterfront Street.

Gallery WalkStroll the Potomac river and browse National Harbor art galleries, while sipping wine and nibbling cheese.

8 : 3 0 – 10 : 0 0 p m

Walk two blocks on Waterfront Street to The Awakening Stage and Plaza by the river to watch our movie under the stars!

The Fourth Annual SEGD Film Festival: Objectified by Gary HustwitThe second part of Hustwit’s three-film de-sign trilogy, Objectified is a feature-length documentary reflecting on our complex rela-tionship with manufactured objects and, by extension, the people who design them. The popcorn and soda are on us!

10 : 3 0 p m – 12 : 0 0 a m

Tour leaves from The Awakening Plaza immediately after the film.

Lighting Our CapitalDon’t miss this late-night tour of our Capital’s world-famous monuments.

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Changing Design: Influences and Factors

Influencing Design: The Power of GovernmentCommissioner Robert Peck, u.s. general ser vices administration

Can the General Services Administration—an agencyresponsiblefor354millionsq.ft.ofgovernmentbuildings—influencethequalityof our surroundings? responsible for $5.5 bil-lion in American recovery and reinvestment Funds to improve government facilities, Commissioner Bob Peck is doing just that. Through the Design Excellence program, Peck and the GSA have encouraged high standards of design and performance. Now Commissioner Peck is challenging the GSA to be the “green proving ground” for the entire building industry.

Achieving Design Intent: Navigating ComplexityPhil Freelon, FAIA, the freelon group architec ts

Freelon is leading a consortium of designers and architects working on the Smithsonian’s new National Museum of African American HistoryandCulture.Maintainingdesignqual-ity while responding to complex layers of commissions, regulations, and constituencies is a major challenge. And need it be said that nothing in Washington is simple? Freelon shares how his team is preserving design in-tegrity while working with the many layers of reviews and collaborations.

N E T W O R K I N G B R E a K 10 : 3 0 – 10 :4 0 a m



OPENING GENErAL SESSION9 : 0 0 a m – 12 : 0 0 p m

WOODrOW WILSON A – BALLrOOM LEVEL

BrEAKFAST 8 : 0 0 - 9 : 0 0 a m


Design can motivate and inspire positive change in our communities, our workplaces, our lives.

Government can create the framework for excellence, and our nation’s capital is a source of inspiration.

Driving forces affecting our environments include sustainability, accessibility, the economy, complex global communications, technology, and multicultural complexities.

What are the factors affecting your design?

11 SEGD Co nf er ence + E XP O | WA SHING TO N, D C | June 2 – 5, 2010

thursday, june 3

Design for Social InteractionRichard The designs situations that are en-gaging, fun, critical and participatory. Partner at the design collective The Green Eyl and currently a researcher at the MIT Media Lab, he works independent of media: Constantly bridging the gap between traditional design practice and technology, he questions the established paradigms of both fields in order to create new experiences. His projects span from a more expressive digital typography, a personalized architecture as well as participa-tory, user generated spatial installations.

Programming RealityKeywon Chung from the MIT Media Lab dem-onstrates how to program everyday objects with body gestures. A roller coaster signage designer turned IDEO design strategist turned tangible interaction designer, Keywon high-lights how prototyping the future requires juggling our inner technologist and humanist.

New Media and Augmented Reality: Social and Architectural ConsequencesA future in which augmented “hyper” reality is embedded in our everyday lives, transform-ing the way we interact with our living and working spaces: That’s the vision of Keiichi Matsuda of the Bartlett School of Architecture in London. Join him for a guided tour of how augmented reality will re-contextualize the functions of consumerism and architecture, and change the way we operate within it.

Envisioning Your Future: Tomorrow is HereGet real; virtual reality is pretty much here. Learn from a new genera-tion of thought leaders who will expand your horizons and share ideas that are changing the way people think, live, work, play, and design.

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LUNCHEON12 : 3 0 – 2 : 0 0 p m

Ticketed event, advance registration necessaryCHErry BLOSSOM BALLrOOM – BALLrOOM LEVEL

SEGD Design Awards PresentationBig projects and small projects. Enormous budgets and projects that did “a lot with a little.” Well-known firms and as-yet-unknown students. Henry Beer, FSEGD, of Communication Arts and chair of the 2010 SEGD Design Awards, presents this year’s award-winning projects with jurors’ comments. (Don’t miss this; you’ll want to meet these students!)

