SeedIT/First Time Buyer Promotion

Cisco Systems Asia Pacific & JapanPeriod: 2H FY15

Questions? Email: seedit@cisco.com

© 2013 Cisco and/or its affiliates. All rights reserved.

Goal: Drive first-time customer purchase of new Cisco platforms -new logo wins

� SeedIT/First Time Buyer Promotion is designed to drive first-time Customer purchase of new strategic Cisco platforms like the Nexus 9300/9500, UCS Mini & MDS 9148S.

� This CCW deal registration promotion offers Cisco channel partners an exclusive, one-time discount on eligible bundles, for resale only.

� Limited to purchase of quantity (1) unit of an eligible bundle/SKU per customer, within each eligible Cisco product family

� Customer has not previously purchased products from the same eligible Cisco Product Families - Nexus 9300, Nexus 9500, UCS Mini & MDS 9148S

� Customer / Account definition is the same as New Account Breakaway (Logo/Brand, overall customer)

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• Partner must be, at minimum, Select Certified to access SeedIT/First Time Buyer• Partners must have any required product specializations

Partner Requirements

Account/DealEligibility

To qualify as an eligible customer/account, Cisco AM and Channel Ops team must confirm that:

• Customer has not previously purchased products from the same eligible Cisco Product Family • Deal must be registered and fully approved in CCW • BoM only includes Quantity (1) of any given eligible bundle/SKU, per eligible Product Family• Deal is either Partner-hunted or Teamed• Deal does not conflict with currently registered opportunities (including OIP, TIP, PSPP, SIP, NAB)• Customer /Account definition same as New Account Breakaway (Logo level, overall Brand, overall Customer)

Partner Incentive

• Promotional discounts (up to 70% APAC GPL , 75.3% APL) on eligible Nexus 9300/9500, UCS Mini & MDS 9148S bundles/SKUs

• Highest program discounts on these product families for resale

Promotion Period

Deal Registration Period: 2HFY15Bookings Period: 6 months after registration, or Jan 24, 2016 (whichever comes first)

Promotion Goal

Drive first-time Customer purchase of new strategic platforms like the Nexus 9000, UCS Mini, MDS 9148S• Offers channel partners an exclusive one-time discount on eligible bundles, limited to quantity (1) per customer• Partner deal registration and protection, on Teamed (or) Partner-hunted opportunities

SeedIT/First Time Buyer PromotionAt-A-Glance (2H FY15 for APJ)

© 2013 Cisco and/or its affiliates. All rights reserved.

Product Family Eligible Bundle/SKU High-Level Bundle Contents GPL $US*

*ACI ACI-C9336-B3-EAL(2) N9336PQ, (2) N9396PX,

(1) APIC Cluster, (2) ACI SW, and (4) QSFP AOC $115,000

ACI ACI-C9336-BL-EAL(1) N9336PQ, (1) N9396PX,

(1) APIC, (2) ACI SW, and (2) QSFP AOC $95,000

*Nexus 9300 N9K-C9372PX-B18Q (2) N9372PX and (8) QSFP 40G BiDi $45,000

Nexus 9300 N9K-C9372TX-B18Q (2) N9372TX and (8) QSFP 40G BiDi $45,000

Nexus 9300 N9K-C9396TX-B18Q (2) N9396TX-B1 and (8) QSFP 40G BiDi $45,000

Nexus 9300 N9K-C9396PX-B18Q (2) N9396PX and (8) QSFP BiDi $50,000

Nexus 9300 N9K-C93128TX-B18Q (2) N93128TX and (8) QSFP BiDi $50,000

*Nexus 9500 N9K-C9508-B18Q(1) N9508-B1, (2) X9564TX line cards and

(8) QSFP BiDi$100,000

Nexus 9500 N9K-C95C93-B18Q(2) N9508-B2, (2) X9636PQ line cards and

(2) N9396PX and (8) QSFP BiDi$250,000

The Eligible Products and Discounts available are published at: http://www.cisco.com/go/seedit

Customer is limited to quantity (1) from any given family listed above.

© 2013 Cisco and/or its affiliates. All rights reserved.

Product Family

Eligible Bundle/SKU High-Level Bundle Contents GPL $US*

*UCS UCS-MINI-SEED-5108 (2) UCS-FI-6324 and (1) 5108 Chassis $20,000

*MDS 9148S DS-C9148S-D12PSK9 (1) MDS 9148S 16G and 16G SW SFP $10,680

MDS 9148SDS-C9148S-D12P8K9

(1) MDS 9148S 16G and 8G SW SFP $8,820

The Eligible Products and Discounts available are published at: http://www.cisco.com/go/seedit

Customer is limited to quantity (1) from any given family listed above.

