People love stories

They love all kinds of stories simply toldThey can take 90 minutes to play

Years to write & months to read

Minutes to sing

They can seem simple, but still be complex

We’re just suckers for good narratives with great returns

Great storytellers need to be great listeners

They know their audience cold

They have walked in their shoes

Lived in their homes

Slept in their beds

In fact, sometimes, they know their audience better than the audience know themselves

Making them capable of magic

You should be able to tell your story to a class of 7 year olds

Pick a field big enough for a never ending story

But remember, stories are not just about communications

Stories live in your product

They live in how you run and analyze your business

Good communications just make sure that

things look good and sound their best