Secutech 2012 Post-show Report · 1 Secutech 2012 Post-show Report Key Facts 532 exhibitors from 27...
Transcript of Secutech 2012 Post-show Report · 1 Secutech 2012 Post-show Report Key Facts 532 exhibitors from 27...
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Secutech 2012
Post-show Report Key Facts
532 exhibitors from 27 countries
25,510 visitors from 97 regions
32 seminars/ 144 sessions
7.27 % increase in visitors
52% of visiting companies are newcomers
18.3% increase in seminars attendees
www.secutech.com
Grand sponsors:
Secutech is …
• A platform of global manufacturers
Positioned as the leading show of global
security manufacturers, Secutech links the
security channels and provide manufacturers
a business platform instating of a selling
platform.
Finished products / devices
Secutech
Manufacturing
CompoSec
Planning / R&D Key components / Product design solutions
Sales / Distribution Integrated systems / solutions
Complete security channels
Diverse product lines
Manufacturers from worldwide
• Up to 83% of exhibitors are original manufacturers from all over the world
• 33% of exhibitors are from the countries outside of Taiwan
• Unique manufacturers with specified technology exhibit at this exclusive platform
(eg. Axxon from Russia, Digitfort from Brazil, Smartmatic from Philippine, FLIR from Canada, etc . )
• Most of international visitors come for long-term partnership
(53%look for OEM/ODM partners; 43%look for distribution or agent dealership)
• World’s only event of key components of electronic security devices -- Composec
Secutech is ….
• Where world’s security professionals meet in Asia
61% of international visitors are from pan-Asia.
Top distributors/ system integrators from key and
emerging Asian markets such as China and India visit
Secutech every year
The only show in pan Asia region brings the latest
technology and professional know-how to channel players
1. Japan
2. China/ Hong Kong
3. Malaysia
4. Singapore
5. USA
6. Philippines
7. Indonesia
8. Thailand
9. India
10. Russia
Top 10 visitors countries outside of Taiwan
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Overall Figures
Exhibitor
Company 532
Country 27
National Pavilion
USA, Korea and China
Scale Gross: 35,873 sqm . Net: 14,064 sqm
Conference
Seminar Sessions 143
Theme 32
Attendance 13,866
Visitor
Amount 25,510 visitors from 97 countries
(Domestic: 22,806 visitors; Int’l: 2,704 visitors)
Top 10 visitors countries outside of Taiwan
Japan, China/Hong Kong, Malaysia, Singapore, USA, Philippines, Indonesia,
Thailand, India and Russia
Growth 7.27 % (compared to 2011)
Secutech is an annual show, since 1998, organized by Messe
Frankfurt New Era Business Media Ltd. The company is also the
publisher of A&S Magazine, since 1991.
Development of Secutech in Late 5 Years
Exhibitor Profile
78%
9%
8%
5%
Exhibition Nature
Security
Key Components
Fire & Safety
Info Security
67%
33%
Exhibitor Breakdown
Taiwanese Exhibitors
Int'l Exhibitors
Exhibitor Profile
60
46
26
15
14
14
12
10
8
5
4
4
4
3
0% 10% 20% 30% 40% 50% 60% 70%
Network Surveillance
Analogue Surveillance
Access Control
Transmission
Intrusion Alarm
Home Automation
Management Platform
Intelligent Buildings
Others
Police Equipment
Intercom
Guard Service
Media & Associations
Personal Protection
Exhibited Product Analysis
83
47
28
16
14
13
10
9
7
0% 20% 40% 60% 80% 100%
Manufacturer
Exporter
System Integrator
Wholesaler
Importer/ Agnet
Research & Development
Consulting Service
Others
Installer
Business Nature of Exhibitors
Exhibitor Feedback
“This is the most important show in the world. It is also the biggest security show in Southeast Asia and as Axxon is developing in this region, the show is our first priority.” Mr Murat Altuev, President of Axxon, a Russian video surveillance and security solutions brand
Russian Exhibitor
“The quality of buyers at Secutech is very good which is incomparable with other shows. The buyers are serious buyers who know the products well . We can find many quality buyers here. And we assure organizers’ capability in expo planning.” Ms. Ling Wu, Vice President of Shenzhen Sunell Technology Corporation
China Exhibitor
“Our booth attracted many visitors. We targeted to sell our car security products to European buyers and we met a lot of them during the show.” Mr Doora Lee, the company’s Manager for Export, Sales Huvitech Co Ltd, a Korean vehicle security products supplier.