© 2013 Cisco and/or its affiliates. All rights reserved.

ACI-C9336-B3-EAL

SPINES : (2) N9K-C9336PQ (36p 40G QSFP)LEAFS : (2) N9K-C9396PX (48p 1/10G SFP+)OPTICS : (4) QSFP AOC (Optional upgrade to BiDi)APIC : (1) APIC-CLUSTER-M1 (<1000 Leaf Ports)ACI S/W LIC : (2) ACI-N9K-48X= (96 Leaf Ports)

ACI-C9336-BL-EAL

SPINES : (1) N9K-C9336PQ (36p 40G QSFP)LEAFS : (2) N9K-C9396PX (48p 1/10G SFP+)OPTICS : (2) QSFP AOC (Optional upgrade to BiDi)APIC : (1) APIC-M1 (<1000 Leaf Ports)ACI S/W LIC : (2) ACI-N9K-48X= (96 Leaf Ports)

Low Entry-Point ACI Bundles for APJ / GC regionsAccelerate ACI adoption in APJC by seeding lab / production-ready bundles

Note: Discount is determined as the difference between purchasing the products as a bundle vs. a-la-carte

FIXED SPINE

BUNDLES

� Attractive Lab Bundle to seed customers to test ACI in labs

� Not suited for production network – no spine and APIC redundancy

� Can be upgraded for production env. with a purchase of 2nd spine switch & 2 APIC controllers

� Attractive Production Bundle to seed customers to start small ACI deployments

� Optional upgrade to BiDi optics instead of QSFP+ AOC cables

LAB ProductionList Price $95,000 34% Discount

List Price $150,000 27% Discount

Discount Rule: Due to significant built-in bundle discount the additional sales discount should be <70% offVolume Rule: Starter kits are NOT for large scale designs but for POC/ lab and test deployments. <=2 of the same kitAS Support for ACI Starter Kits :• ASF-DCV1-G-ACI-SKB : Cisco DC Deployment Service for ACI Bundle, List Price : $9,848• ASF-DCV1-G-ACI-BUN : Cisco DC Deployment Service for ACI Starter Kit (More involved 7-8 day service) , List Price : $39,310

© 2013 Cisco and/or its affiliates. All rights reserved.

India, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore,

Thailand, Vietnam

PP-Seed107572-140726 BR-Seed-160730-20523

Australia PP-Seed108135-140726 BR-Seed-160730-32287

JapanPP-Seed109760-150131 (USD)

PP-Seed114719-150725 (YEN)

BR-SEED-160730-42167 (USD)

BR-SEED-160730-42151 (YEN)

© 2013 Cisco and/or its affiliates. All rights reserved.

Criteria SeedIT/First Time Buyer New Account Breakaway

Purchase Quantity LimitSeedIT is limited to purchase of quantity (1) unit of an eligible bundle/SKU per customer, within each eligible Cisco product family

NAB has no quantity or deal size limits

Eligible SKUs SeedIT applies strictly to a small number of target bundles/SKUs

NAB has no SKU limits

Partner-Hunted Requirement

SeedIT is available for opportunities that are teamed (Cisco + Partner) or Partner-Hunted.

NAB is strictly limited to partner-hunted deals and no previous Cisco sales engagement (per SFDC)

Customer Eligibility based on previous purchase

SeedIT customer eligibility is restricted based purely on the previous bookings or purchase of a specific Cisco product family, e.g.Nexus 9300 vs. Nexus 9500, etc.

NAB customer eligibility is restricted based on any previous bookings or purchase within an overall Cisco product category, i.e. overall Nexus, overall UCS, etc.

© 2013 Cisco and/or its affiliates. All rights reserved.

www.cisco.com/go/ccw

© 2013 Cisco and/or its affiliates. All rights reserved.

© 2013 Cisco and/or its affiliates. All rights reserved.

Both the Partner and Cisco AM are required to review the main program rules and click-to-accept

© 2013 Cisco and/or its affiliates. All rights reserved.

� Quantity must be limited to (1) per eligible Product Family bundle� Optional services (SMARTnet) can be added into BoM

© 2013 Cisco and/or its affiliates. All rights reserved.