CONCUrrENT TrACKS 2 : 3 0 – 5:4 5 p m

WOODrOW WILSON B – BALLrOOM LEVEL

TRACK 1 – Creating Place sponsored by Environmental Signage Solutions, Inc. dba ASI Signage Innovations – Irving, Texas

Setting the Standards: Government and Designers in CollaborationLes Shephard, AIA, Chief Architect, u.s. general ser vices administration

The federal government provides an enor-mous source of current and future projects in environmental graphic design. Wayfinding projects in parks and public buildings, inter-pretive exhibits, and identity programs are just a few of the opportunities. But the federal agencies also develop standards for design-ers to follow. Learn more about collaborating with the federal government and positioning your firm to grab these opportunities.

2 : 3 0 – 3 : 2 5 p m


thursday, june 3

CONCUrrENT TrACKS 2 : 3 0 – 5:4 5 p m


TRACK 1 – Creating Place sponsored by Environmental Signage Solutions, Inc. dba ASI Signage Innovations – Irving, Texas

Design Excellence: Public Transit as Patron of Design and ArtElizabeth Crane, trimet; Michael Reed, mayer/reed

Public transit impacts millions of lives every day. In Portland, Oregon, public investment has raised the standard of excellence, and TriMet, the regional transit authority, has provided a role model for the private sector. There is much to be learned from Portland’s approach and attitude toward design in the public realm. Learn from the project architect for TriMet, which will receive SEGD’s 2010 Insight Award for consistently commissioning EGD programs that significantly promote the value and role of the field.

N E T W O R K I N G B R E a K 4 : 2 5 – 4 :4 0 p m

Research-based Design DecisionsPhil Garvey and Dr. Martin Pietrucha, the larson institute at Penn state; Jonathan Mugmon, aecom; Marshall Elizer, gresham smith and Par tners

research and evidence-based design play a large role in the development of design codes, approval for design projects, and de-sign decisions. Understanding how research informs design decisions is essential for the responsible designer. It can be a significant tool in expediting permitting and approvals. The presenters will provide actual examples from vehicular wayfinding and identity, inte-rior wayfinding, and accessibility. They’ll also share how research played a significant role in the recently updated MUTCD, particularly in determining typography and reflectivity standards.

Choose from one of four concurrent tracks, or move between tracks.

3: 3 0 – 4 : 2 5 p m 4 :4 5 – 5:4 5 p m

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CONCUrrENT TrACKS (continued) Choose from one of four concurrent tracks, or move between tracks. 2 : 3 0 – 5:4 5 p m

WOODrOW WILSON C – BALLrOOM LEVEL

TRACK 2 – Challenges to Designsponsored by GraphTec

Barrier Free: Making Good Design AccessibleSherrill York and Ray Bloomer, national center on accessibilit y

All clients are asking for fully accessible de-sign, but in the end, do most projects deliver? Dynamic interactivity, aesthetic interpreta-tion, and media can be made accessible to individuals of all abilities. The advisors at the NCA (an innovative think tank on accessibility) believe that barrier free is better for all users. It’saffordable,too,butrequiresout-of-the-box thinking and creative dialogue. Best- and worst-case scenario case studies will be pre-sented in a setting that inspires solutions.

No Budget, No Time: Can Design/Build be the Solution?Tucker Trotter, dimensional innovations; Dan Moalli, design & Produc tion; Amy Maddox, cor tina Produc tions

Where have the big budgets and generous timelines gone? Nowadays, to get work is to take on projects that often seem unachiev-able. Designers cringe at the prospect of another “design/build,” worrying that their vision will be compromised due to shortcuts and lack of control. And fabricators worry their partnerships with designers will put them in the poorhouse. Is design/build the end of the world as we know it or the begin-ning of a new way to create a turnkey partner-ship that delivers on all aspects of the project? Come see examples of great projects that survived to tell their story.