Korean Exhibitor
Visitor Profile
Security Channels
42% End-users 58%
Businesss Nature
48
36
34
26
22
18
9
8
3
0% 10% 20% 30% 40% 50% 60%
System Integrator
Manufacturer
Distributor
Consulting Service
Importer/ Agent
Installer
Exporter
Others
Overseas Branch
Breakdown of Visitor from Security Channels
Profile of 25,510 Visitors
International Visitor by Geography
Asia 61% Europe
14%
North America 7%
Middle East 6%
Africa 5%
Oceania 4%
Latin America 3%
Profile of 2,704 International Visitors
• From 97 Countries
• 6% growth
African visitors increase to 5% from 2% at Secutech 2011.
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Compared to 2011,
1. By people, Secutech 2012 grows 6% of its international visitors.
2. By company, Secutech 2012 grows 20% of its international visiting
companies.
Record of International Visitors
by person
by company
54
29
26
24
19
15
10
5
4
0% 10% 20% 30% 40% 50% 60%
Importer/ Agent
System Integrator
Manufacturer (inclu. OEM/ODM seekers)
Wholesaler/ Distributor
Consulting Service
Installer
Exporter
Overseas Branch
Others
Business Nature
International Visitor by Business Nature
International Visitor Profile
58
51
43
36
16
2
0% 10% 20% 30% 40% 50% 60% 70%
Look for agent of distribution
Product purchase
Look for partnters
Latest technology sourcing
Attend seminar
Others
Aim of Visit
Final decision
57%
Recommend/
Evaluate 25%
Initial Selections
11%
None 7%
Purchasing Power
Management/ Owner
34%
Purchase 23%
Sales 13%
Marketing 12%
Research and Development
10%
Design 6%
Others 2%
Job Position
54%
24%
10%
7%
5%
Management Level
High-level manager
Senior Manager
Other Management
Senior technician
General staff
International Visitor Profile
74
62
49
42
41
34
34
32
30
26
21
17
14
IP / HD Surveillance
Analogue Surveillance
Software/ Management Platform
Transmission
Vehicle Security
Access Control / Biometrics / RFID
Home Automation
Intercom
Intrusion Alarm
Police Equipment
Guard Service
Intelligent Buildings
Personal Protection
0% 10% 20% 30% 40% 50% 60% 70% 80%
Product of Interest
International Visitor Profile
17
856 visiting companies are new
buyers for Secutech exhibitors.
Among 1660 international visiting companies, 52% never visited or visited Secutech three years ago or above.
