Securing all things “i” The Emerging Market for Apple Security Products

Securing all things “i” The Emerging Market for Apple Security

Products

Martha VazquezResearch Analyst, Network Security

Frost & Sullivan 2010

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Focus Points

• Overview of Endpoint Security Market• The Emerging Market For Apple Security Products• Market Trends• Available Solutions• Conclusions

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Overview of the Endpoint Security Market

• In 2010, endpoint security remains the foundation of protection for consumers and enterprises.

• The increasing popularity of social networks such as Facebook and Twitter have contributed to the increasing number of threats entering corporate and home networks.

• Due to the increasingly mobile workforce, endpoints have become an attractive target for attackers.

• The introduction of lifestyle devices like the iPhone and iPad from

Apple has increased the interest of users to purchase Apple products

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The PC VS Mac Endpoint Market

Firewall, Full Disk

Encryption,HIPS,

Content Filtering

Anti- Malware,

Anti-Spam, Anti-Spyware

Typical PC Endpoint Security Product

Device/ Application,

Data Parental and Port Control

Management & Reporting Capabilities

Source: Frost & Sullivan

Typical Mac OS Endpoint Security Product

Anti- Virus, Anti- Phishing

•Limited functionality is found in most Mac products due to its internal security and lack of malware attacks to the Mac•Some vendors will offer dual protection for Mac users who run Windows hence offering protection for both operating systems•Although Safari offers safe Internet browsing, some products will include advanced URL filtering as an extra layer of protection.

Firewall/ Application

Control/ Data Protection/

Parental Controls

Management & Reporting Capabilities

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The Emerging Market For Apple Security Products

• Apple products have a history of being relatively safe, free from viruses or any malicious programs.

• Since 2007, the Mac overall global market share has been

growing from about 3% in 2007 to over 5% in 2009

• Since 2006, malware focused on Apple operating systems has been found in the wild.

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1982 1990 2004 20101982 1990 2004 2010

The Mac OS Threat Landscape

Mac OS Endpoint Security Products Market: History of Mac Viruses (World), 1980-2010

Elk Cloner Virus was created to Infect the boot sector of Apple II Computers.

HyperCard virus was created and could run on Mac OS9

First Word macro virus, Concept is shipped by Microsoft infecting Macs and PCs.

nVIR virus infected Macs. The virus mainly spread through floppy disks

MDEF Virus (Garfield) virus was created, infecting Mac application and system files.

Laroux, an Excel file is launched, affecting Excel 98

Sevendust (666)infected Mac Applications

Leap-A, the first Virus for Mac OS X and could spread via iChat

Renepo script worm disabled Mac Security

Inquitana

Amphimix

Financial MalwareFound by Sophos forthe Mac

OSX/ Hovdy- A Trojan Horse

Troj/RKOSX-A

Phishing attacks and other trojans continue to be found

MacSweeper is created and known as scareware

BadBunny Worm


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The Apple Threat Landscape

Main concerns: • Data Control• Privacy Control• Entrance into the Enterprise – Management of Apple Devices

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What is driving the need for Apple Product Security?

• Increase in complex attacks and threats due to advanced cybercrime techniques create the need for users to protect against malware and attacks

• The increase in adoption of the iPhone and iPad• Compliance Requirements for Businesses

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Challenges for the Growth of the Market

• Apple marketing still implies that their products are safer than Windows, thus influencing buyers

• Apple users lack education around the various threats to their products

• Apple products are not included in the traditional security operations for most enterprises, leaving them vulnerable

