Section C – PSB Viewing - Ofcom€¦ · • UK Drama, UK Soaps, UK Situation Comedy and Sport 57...
Transcript of Section C – PSB Viewing - Ofcom€¦ · • UK Drama, UK Soaps, UK Situation Comedy and Sport 57...
Section C – PSB Viewing
PSB Report 2012 – Information packJune 2012
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Contents
Slide• Background and notes 2• Definitions 3• Overview of hours watched and reach 6• Overview of share 15• Audience profiles 29• Non-linear viewing via time-shifting 34• Viewing of range of programmes: over time 39• Viewing of range of programmes: by channel 42• Factual, Music and Arts, Education and Religion 51• UK Drama, UK Soaps, UK Situation Comedy and Sport 57• Children’s viewing and programming 62
News analysis section 72• National News and Current Affairs - genre analysis 73• Nations/Regions News - genre analysis 82• Regional News – in-depth analysis 89
S4C section 109-112
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Background and notes
• Unless stated all analysis is based on whole days. Peak time is defined as 6pm to 10.30pm.
• Analysis focuses on viewing of the following PSB channels; that is BBC One, BBC Two, ITV1, Channel 4, S4C, Five, BBC Three, BBC Four, CBeebies, CBBC, BBC News, BBC Parliament and BBC HD. (Note: Channel 4 data for 2006-2009 includes S4C viewing. Following DSO in Wales in 2010, Channel 4 data from 2010 onwards relates to viewing to Channel 4 only, i.e. S4C is excluded as it is now a separate channel)
• The majority of the analysis focuses on total annual viewing hours for genres, which shows the total annual hours of viewing by an average individual (aged 4+) of a given programme genre. Unless indicated, figures show viewing averages for all viewers aged 4+, the standard demographic group for BARB analysis.
• This document reports industry recognised television viewing figures provided by BARB (Broadcasters’ Audience Research Board) - a panel of 5,100 homes providing TV measurement for the industry.
• In 2010 a new BARB panel was introduced. The effect of this is data pre and post 2010 are based on different viewer panels and refined geographic boundaries were introduced. As a result, data comparisons pre and post 2010 should be considered with caution.
• Changes to the BARB reporting system in 2010 now also allow broadcasters to retrospectively amend the genre labelling of broadcasts they have aired. These changes will apply to all historic data for respective programmes/films. The effect of this is analysis within this report is based on a snapshot of data at a given point in time (i.e. when analysis was conducted). All analysis is based on data as of March/April 2012. (Note: The BARB viewing figures use different datasets to the output figures in information pack C, which have slightly different programme classifications. The main differences are described in the Background and Methodology appendix).
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Definitions: Channel groups
Main five PSB channels BBC portfolio channels Commercial PSBs' portfolio channels
BBC One (inc HD) BBC3 ITV1+1 More4
BBC Two BBC4 ITV2 (inc HD) More4+1
ITV1 (inc HD) BBC HD ITV2+1 Film 4
Channel 4 (inc HD) BBC News ITV3 (inc HD) Film 4+1
Five (inc HD) BBC Parliament ITV3+1 4Music
Cbeebies ITV4 (inc HD) Five +1
CBBC ITV4+1 5*
CITV 5*+1
Ch4+1 5 USA
E4 5 USA+1
E4+1
Channel 4 data for 2006-2009 includes S4C viewing. Following DSO in Wales in 2010, Channel 4 data from 2010 relates to viewing to Channel 4 only.