2 : 3 0 – 3 : 2 5 p m 3: 3 0 – 4 : 2 5 p m


thursday, june 3


WOODrOW WILSON C – BALLrOOM LEVEL

TRACK 2 – Challenges to Designsponsored by GraphTec

CityCenter in Las Vegas: Inside the Largest Multi-use Urban Commercial DevelopmentJennifer Bressler, hunt design; Amy Owen, gensler; Andy Davey, selber t Perkins design collaborative; Jonathan Posnett, two twelve associates

Looking for a challenge? Or just looking for a good story? The trials and tribulations of Las Vegas’ CityCenter project will certainly deliver. Many firms were involved in the plan-ning, many star architects were involved in the design of the buildings, and many design firms developed different aspects of the iden-tity and wayfinding. And that doesn’t even include all the interior designers and retail and restaurant specialists. (Think of the egos!) you’ll hear from key players about massive coordination, an unbelievable timeline, and an unthinkable project completed thanks to (or in spite of) a huge cast.

4 :4 5 – 5:4 5 p m

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TRACK 3 – Designing Across the Globe

Multiculturalism in DesignVirginia Gehshan and Jerome Cloud, cloud gehshan associates

For the 2010 SEGD Fellows, balancing clarity of message, effectiveness, and form is of ut-most importance in working cross-culturally. Distilling what is essential to an individual or place—that which makes it tangible, believ-able, and memorable—is what creates ef-fective design. How do we carry this notion across languages and differing locales? The Cloud Gehshan partners will share their sto-ries of working across the globe to bring the samequalitiestoidentity,wayfinding,andsignage.

What Time Is It? Strategies for Managing Overseas ProjectsPatrick Gallagher, gallagher & associates; Mark Ma, meigo design

We used to complain about red-eyes from LAx to IAD. Now many designers are crossing continents weekly. How does marketing and managing overseas projects affect design companies and fabricators? Language barri-ers, time changes, and cultural differences are just the tip of the iceberg. Patrick Gallagher has been working overseas since the 1980s and sustains a vibrant and forward-thinking firm in the U.S. and Asia. He and Mark Ma will share their professional insights, strategies, and honest advice about how to keep your company and vision on target within the com-plexities of designing across the globe.


2 : 3 0 – 3 : 2 5 p m 3: 3 0 – 4 : 2 5 p m


thursday, june 3



TRACK 3 – Designing Across the Globe

The Other Perspective: Integration and CollaborationMaria Piacente, lord cultural resources

Working across 45 countries and six conti-nents, Lord Cultural resources is a global pro-fessional practice dedicated to creating cul-tural capital worldwide. In doing so, they have worked with internationally diverse teams of architects, planners, exhibition designers, and wayfinding developers. Maria Piacente will talk about the role of bringing diverse indi-viduals, backgrounds, and cultures together to achieve a common goal—excellence in service of society. Afterward, she’ll facilitate a Q&A with the speakers from “Designing across the Globe.”

4 :4 5 – 5:4 5 p m

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TRACK 4 – Hot Stuff: What’s Cool?sponsored by MS Sign

Sustainability in Media and LightingSteve Rosen, available light

The theatrical lighting and new media hard-ware of the 1990s transformed public spaces, wayfinding, and exhibition design. By the turn of the century, every museum was looking to engage their audiences through updated technology and lighting. Now de-signers are being told that they must meet energy standards—sometimes at 2 – 5 watts persquarefootforexhibitspaces.Architectswant to utilize daylighting to meet LEED requirements,whileconservatorswantlowlight levels. Where does that leave the lighting designer? Steven rosen will share his exper-tise on new lighting systems, effective design approaches, and examples of energy-efficient and evocative projects.

Dynamic Environments: Where Design Meets Technology and ArchitectureMarkus Schneider, thismedia

With offices in Berlin and Beijing, Markus Schneider works with artists, advertising agencies, and architects to synchronize an artistic approach using technological con-cepts or solutions. In collaboration with other firms, thismedia has developed dependable solutions that have embedded media into ar-chitecture. SPOTS, in Potsdamer Platz, Berlin, is a light and media façade that uses specific environmental parameters to determine the interaction of light gradients, generating a complex picture in light that turns the façade into a mirror image of the city’s conditions. Markus has lectured at the royal Danish Academy of Art, China’s Central Academy of Fine Arts, and Icograda. WOW is the only re-action you will have when you see what this specialized software can do for you!


2 : 3 0 – 3 : 2 5 p m 3: 3 0 – 4 : 2 5 p m


thursday, june 3



TRACK 4 – Hot Stuff: What’s Cool?sponsored by MS Sign

The World Between: Architecture, Art, and InteractivityJason Bruges, Jason Bruges studio

Named as one of Wallpaper’s 10 world-chang-ing designers, Bruges creates environments that sit between the worlds of architecture, site-specific art installations, and interaction design. His current work produces innovative installations, interventions, and groundbreak-ing works creating interactive surfaces and spaces. His latest installation, “Mirror Mirror” at the Victoria & Albert Museum, explores nar-cissism and interconnected relationships, not by “telling” but by creating “dialogues” with its audience.

8 : 3 0 – 11: 0 0 p m

COLONIAL GArDEN

Walk toward the river via the hotel atrium, then follow the signs.

President’s Reception: Nightcapsponsored by KING Architectural Products, a division of WSI Sign SystemsJoin your old friends and make new ones, un-der a starry night by the Potomac river.

4 :4 5 – 5:4 5 p m

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FRIDAY

7:4 5 – 9 : 0 0 a m

Ticketed event, advance registration necessary WOODrOW WILSON C – BALLrOOM LEVEL

The Savvy Designer Breakfast: Documentation and the Design ProcessMark Andreasson, design communications; russ roberts, creo industrial ar ts; Dominic Borgia, two twelve associates; Wayne Hance, image resource group

From hand drawing to computer modeling to BIM, learn about mod-eling as a design tool. We’ll focus on how designers and fabricators use the modeling process to collaborate, including working through hand sketches, sketch-up prototyping, and the integration of envi-ronmental graphic design in building information modeling.


ExHIBIT HALL E, CONVENTION CENTEr – ATrIUM LEVEL

Expo! 9 : 0 0 a m - 6 : 0 0 p m


Over Sixty-five Exhibitors!Visit fabricators and manufacturers serving the EGD community across the country and around the world.

Beginning at the back of this book are a map of booths on the expo floor, booth numbers, and full contact information for exhibitors.

BrEAKFAST9 : 0 0 – 10 : 0 0 a m


friday, june 4

2/90 Sign Systems

3M

Accent Signage Systems

Advance Corp

AgiLight *

AGS *

Akzo Nobel Coatings

Alcan Composites, USA

ALPOLIC - Mitsubishi

Amri Studios

APCO Graphics

Applied Image

Architectural Graphics *

Arlon

Art Display *

Barco

Big Apple Visual Group

Bunting Graphics

ClearPath Signage Systems /Rowmark

Colite International

Color-Ad

Daktronics

Design Communications

Dixie Graphics

DSA|Phototech

DSG Custom Glass *

DURABLE Office Products

Eye Catch Signs *

Fluoresco Lighting & Signs

Fucci & Friedman

Gable Signs

Gemini Incorporated

General Glass International

GraphTec

Harbinger

Harmon Sign/Planet Neon

HotShoo *

Icon Identity Solutions

Identity Group *

Infax *

Infonorm

iZone

Jet USA Corporation

Jones Sign

KING Architectural Products

L&H Companies

Lucite International

Lumificient *

Marcel Machler

Matthews Bronze

Matthews Paint

Mimaki USA *

Murphy Catton

Nova Polymers

Pattison Sign Group

Prysm *

SFY Architectural *

SH[i]/Folia/Alto

Signalex *

Sign Builders Illustrated

SignComp

Sign Productions

Signs and Decal

SMI Sign Systems *

Sunrise Systems

Visual Graphic Systems

Visual Point *

Winsor Fireform

*first time exhibitor

2010 eXhiBitors

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Four key EGD practice areas will be presented from the perspectives of designers, fabricators, and manufacturers. Each session will include an overview followed by specific educational focus areas, with new activities and ways for members to get involved.

SEGD Practice Area Technical Sessions

CONCUrrENT SESSIONS10 : 0 0 – 10 :4 5 a m


1A. ACCESSIBILITy AND THE ADA

International guidelines and accessible materials Blaise Dobbin, eyecatch signs international; Kathy Wilson, advance corporation; Grady Brown, asi

Accessibility codes are going international; hear about developments worldwide. The ses-sion will also cover advances in new accessible materials.


1B. GrEEN DESIGN

Value engineering and lifecycle planning Naomi Pearson, sustainable graphic design strategy and consulting ; John Souter, accent signage systems; Harry Spetnagel, gensler

Life-cycle analysis is central to both sustain-able design and achieving greater value in projects. This session will explore key issues in life-cycle planning and its use as a tool for finding cost savings throughout the life of a project.

LUNCH12 : 3 0 – 1: 3 0 p m


12 : 3 0 – 2 : 3 0 p m

Ticketed event, advance registration necessary WOODrOW WILSON C – BALLrOOM LEVEL

Design Principals & Partners Luncheonsponsored by NordquistCo-chaired by Mark VanderKlipp and Virginia Gehshan Kathy Long Holland, oregon health & science universit y

These are interesting times, and leading a de-sign firm through the rocky economic terrain requiresagility,flexibility,andcreativethink-ing. The P&P Luncheon provides a valuable opportunity to network and compare notes with your peers. Kathy Long Holland, founder of consulting and design firm LongSherpa, will share insights on business retention, working in a changing marketplace, and de-veloping international markets and relation-ships. Attendance will be limited to design firm principals and partners. (If you sign your company’s paychecks, you’re welcome to attend).


friday, june 4

CONCUrrENT SESSIONS3: 0 0 – 3 :4 5 p m


2A. OUTDOOr WAyFINDING sponsored by National Signs

The New MUTCD and legibility standards John Bosio, mer Je; Phil Garvey, the Pennsylvania state universit y

This session will explore major changes to the MUTCD, updated in late 2009, and their ef-fects on urban signs. Major issues include font size, font use, and reflectivity.


2B. DyNAMIC ENVIrONMENTS

Dynamic wayfinding and information systemsWarren Rosen, avitec ture; Roberta Perry, edwards technologies

Dynamic wayfinding and information systems are becoming more central to the work of environmental graphic designers. This session will explore the software and hardware trends impacting dynamic environments and how designers are leveraging technology and new media to create memorable spaces.

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4 : 3 0 – 6 : 0 0 p m

SEGD Auction For Education & Cocktail Reception

For many years, the SEGD Auction for Education has been one of the most exciting parts of the annual SEGD Conference + Expo, taking place during the Expo cocktail recep-tion and ending the day.

The auction—which also includes a raffle—is an opportunity for members and friends of SEGD to support the educational goals of SEGD by bidding on coveted items such as limited-edition prints, vacation homes, tech-nology, and more.

Among other things, the funds from the auc-tion and raffle bring students who have won SEGD Design Awards to the conference. SEGD pays for their travel and conference expenses, along with those of their instructor.

It’s a rare opportunity for students to experi-ence the world of EGD, rubbing shoulders with people they’ve only read about and making valuable connections. (Not too long ago, seven students attended the conference; all seven had jobs with SEGD member firms within six months!)

Don’t miss this opportunity to invest in the next generation of environmental graphic designers.

AUCTION FOR EDUCATION SPONSORS AND DONORS

SPONSOr, SEGD AUCTION FOr EDUCATION AND ExPO rECEPTION

AD/S Companies

PLATINUM DONOr fd2s

GOLD DONOrS APCOBlue Print ServiceFluorescoFMG DesignMatthews PaintThomas-Swan

SILVEr DONOrSFacility Solutions GroupBrandID GraphicsNordquist

BrONZE DONOrLittle


friday, june 4

IN-KIND DONOrSChris Calori, Calori & Vanden-Eynden/Design ConsultantsCarol Naughton, Carol Naughton + AssociatesVirginia Gehshan, Cloud Gehshan Associates FluorescoEric Fucci, Fucci & Friedman Gable SignsJim Trulove, Grayson PublishingWayne Hunt, Hunt DesignKleen KanteenLance Wyman, Lance Wyman Ltd. Lee Skolnick, Lee H. Skolnick Architecture + DesignDon Kiel, New York PresbyterianPaula Scher, PentagramGary Anzalone, Precision SignsSerigrafiaDavid Gibson, Two TwelveVictoria’s Secret

