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H E L L O

We’re a group of young creatives, technologists, digital strategists, and cultural engineers looking to solve

real world problems with innovative technology.

We offer the strategic thinking & ambitions of a large scale agency, but with the focus, passion, and teamwork of a boutique studio.

INTRODUCING ANTARCTIC

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“We strengthen and amplify the work of organizations making efforts in the name of humanity.”Who We’ve Worked With

MODO YOGA NYCcalm mind | fit body | inspired life

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OUR THINKING

OUR THINKING — THE TEAM — WHAT WE DO — OUR WORK

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“The world has a new generation

of consumers that value purpose and

giving back.”- Forbes, 2015

What does it take to bea leading brand?

Today’s consumers care as much about a company’s purpose in the world as they do

about the greatness of its products.

Dove’s “Campaign for Real Beauty”

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Brands that take a stand, ignite conversations.

90% of U.S. consumers say they would switch brands to one associated with a cause.*

60% of millennials prefer to work for a brand

that supports a cause.**

93% of consumers want to know what companies are doing to make the world a

better place.***

* Cone Communications/Ebiquity’s 2015 Global CSR Study** Deloitte ‘The Millennial Survey 2015

*** 2011 Cone/Echo Global CR Study

Purpose drives profit.

Organizations and brands that support

and advocate for their communities thrive.

Antarctic ensures your message is getting out.

Stella Artois’ “Buy a Lady a Drink” campaign in support of Water.org

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THE TEAMOUR THINKING — THE TEAM — WHAT WE DO — OUR WORK

FAMILY PORTRAITINTRODUCING ANTARCTIC?

We are Antarctic

ANTARCTIC & BRAND

SENIOR LEADERSHIPTHE TEAM

Juan CORTES

juan@antarcti.cc

SineMORRIS

sine@antarcti.cc

Michael YUASA

yuasa@antarcti.cc

Technology Director

Juan Cortes is the technology director at Antarctic. He leads the development team to ensure the technical quality of the projects - from architecture design to execution.

Executive Creative Director

As the creative director of Antarctic, Michael develops the vision and oversees execution of all team projects, ensuring that the results are innovative, purpose-driven and focused.

Senior Producer

Sine has worked with creative digital productions all over the world, from Copenhagen to Melbourne, and is dedicated to getting all projects done on time and on budget

We are Antarctic, Senior Leadership!

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WHAT WE DOOUR THINKING — THE TEAM — WHAT WE DO — OUR WORK

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STRATEGIC THOUGHT-PARTNER

Whether a humanitarian focused non-profit or a

globally recognized brand, we develop vision that

resonates.

We listen and strategize, then use a mix of technology and storytelling to create authentic connections between organizations and their

audience.

We work with you to envision your future, seize strategic opportunities and navigate a path to

success.

ANTARCTIC & BRAND

Antarctic sits at the intersection of technology and social advocacy.

Our digital capabilities are flexible. We respond to a consumer that changes just as

fast as technology.

Antarctic has worked with projects and teams of all scales: from showcase sites,

ecommerce stores, and publishing platforms to crowdfunding platforms. To sites that

integrate it all.

We use the tools the project needs: from Wordpress to Ruby on Rails to Node.js.

TECHNOLOGY

ANTARCTIC & BRAND

EXPERIENTIAL

We execute full scale physical activations &

engineer social venturesfor our clients.

We’re constantly inspired by the world around us to create energizing work that brings

people together.

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OUR WORKOUR THINKING — THE TEAM — WHAT WE DO — OUR WORK

About

Antarctic lead the tech development of Make Fun Matter, a storytelling and crowd funding platform to increase awareness and enable advocacy for Ronald McDonald House Charities. Launching Q2 2016.

Shaping its reputation as a leading Cause Brand through a digital, peer-to-peer fundraising platform, which also acts as a vehicle for curating user generated storytelling to create the ultimate form of PR; A community of real people advocating on behalf of the brand.

https://www.rmhccanada.ca

RONALD MCDONALD HOUSE CHARITIES - MAKE FUN MATTER

ANTARCTIC & BRAND

ACT FOR COMPASSION - COMPASSION INTERNATIONALSELECTED PROJECTS

About

Compassion International, the second fastest growing charity in the United States needed a way to reach a younger modern audience. Antarctic engineered a peer-to-peer fundraising platform integrated with a content strategy that allows for direct participation between advocates and the brand. At the heart of the project is an always-on 360 storytelling philosophy worth listening to.

https://www.compassion.com/act/

SELECTED PROJECTS MODO YOGA STUDIOS

MODO YOGA NYC | CALM MIND | FIT BODY | INSPIRED LIFE

109 METROPOLITAN AVENUEBROOKLYN, NY

STAY TUNED FOR OUR GRAND OPENING!

JANUARY 2016

SAME PRACTICE + SAME TEAM + SEAMLESS MEMBERSHIP = YOUR NEW BROOKLYN HOME

MODO YOGAOPENS IN

WILLIAMSBURG

About

Even yogis need to stay competitive in today’s marketplace. Modo Yoga, with their 75+ locations, faced an identity crisis with their rapidly expanding group of studios. Antarctic guided Modo through an international name change, new visual identity, and rebuilt what it meant to be a community through several internal community building campaigns.

MODO YOGA

ANTARCTIC & BRAND

SOCIAL VENTURE - JUNGLEKEEPERS

About

We traveled to the Amazon rainforest and saw the environmental destruction from logging. We saw the land stripped of 500-year-old iron wood trees in exchange for soybeans and cheap lumber. Working with our friends at Modo Yoga NYC, we decided to take action and build a digital platform for Junglekeepers, a non-profit dedicated to preserving the pristine landscape of the rainforest in Eastern Peru.

http://junglekeepers.com

VITAMINWATER SOCIAL CLUB - VITAMIN WATER

About

Antarctic created the vitaminwater social club, transforming a traditional brand activation event into an audience-led movement of advocates. It ran 30 days in total with 55 events in the heart of Seattle’s Capitol Hill neighborhood, ignited by third-party involvement from world renowned .org’s top-tier media hubs, and high-profile bands like Macklemore.

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COLORS NEWS MACHINE

About

Designed and built for the launch of COLORS #86 - Making the News, the COLORS News Machine churns your tweets through different media filters and into print, simulating the contemporary 24-hour news cycle. Tweet a headline to @colosmachine and see what happens; after Italian news hoaxer Tommaso De Benedetti tweeted the (fake) death of Syrian President Bashar al-Assad in 2012, crude oil prices rose by US $1.17 on the New York Mercantile Exchange.

CAPABILITIES

Antarctic is a full-service marketing, creative, and communication agency focused on creating work with purpose and social impact at it’s core. The studio is lead by creative director and founder Michael Yuasa. We want our work to contribute to making the world a more inclusive, sustainable and balanced placed.

In addition to offering full-service marketing services to fortune 500 companies Antarctic has an acumen in digital development often providing digital white-label support for select agency partners.

• Full-service marketing, creative and communication agency• Headquartered in downtown New York City• Privately held by senior partners• Performance based, results-driven agency• Digital first mentality

• Ronald Mcdonald House Charities• Compassion International• vitaminwater• SAGE (Services & Advocacy for GLBT Elders)• Modo/Moksha Yoga• God’s Love We Deliver

• Non-Profit Sector (Fundraising, Awareness, Action)• Hospitality• Food and Beverage• Lifestyle• Start Up• Youth Culture

Strategy – Brand strategy and stratification, positioning, voice, messaging, customer segmentation strategy, messaging hierarchy review.

Traditional Media – Purpose advertising and activations, consumer and B2B advertising, media buying, print, radio, TV sales collateral, POP, direct mail, brand identity development, experiential design and live event activation.

PR/Communication – Campaign building, social media, press releases, PSAs, blogs, media events, media relations, press kits, editorials, advertorials, product launches and videos.

Digital Media – Web development and management, iterative wireframing, familiarity with PHP, Ruby on Rails, React.js, email template design, email marketing programs (Mailchimp, Constant Contact) social media planning, mobile marketing, SEO/SEM best practices, online media buying advisement, app development and CRM programming, crowdfunding.

C A P A B I L I T I E S

C L I E N T S & P A R T N E R S

S E C T O R E X P E R T I S E

P R O F I C I E N C I E S

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LET’S DO IT!

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CLUB

WORLD, WIDE & WEB

49 BLEECKER St. Suite 600 New York, NY 10012 hello@antarcti.cc +1 (917) 740 8357