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Definitions: All genres analysisGenre label Definition – BARB genresNational News/Weather
News: National/InternationalWeather: National
Current Affairs Current Affairs (All)
Other Factual Hobbies/Leisure (All)Documentaries: Human Interest Documentaries: Factual Entertainment Documentaries: Crime/Real LifeDocumentaries: TravelDocumentaries: Fly on the Wall Documentaries: Misc
Specialist Factual Documentaries: Natural History & Nature Documentaries: Science/Medical Documentaries: History Documentaries: Factual Drama
Arts & Classical Music Arts (All)Music: Classical - Documentary Music :Classical - General
Education Education (All)
Religion Religious (All)
Genre label Definition – BARB genresDrama Drama: Series/Serials (All)
Drama: Single Plays (All)
Soaps Drama: Soaps (All)
Sport Sport (All)
Entertainment Entertainment (All)
Films Films: Cinema (All) Films: Made for TV (All)Other Films (All)
Children’s Children’s (All)
Other Music: MiscellaneousMusic: Contemporary Doc Music: Contemporary General Music: Contemporary Chart Show Music: Contemporary Performance/LiveParty Political Broadcast (All)Other: New Programme News: RegionalWeather: Regional
Unless stated, analysis is based on ‘Network’ programming as defined by the use of the ‘number of areas’ filter (4+ areas)
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Definitions: PSB genres analysis
Genre label Definition – BARB genresNational News News: National/International
Current Affairs Current Affairs (All)
Other Factual Hobbies/Leisure (All)Documentaries: Human Interest Documentaries: Factual Entertainment Documentaries: Crime/Real LifeDocumentaries: TravelDocumentaries: Fly on the Wall Documentaries: Misc
Specialist Factual Documentaries: Natural History & Nature Documentaries: Science/Medical Documentaries: History Documentaries: Factual Drama
Genre label Definition – BARB genresArts & Classical Music
Arts (All)Music: Classical Documentary Music :Classical General
Education Education (All)
Religion Religious (All)
UK Drama Drama: Series/Serials -UKDrama: Single Plays -UK
UK Soaps Drama: Soaps -UK
Sport Sport (All)
UK Sitcom Entertainment: Situation Comedy-UK
Unless stated, analysis is based on ‘Network’ programming as defined by the use of the ‘number of areas’ filter (4+ areas)
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Summary: Overview of hours watched
Hours of viewing• The average hours of total daily TV viewing increased between 2006 (3.6 hours) and 2011 (4.0 hours) – although
year-on-year figures between 2010 and 2011 remained static (4.0 hours). The average hours of daily viewing to all PSB channels remained fairly stable over the same period. (See Figures 1 & 2)
• While Total TV viewing increased between 2006 and 2011 across all age groups, except 25-34 year olds, the greatest increase was seen between 2009 and 2010 – it is possible that part of this increase was attributable to effects of the BARB panel change. The greatest increases in viewing were among older viewers (55+) who also continue to be the heaviest television viewers. (See Figure 1).
• Viewing to PSB channels remained fairly stable between 2006 and 2011. The most marked change in viewing to these channels was among the 25-34 year olds, with their viewing falling from 2.0 hours in 2006 to 1.7 hours in 2011. (See Figure 2).
• When looking at the breakdown of Total TV viewing by channel groups, the main five PSB channels accounted for 2.2 hours of viewing per day, double the time spent watching Other multichannels. The BBC and Commercial PSB portfolio channels accounted for 0.8 hours of viewing per day, suggesting that taken together, any channels owned by the main five PSB channels accounted for 3.0 hours of viewing per day. (See Figure 3).
-PSB channels :BBC One, BBC Two, ITV1, Channel 4, S4C, Five, BBC Three, BBC Four, BBC HD, BBC News, BBC Parliament, CBBC and CBeebies. Note: Channel 4 data for 2006-2009 includes S4C viewing. Following DSO in Wales in 2010, Channel 4 data from 2010 relates to viewing to Channel 4 only.
Overview of hours watched and reach
A new BARB panel was introduced in 2010. Consequently data pre and post panel change (2010) are based on different panels and therefore are not strictly comparable and should be considered with caution.
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Summary: Overview of weekly reach
Weekly reach*• In multichannel homes, weekly reach for all BBC channels increased between 2006 and 2011; while ITV1, Channel
4 and Five all experienced some decline . (See Figure 4c).
• In multichannel homes, BBC One’s weekly reach increased from 77% in 2006 to 79% in 2011; BBC Two saw an increase across this period, from 52% to 54%. ITV1’s weekly reach declined marginally from 69% to 67%; while Channel 4 suffered the biggest decline – from 57% to 53%. Five’s weekly reach also fell from 42% to 41%. (See Figure 4c).