AUCTION AND rAFFLE ITEMSYankees/Blue Jays ticketsChess set handcrafted by Gary AnzaloneVirginia Gehshan’s legendary homemade cookies—a double batch!Sea Ranch house—a week’s stayPaula Scher signed postersWayne Hunt watercolor of Washington MonumentLance Wyman Obama posterNYC subway sign, created by Don Kiel and Gary AnzaloneMassimo Vignelli signed and numbered print titled “The Melting Pot”Heinz Edelmann “E” print—signed and numberedNelson ball clockCeramics handcrafted by Carol NaughtonSet of signed books by Chris Calori, David Gibson, and Lee SkolnickiPadAnd many more items!

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SATURDAY



Designing ChangeCLOSING GENErAL SESSION

9 : 0 0 a m – 12 : 0 0 p m


Partially sponsored by Principle Group

Changing YouStefan Sagmeister, sagmeister inc.

An accomplished graphic designer, author, and provocateur, Stefan periodically embarks on a one-year sabbatical—refusing all client work—to focus on personal work and creative self-expression, which ultimately nurtures his creativity. His popular book, Things I Have Learned In My Life So Far, is a result of such self-exploration.

Changing a CommunityAlan Jacobson, ex;it

Alan is passionate about his community-building initiative in rwanda, a country still recovering from the ravages of a horrific civil war. Hear the firsthand account of how he became actively involved with the rugerero Genocide Survivors Village, and applied his skills in design as a vehicle for positive social change.

N E T W O R K I N G B R E a K 10 : 3 0 – 10 :4 0 a m

Changing the World: An InvitationBrian Collins, collins:

Can an individual designer actually make a real difference? Absolutely, says moderator Brian Collins, who has participated in the World Economic Forum in Davos and is a member of the Global Agenda Council/Design. In 2005, he established Designism: Design for Social Change. Fast Company mag-azine called him one of five American Masters of Design. you might remember him from pre-vious SEGD conferences; we’re lucky enough to have him again. Brian will lead a conversa-tion with two intriguing designers …

Change begins with you.

you can design your life.

As a designer, you can change the lives of others.

BrEAKFAST 8 : 3 0 a m - 9 : 3 0 a m



saturday, june 5

Designing ChangeCLOSING GENErAL SESSION

9 : 0 0 a m – 12 : 0 0 p m


Partially sponsored by Principle Group

LUNCHEON12 :15 – 2 : 3 0 p m

co-sponsored by L+H Companies, Urban Sign Company, YESCOTicketed event, advance registration necessary

CHErry BLOSSOM BALLrOOM – BALLrOOM LEVEL

SEGD Fellow Celebration and Leadership Transition LuncheonCome to recognize the achievements of 2010 SEGD Fellows Virginia Gehshan and Jerome Cloud and the contributions of their firm, Cloud Gehshan Associates, to the field of EGD. And join our tribute and farewell to Leslie Gallery Dilworth, SEGD’s Chief Executive Officer since 1997, who will be stepping down. Under her leadership SEGD has been trans-formed and reached new levels.

Deborah Adler, deborah adler design studio

you’ve seen the red pill bottles; now meet the designer behind them. As a student, Adler used her design skills to rethink the packaging of prescriptions and drugs. But she didn’t stop there; she teamed with Target to implement revolutionary user-centered packaging—on nationwide scale—through Target’s pharmacies.

Emily Pilloton, Projec t h

At only 28, Emily Pilloton has authored Design Revolution: 100 Products that Empower People and has appeared on The Colbert report. After graduating with a degree in Architecture from UC Berkeley, she wanted to create things that are not just well designed, but also have a positive social impact. A leader in the Designers Accord, she created Project H to connect the power of design to people who need it most. Initiatives such as the Design revolution road Show have earned her a place on The New york Times Nifty 50.