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Market Trends

• Entrance of “I” devices and Macs into the enterprise market

• Management of all type of nodes including Mobile Devices

• Freeware

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Vendors in the Market

Mac OS Anti- Virus Security Vendors

Mac OS Endpoint Security Products Market: List of Companies (World), 2009

Symantec Symantec.com

McAfee Mcafee.com

Intego Intego.com

Kaspersky Lab Kaspersky.com

ESET Eset.com

Trend Micro Trendmicro.com

Sophos Sophos.com

BitDefender Bitdefender.com

AVG AVG.com

avast! Avast.com

Clam Xav Clamxav.com

PC Tools PCtools.com

Dr. Web AV Drweb.com


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Vendors in the Market

iOS Application Security Vendors

iOS Endpoint Security Products Market: List of Companies (World), 2009

Symantec Symantec.com

McAfee Mcafee.com

Trend Micro Trendmicro.com

Sophos Sophos.com

Mobile Application Development Partners, LLC mobileactivedefense.com

Spam Arrest, LLC Spamarrest.com

Apple www.apple.com

Agile Web Solutions Agilewebsolutions.com

SplashData Splashdata.com

Selznick Scientific Software, LLC Selznick.com

Cisco Cisco.com

InternetSafety.com Internetsafety.com

Clownware Clownware.com


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ApplicationCompany ApplicationCompany

Web and Email Filtering Web and Email Filtering

Password Management/ EncryptionPassword Management/ Encryption

Security UpdatesSecurity Updates

Trend Micro

Mobile Active Defense

Spam Arrest, LLC

Smart Surfing for the iPhone

Spam Arrest

MobileMe

Agile Web Solutions

SplashID

Selznick Scientific Software, LLC

Apple

1Password

SplashData

Password Wallet

Mobile Application Development Partners, LLC

Cisco SIO ToGoCisco

Sophos Security Threat Monitor

McAfee McAfee Family Protection for the iPhone, iPod touch

iOS Endpoint Security Products Market: List of Companies and Application Name, (World), 2009

Various Security Applications for the iOS


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Conclusions

Key Conclusins for the Apple

endpoint security market

Vendors will enhance their Mac products to include more advanced security features such as parental controls, web filtering and data encryption.

Vendors will enhance their Mac products to include more advanced security features such as parental controls, web filtering and data encryption.

As Mac malware and other threats increase, the Mac OS will eventually offer patches

and updates to users

As Mac malware and other threats increase, the Mac OS will eventually offer patches

and updates to users

The adoption of Mac products is shifting into the SMB and

Enterprise market causing the increase of demand for Mac

AV products

The adoption of Mac products is shifting into the SMB and

Enterprise market causing the increase of demand for Mac

AV products

In the cloud services or hybrid services will be of importance in the Mac endpoint security

market

In the cloud services or hybrid services will be of importance in the Mac endpoint security

market

Apple is expected to enhance its operating system to include

stronger intrinsic security features

Apple is expected to enhance its operating system to include

stronger intrinsic security featuresThe introduction of the iOS into

the enterprise will increase the demand for better

management and security tools

The introduction of the iOS into the enterprise will increase the

demand for better management and security

tools


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Recommendations

From the Consumer Perspective • Adding additional anti- virus software is highly suggested as both the threat and malware

targeting Apple products grows.• Consumers should be careful about downloading questionable applications• Consumer should never give personal information out such as SS#, bank account

numbers or passcodes to unidentified person through email or if your bank is requesting the information, call your bank to verify this.

• For iPhones users, its best not to jailbreak the phone. There is really no point in gaining more applications- If you really want more applications the then move to an android phone and a different provider

From a Business Perspective• Look beyond Macs gaining malware, view them more as carriers or vectors that can

spread malware to other PCs. Adding anti- virus to these Macs is the best bet• Look for a vendors that can help manage these devices easily • For iPhone and iPad users, use management tools that can use device or application

control• Don’t let the user have too much freedom in adding applications and it would be best not

to allow any jailbreaking phones onto your network

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Next Steps

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For Additional Information

Jake WengroffCorporate Communications(210) [email protected]

Craig HaysSales Manager(210) [email protected]

Robert AyoubIndustry ManagerNetwork Security(210) [email protected]

Securing all things “i” The Emerging Market for Apple Security Products

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