SEEK Campaign Presentation
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Transcript of SEEK Campaign Presentation
The “always looking” campaign.Created by Bec Matlioski, Selby Staynor, Kate Gillam & Ella Shepley
SEEK
ZULUadvertising co.
Problem
People are not being proactive in their career searches They only consider creating a Seek profile when
they are in the process of looking for a job
People do not understand the full benefits of a profileA Seek profile does much more than just hold
your CV online, it actually helps people find you
Aim
Raise awareness of the Seek Profiles function.
Drive Profile acquisition.
Target Audience
Mass Target Audience25 – 45 Year OldsMale & FemalesActive Jobseekers Those monitoring their opportunities
Insights
ConsumersMuch of the target audience wait until they’re ready to change jobs to start looking for opportunities, missing
many chances in the meantime.
A Seek Profile is constantly searching for career opportunities that suit you, even when you’re not, which
is a unique feature in this category.Brand/Category
Solution
“take the looking out of looking for a job”Your SEEK profile is always looking for you:
Solution
Your SEEK profile is always looking for you:
Case Study Video
TVC
Metrolites
Social Media + Digital
Social Media + Digital Continued
Further Ideas
Extended TVCsAlternative TVCs/Posters
Interactive online media and competition
Further IdeasZULU
advertising co.
thank you