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Workshops on Wheels2 :4 5 – 5:4 5 p m

Ticketed event, advance registration necessary

Buses will leave from the bus loop, Ballroom Level, promptly at 2:45

The National Mall and Memorial Parks Wayfinding ProjectSpeakers/Tour Leaders: Wayne Hunt, hunt design; robert H. Clark, Manager, national Park ser vice, uniguide sign Program

TOUr STArTS IN WOODrOW WILSON B – BALLrOOM LEVEL

There couldn’t be a more complex series of stakeholders, users, and review boards than those involved in design projects in Washington,D.C.Whataretherequirementsand design solutions for a new wayfinding system for the National Mall and Memorial Parks? A panel discussion will set the context for the key locales and existing system, which is undergoing a transformation that only comes around every 30+ years.

Walter Reed Army Medical Centersponsored by 2/90 Signage Systems Tour Leader: Michael Kang, smith group

Be the first to get a sneak preview of this world-class medical facility scheduled to open in summer 2010. Hear how the best minds in medicine, psychology, virtual reality, and architecture teamed up to create this truly uniquedesignthatcaterstoindividualssuf-fering from traumatic brain injury and their families. This project illustrates how “high-tech” and “high-touch” can foster healing at all levels—individual, family, and community. A true example of how design and technology can change lives.


saturday, june 5

National Museum of American Historysponsored by GraphTecTour Leader: Jonathan Alger, c&g Par tners

Go behind the scenes of one of the most vis-ited museums in the world and a centerpiece of its recent renovation, the “Star Spangled Banner” exhibit. This great treasure—the American flag that inspired Francis Scott Key—is housed inside perhaps the largest display case ever designed for a single object. Walk with Jonathan Alger as he takes you through the process of renovating the major galleries and the stellar design that brings this national icon to life for a new generation of visitors.

U.S. Green Building Council LEED Platinum HeadquartersTour Leader: Ken Wilson, envisions

It’s a tall order to design the national head-quartersfortheagencyresponsibleforset-ting the standards for sustainable building. Ken Wilson and his team took on the chal-lenge and created the LEED-Platinum USGBC office in the Foggy Bottom neighborhood of D.C. As both office and “learning lab,” this space sets standards and educates. Envision’s sophisticated and advanced green building design and technology show visitors and em-ployees alike how green building is better for occupants, communities, and our planet.

D.C. Urban RedevelopmentTour Leader: Joe Englert

Where can you find sword-swallowing, min-iature golf, a museum of oddities, sustainable seafood, and a rock-and-roll hotel on one city block? Definitely not D.C., right? Think again! Take a walk on the wild side with Joe Englert, D.C.’s own “Nightlife Entrepreneur.” See how Joe has been the creative change agent in the historic Atlas District. This walking tour includes eight distinct properties on the H Street corridor. And what would a creative crawl be without a drink over Q&A? This tour is sure to tap your inner dive designer.

Washington D.C. Metro SystemTour Leaders: Massimo Vignelli, vignelli associates; Michael McBride, wmata

How can you touch the lives of hundreds of millions of people a year through art and design? Michael McBride is the manager of Metro’s Art in Transit program. He’ll pro-vide an overview of the 30-year-old transit system—from the brutalist caverns designed by the office of Harry Weese, to Massimo Vignelli’s concepts for the wayfinding kiosks and pylons, to the Metro of today. How have management, users, popularity, and budget impacted the design and what is the future of art, design, and signage in the Metro? Hear the vision for art in public transportation and how it can inspire a sense of ownership in the people who use it every day.

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Night at the Newseum!

6 : 0 0 – 10 : 3 0 p m

Ticketed event, advance registration necessaryAll Workshops on Wheels participants will be dropped off at The Newseum.

Partially sponsored by Electrosonic and SignalexPennSylvAnIAAve.&6tHStreet

Buses returning to the Gaylord will leave promptly at 10:30 pm.

The last stop of your day will be the Newseum, Washington D.C.’s most interactive museum, where you’ll have a chance to meet the multi-disciplinary team that brought this project to life.

Then join our closing party at the museum, D.C.’s most sought-after venue.

Speakers/Tour Leaders: Joe Cortina, cor tina Produc tions; Jack Hurley and Darryl Baggley, Kubik; Chris Micelli, ralph appelbaum associates; Bryan Schultz, the newseum

saturday, june 5


NOTES

SEGD 2010 Annual Conference + EXPO

Documents

Transcript of SEGD 2010 Annual Conference + EXPO