856 companies
804 companies
They all visited Secutech 2012! Europe
PRO ALARM D.O.O. ADRIA
AASSET SECURITY FRANCE
HEITEL DIGITAL VIDEO GMBH GERMANY
COMELIT GROUP S.P.A. ITALY
MEDIA-TECH POLSKA SP. Z O.O. POLAND
GENERAL SECURITY ROMANIA
BYTERG CCTV SYSTEMS RUSSIA
Loke AB SWEDEN
BIGES TURKEY
North/ Latin America
Selnet S.A. ARGENTINA
INTELBRAS S/A BRAZIL
Seguritec S.R.L. DOMINICAN REPUBLIC
Seguricentro S.A. PERU
Vicon Industries Inc. UNITED STATES
CDM Venezuela, C.A. VENEZUELA
Asia
Kumahira Co.,Ltd JAPAN
HOCHIKI CORPORATION JAPAN
Y. Matrix co., Ltd. THAILAND
INDIGO DISTRIBUTION CO., LTD. THAILAND
Certis CISCO Security Technology Pte Ltd SINGAPORE
CHUBB SINGAPORE PTE LTD SINGAPORE
Gamma Solution Sdn Bhd MALAYSIA
SENSORLINK SDN BHD MALAYSIA
ADIT SECURITY SYSTEM PVT LTD INDIA
TURBO CONSULTANCY SERVICES PVT. LTD. INDIA
VAN XUAN COMMERCIAL JSC VITENAM
NHAT NAM CO., LTD. VITENAM
SURYANIAGA LOKALESTARI, PT INDONESIA
PT. Swadaya Raharjatama Selaras INDONESIA
PT. TRANSINDO INFOTEK INDONESIA
PT. SENSORLINK YUMITARO INDONESIA INDONESIA
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8 Buyer Delegations at Secutech 2012
Region Delegate Organizer
India 16 A&S India
China 86
(5 groups) A&S China
Singapore 15 SSAS
Vietnam 11 Secutech Vietnam
Region Delegate Organizer
Thailand 7 Secutech Thailand
Japan 6 A&S Japan
Southeast Europe
4 A&S Adria
Venezuela 2 SEGUR-Show
Organizer
“I find it convenient to source at Secutech with integrated suppliers offering good after sales support. Whether you look for quality manufacturers or cost competitive products, it’s all here under one roof.”
Mr V. C. S. Asaikani, a representative for Modern Appliances (14th time visitor)
International Visitor Feedback
“Secutech is an interesting show. I see many new technologies here and I have already found potential suppliers. This is the only show I visit because it is the most comprehensive, and is getting bigger and bigger every year. Secutech Award event also helped me a lot to identify and source quality products.”
Mr Sergio O. Jamila III, President for Philippines company Jamila & Company Security Services (3rd time visitor)
“I was looking for Asian business partners. My visit to the show meets my purpose. I met many Asian industry semiconductor suppliers for cameras and found quality potential partners.” Dr Paul M. Russo, Chairman and CEO for Geo Semiconductor (1st time visitor )
Fringe Program:
Events of Secutech feature 3-wise:
Technology-wise (Composec): offer design
solutions /concepts for R&D
Product-wise (Secutech Award): help buyers learn product features, differentiate products and buy right.
Application-wise (GDSF): provide a platform for industrials to explore applications and market trends.
Composec
Conference
• 18 and 19, April, 2012
• 4 tracks of 14 speaking sessions
• Content Scope: 3D video analytics,
FPGAs, SoC, 960H decoder, HDDs
and cloud computing
• 1078 attendance in total
Global Digital Surveillance Forum
• 18 and 19, April, 2012
• 3 tracks of 12 speaking sessions
• Content Scope: IP and non-IP surveillance,
video management, software and storage
• 1343 attendance in total
Secutech Excellence Award
• World’s only event of its kind!
• The second year
• Award Category: - IP Megapixel, HD-SDI and 960H camera - DVR/NVR for HD surveillance
• 53 entries from 33 elite manufacturers participated
• 261 international visitors and a judge panel vote for the best performance ones
Gold VIP Talks Security 50
Promotion Activities
EDM/Twitter/FB Print Promotion
USD 500K + Global Marketing Dollars spent!
Booth barter exposure
Direct Mail Invitations
Internet Promotion
Print Promotion
Promoted over 20 security shows (eg. ISC West, IFSEC, CPES, EXPOSEC, etc)
3 waves, 3000 copies to A&S Database readers & Secutech visitors
• 50+ EDM –blast • Facebook/Twitter promotion • online AD exposure (e-banner at security-related media and expos)
• A&S Magazines Seires • Other Security Magazines (eg. GIT Security, Xtremsecure, Security Focus, Security Buyer, SDM, Groteck, Seguridad, etc. )
Media Coverage
Total: Media Partners
(30 Publication Media; 18 Online Media; 3 Event Media)
50+
Official Media Media Partners
Pre-/Post show Press & AD exposure in worldwide professional magazines
April 24-26 , 2013 Taipei Nangang Exhibition Center, Taiwan www.secutech.com
Concurrent Shows: