Secure franchise presentation
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Water Security Corporation (WSC)
1455 Kleppe LaneSparks , NV 89431www.watseco.com
Water Security Corporation (WSC)(Principal Company in USA)
Based in USA. Developed, tested and sold a proprietary technology to US Space Agency NASA for purifying and de-sanitizing water for astronauts on their mission to moon and outer space.
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Water Security Co. Pvt. Ltd.(WSCP)
403,4th Floor,CAESARS’ Tower, Plot ST-10,
Shahrah-e-Faisal, Karachi,PAKISTAN
Water Security®
Water Security Co. Pvt. Ltd.(WSCP)(License Manufacturers in Pakistan)
Sole agent/distributor/manufacturer outside USA for water purifying system that is used and approved for NASA astronauts for upper space use.Purpose is poverty alleviation through water dispensation franchise business.
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Company Vision
¢ Provide Water Vending Machine with� Computerized water dispensation and
monetary record keeping� Payment by coin or Easy Money or pre-
paid USB system� 12 liter/minute or 3,000 L/day capacity� Takes a space of only 5ft x 5ft with a
height of 12 ftheight of 12 ft
¢ Completely insured for vandalism, robbery & pilferage(camera recording)
¢ Desire to Open 20,000+ vending stations in Pakistan by 2015
¢ Special Focus on Bacteria & Virus Free Drinking Water
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Company Objectives¢ Develop a strong and robust franchisee based
system for vending water system ¢ Know what is in your Drinking Water¢ Create awareness campaign / education session
through out Pakistan¢ Develop and practice a “Fair Priced Drinking ¢ Develop and practice a “Fair Priced Drinking
Water” Scheme¢ Act as resource for supply drinking water in local
community and vicinity.
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Water Security Co. Pvt. Ltd.FRINCHISOR
Ex-Prime Minister of PakistanH,E, Syed Yousuf Raza Gillani presenting the momento of the Brand of the year Award 2010
ToSyed Khurshed Akbar Shah - CEO of WSCP
Syed Khurshed Shah Meeting with Former
President of Pakistan H.E. Gen Perveez Musharaf
at President House Islamabad
Ex-Prime Minister of PakistanH,E, Syed Yousuf Raza Gillani presenting the momento of the Brand of the year Award 2010
ToDr. Mufaddal Mirza – CKC of WSCP & RESI
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Briefing Retired Gen . Pervez MusharafThe Ex- President of Pakistan
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The Problem and its SolutionProblem:• Bacteria infested tap water• Not very safe bottled water available.• Tap water has to be boiled to make it “Safe” but only for temporary period. Cost and labor involved in boiling
Solution:
Water Security®
Solution:• Should be Simple• Should be Safe• Available at the door step• Reliable• Disinfection assurance• Must be cost effective within reach of general public
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Purification Stages and Process¢ Impurities in water and processes for removal
� Suspended solids¢ Can be removed by 50 to 10 micron filters
� Chemical impurities¢ Not contagious or fatal but effects the person who consumes them¢ Toxic chemicals dependencies, arsenic, lead, etc.¢ Smell and odor removed by carbon filtration
� Biological impurities� Biological impurities¢ Bacteria can be removed by ultra violet radiation.
¢ Advantages: Cheap in short term with UV light.¢ Disadvantages: The UV tube has a life of 8,000 hours use and
that reduces over time and needs replacement. ¢ Viruses, parasites and cysts
¢ They are contagious as well as fatal. Causes influenza, typhoid, hepatitis, etc.
¢ Can not be removed by UV light system¢ Can be removed by WSCP introduced (Microbial Check Valve) MCV system
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The Big Advantage of MCV Technology
MCV® (Microbial Check Valve)
Iodinated resin developed for, and used on, all space shuttle flights to assure water safety.
IodosorbIodosorbIodosorbIodosorb® ® ® ®
MCV on every shuttle
IodosorbIodosorbIodosorbIodosorb® ® ® ® The only iodine scavenging resin to remove all
forms of iodine.
UnibedUnibedUnibedUnibed® ® ® ® The combination of Iodosorb® and other elements to remove nitrates and heavy
metals.
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Ultra-Filtration Membrane
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Our Solution• Why Iodine in MCV® for disinfection?
– Overcomes issues with other Halogens• Chlorine and Bromine can produce carcinogens that are difficult to remove
• Chlorine and Bromine are hazardous materials to transport and store.
• WSC’s patented Iodosorb® removes excess Iodine
Water Security®
• WSC’s patented Iodosorb® removes excess Iodine to non-detectable levels in product water
• Chemical Disinfection– Allows for a residual concentration in product water to prevent re-growth, as opposed to mechanical filtration and Irradiation (UV).
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GA
C
9 sec
75 sec
RemovesToxic Materials
KillsBacteriaVirus
RemovesSediments
How it Functions
Sed
imen
t Filt
er
Water Security®
GA
CIo
doso
rbM
CV
Cyst
RemovesIodine100%
Corrects Taste &Order
KDF
Kill & BlockPathogens
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¢ Cholera¢ Typhoid¢ Bacillary Dysentery¢ Infectious Hepatitis
Giardias
Diseases Transmitted by Water
¢ GiardiasAll bacteria, viruses and cysts are killed preventing above
mentioned diseases.
¢ WHO, “World Health Report 2002”
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Our Certified Technology
¢ The cartridge for uses of MCV® Iodinated resin and Iodosorb® iodine scavenger are developed by Water Iodosorb® iodine scavenger are developed by Water Security Corp.
¢ These are both Space Certified Technologies and used by NASA for water purification on all Space Shuttles.
¢ Recently, Water Security Corp. was inducted into the Space Technology Hall of Fame for their innovative work in water purification.
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Certifications and Independent Testing10/13/2012
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Environmental Protection Agency
• The EPA (USA) is an acknowledged premier authority on water purification– EPA Produced “The Guide Standard Protocol for Testing Microbiological Water
Water Security®
Microbiological Water Purifiers”
– Classes of filters• Halogen’s, UV, Ceramic• No Protocol for UF
• WSC proprietary patented technology passes EPA Protocol
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Laboratory Testing of MCV Resin‘s Effectiveness against Pathogenic Bacteria and Viruses
Umpqua Research LabEPA and State of Oregon certified
Water quality lab Challenge Organisms Percent of organisms killed
Escherichia Coli 99.9999Streptococcus Faecalis 99.9990Staphyloccus Aureus 99.9999Listeria Monocytogenes 99.9999Bacillus Subtilis 99.9999Pseudomonas Aeruginosa 99.9999Pseudomonas Aeruginosa 99.9999Clostridium Perfringens 99.9900Aspergillus Niger 99.99907 Organism mixture 99.9999Poliovirus type 3 99.9900Reovirus type 1 99.9900Adenovirus type 2 99.9900Colliform bactria in sewage 99.9999
EPA Standards
¢ World class solutions – 6 log bacteria kill, 4 log virus kill. 3 log cyst kill - true performance to EPA halogen protocols
¢ With MBT systems, full redundancy
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OUR PRODUCTS
Discovery
SECURE Chill Water Vending Plant
ApolloSurvival Bag
Life Straw
Discovery
Filling Station 302Vending MachineSECURE Water Vending Tower
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99% RO Plants are operated by non-water technologistSupply @Re1/lit water to Bottle Suppliers
Water to Bottle Suppliers incurs an expense of Rs25 per bottleDeliver it at Rs60-130 to the user
Current Bottled Water-Business Practices
Bottle Suppliers the user
As per LHC Decision 99.99% of the water supplied is contaminatedduring refilling
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Franchisee sells 20 liter bottle refill @ Rs.40/-
Delivery expenses @
Rs.5/- per bottle
Franchisee Bottled Water-Business Project
Consumer savesRs. 40-70 per bottle by refilling from the franchisee
@ Rs.40/-
Third Party/Delivery Comp Profit@
Rs.20/-
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The Business Model
� WSCP will install Mini & Large Scale Water Vending Plants at pre-scrutinized franchisee’s site from where Member citizens can buy;
Water at Fair Price @ Rs2 per liter� Each plant will be owned by a Teacher, Student or
Community Family/Business as a Franchisee and as Community Family/Business as a Franchisee and as an independent owner willing to invest a small capital to make sustainable earnings and SECURE their Family Savings.
� The cost of maintenance, operation and principal investment will be covered through a Franchise Agreement between Franchisor and Franchisee
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Structure¢ WSCP will scrutinize the status and verify the
credentials of the Franchisee to understand the working environment and system.
¢ Water Security Company Pakistan will install and maintain the vending plants.
¢ Islamic Financial Organizations may become a ¢ Islamic Financial Organizations may become a business partner by way of Mudarba or Musharka to assist the Franchisee.
¢ WSCP shall operate the network.¢ WSCP shall maintain the vending plants.¢ Computerized, automated, audited and tested system
shall assist the Franchisor and Franchisee to check and assist in maintaining the books & records
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Advertisement Illustration
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Operating & Managing Process¢ Franchisee identifies location and WSCP approves it.¢ Agreement is signed between WSCP and Franchisee.¢ Necessary approvals are obtained from Water Dept.,
Power Authorities and connections obtained.¢ Site prepared and vending machine is installed.
An operator and one cart mover are appointed.¢ An operator and one cart mover are appointed.¢ Vending Plants operated by USB or Coins (Rs. 2 and 5)¢ Daily cash collected by WSCP authorized personal¢ Daily revenue record available on vending machine as
well as on Internet to authorized users and Franchisee
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Chill Water Vending Plant AssetsFollowing assets make a complete Chill Water
Vending Plant (CWVP):
¢ Mini Chill Water Vending Plant¢ SECURE 500 ml Empty water bottles¢ Pressurized water source ¢ Pressurized water source ¢ UPS
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CWVP Projected Financial Details¢ Sales & Delivery Revenue: (All numbers in Pak. Rs.)
� Chill Water Sale Price: 5 per 500 ml � Daily Sales Revenue-DSR (200 500 ml Bottles 1,000/� Monthly Sales Revenue (20 days per month) 20,000/
¢ Facility Operating Expenses:� Administration, maintenance, filter and cartridge changes) PKR 1/- per Liter
(100 x 1) 100/� CVWP Space Rental (10% of DSR) 100/� Operator Reward (10% of DSR) 100/� Utilities @ 10% of DSR 100/� Utilities @ 10% of DSR 100/� Total Daily Expenses 400/� Total Monthly Expenses (400 x 20) 8,000/
¢ Monthly Revenue Distribution:� CWVP Profit (20,000 – 8000) 12,000/� Profit Share of Franchisee (72%) 8,640/� Profit Share of WSCP (28%) 3,360/
¢
¢ RETURN ON INVESTMENT 105%¢ NET PAYBACK PERIOD <13 months
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Community Vending Plant AssetsFollowing assets make a complete Community Point
of Sale (CPOS):
¢ Water Vending Tower¢ Global Standard CPOS Design ¢ Bicycle Cart (Deliver Vehicle)¢ Bicycle Cart (Deliver Vehicle)¢ SECURE empty water bottles¢ Commercial water connection ¢ CCTV camera with recorder¢ UPS
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CPOS Projected Financial Details¢ Sales & Delivery Revenue: (All numbers in Pak. Rs.)
� Water Sale Price: 2 per liter� Delivery charges: Rs5/- per bottle (200 bottles per day) 1,000/� Daily Sales Revenue-DSR (2,500 liters per day (2,500x2) 5,000/� Total Daily Revenue 6,000/� Monthly Sales Revenue 180,000/
¢ Facility Operating Expenses:� Administration, maintenance, filter and cartridge changes) PKR 1/- per Liter
(2500 x 1) 2500/� CPOS Space Rental (7% of DSR) 350/� Operator Reward (7% of DSR) 350/� Operator Reward (7% of DSR) 350/� Delivery man Reward (5% of Sales) 250/� Utilities @ 5% of DSR 250/� Water Charges @ 10% of DSR 500/� Total Daily Expenses 4,200/� Total Monthly Expenses 126,000/
¢ Monthly Revenue Distribution:� CPOS Profit (180,000 – 126,000) 54,000/� Profit Share of Franchisee (72%) 38,880/� Profit Share of Water Security Company (Pvt) Ltd. (28%) 15,120/
¢
¢ RETURN ON INVESTMENT 65%¢ NET PAYBACK PERIOD <2 years
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Features & Benefits¢ Kills and filter Bacteria, Viruses and Cyst,.¢ Give best natural mineral water of the same
specification/taste in all weathers.¢ Provide Drinking water at 10 % cost of the so called
(Branded) mineral water available in the market.¢ Provide employment to local labor¢ Provide employment to local labor¢ Provide handsome profit to franchisee
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Where Our Technology is in Use?
Afghanistan Kenya
Australia Mexico
Barbados New Zealand
Brazil PakistanBrazil Pakistan
Dominican Republic Rwanda
Fiji Thailand
India South Sudan
Iraq South Africa
Malaysia Ukraine
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Some of our SitesSome of our Sites
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Purifying under most stringent conditions
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BALAKOT PAKISTANEarth quake Devastated City
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Bara Khou, Islamabad, Pakistan
Citizens Collecting Water from Filling Station
Capacity 4,000 LPHResin Change after 1 million Liters
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Water Security®
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Water Security®
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Water Security®
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Water Security®
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Village of Kendalla Iraq
Water Security®
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Water Security®
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Site Under Construction KASUR, Pakistan
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Malaysia
All over MalaysiaMalaysia
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SECURE Business PropositionAfter careful review of this Presentation you should be able to evaluate the business
proposition, and whether or not the franchise will help you meet your financial and future goals. You should prepare this for your own internal use or for raising funds
¢ Initial Franchise Fee: Rs 5,000/-
¢ Initial Capital investment: Rs755,000/- or Rs 105,000
¢ Additional Costs if any: None
¢ Continuing Fees: None
¢ When you will break even: Less than 2 years
¢ Franchisee role in the operations: Relax/Assist and Introduce new customers¢ Franchisee role in the operations: Relax/Assist and Introduce new customers
¢ What hours will the business operate: 8.00am to 8.00 pm
¢ Who keeps accounts: On site computer and on Internet
¢ Who operates the System: Franchisor with its appointed staff.
¢ Location: Franchisee has to arrange for the location and franchisor can help/assist in case.
¢ Time Period: Within 30 days from signing the agreement
¢ Marketing and advertising strategies are managed by Franchisor. Franchisee helps in getting customers from his contacts and network in his area of influence.
¢ We help you prepare Business Plan to raise bank finances. Join us!
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Syed Khurshed Akbar ShahTel: 021-279 0838-39, Fax: 021-279 0840Cell: 0300-925 6181, Email: [email protected]
Mufaddal MirzaCell: 0333-2283257Email: [email protected]
How to Contact Us
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Quaid J. SurtiCell: 0315-8244152Email: [email protected]