• In multichannel homes, the average weekly reach of all of the PSB portfolio channels combined** increased from 60% in 2006 to 77% in 2011. The BBC, ITV and Channel 4 portfolio channels all reached between 45-49% of all viewers. (See Figure 5).
• Increased digital television penetration is likely to have been an important factor in the increase of reach of PSB portfolio channels, particularly the BBC channels - which are free-to-air across all multichannel platforms. (See Figure 5).
* Average weekly reach is defined as the proportion of the population that watched at least 15 consecutive minutes of a channel in an average week.**Portfolio channels :BBC3, BBC4, BBC HD, BBC News, BBC Parliament, CBBC, CBeebies, ITV1+1, ITV2 Total, ITV3 Total, ITV4 Total, CITV, CH4+1, 4Music, E4 Total, More4 Total, Film4 Total, 5* Total, 5 USA Total.-The actual number of channels that make up the PSB portfolios has increased over the years, and the proportion of people with multichannel television has also grown substantially year on year.
Overview of hours watched and reach
A new BARB panel was introduced in 2010. Consequently data pre and post panel change (2010) are based on different panels and therefore are not strictly comparable and should be considered with caution.
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Source: BARB, All Individuals, Network. Individuals= 4+, Children= 4-15 years. Average hours of viewing per day, Total TV.- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution (see dotted line).
Fig 1 Average hours of daily viewing -Total TV, 2006-2011
Overview of hours watched and reach
3.6 3.63.7 3.8
4.0 4.0
2.2 2.2 2.3 2.3 2.5 2.5
2.6 2.5 2.5 2.6 2.8 2.8
3.3 3.33.4 3.4 3.3 3.3
3.6 3.6 3.7 3.63.9 3.9
4.14.0
4.2 4.2
4.5 4.5
4.4
4.5 4.6 4.7
5.2 5.3
4.9
5.05.2 5.2
5.7 5.8
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Individuals
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35-44
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Aver
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Source: BARB, All Individuals, Network. Individuals= 4+, Children= 4-15 years. Average hours of viewing per day, PSB channels .- PSB channels: BBC One, BBC Two, ITV1, C4, S4C, Five, BBC Three, BBC Four, BBC HD, BBC News, BBC Parliament, Cbeebies, CBBC- C4 2006-09 includes S4C; from 2010 it is excluded as S4C became a separate channel following DSO in Wales. - New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution (see dotted line).
Fig 2 Average hours of daily viewing - PSB channels, 2006-2011
Overview of hours watched and reach
2.5
2.4 2.4 2.32.5
2.4
1.21.2 1.1 1.1
1.2 1.2
1.5 1.41.3 1.2 1.3
1.3
2.01.9 1.9 1.8
1.8 1.7
2.3 2.2 2.2 2.12.2 2.1
2.72.7 2.7 2.6
2.7 2.6
3.3 3.3 3.3 3.23.4 3.3
4.34.2 4.3 4.1 4.2 4.1
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0.8 1.11.4
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Individuals Children 16-24 25-34 35-44 45-54 55-64 65+
Other multichannels
Commercial PSBs' portfolio channels
BBC portfolio channels
Main 5 PSB channels
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Fig 3 Average hours of daily viewing by age group, 2011
Overview of hours watched and reach
4.0 2.5 2.7 3.3 3.9 4.5 5.3 5.8 Avg hours/day
Source: BARB, All Individuals, Network. Individuals= 4+, Children= 4-15 years. Average hours of viewing per day, Total TV.
Aver
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15+ consecutive minute weekly reach (%)
Fig 4a: Average weekly reach of the main PSB channels, all homes, 2002-2011
Source: BARB. All Individuals, Network.- Reach criteria = 15 consecutive minutes of viewing at least once in the average week. Full weeks used.- *C4 2006-09 includes S4C; from 2010 it is excluded as S4C became a separate channel following DSO in Wales. S4C weekly reach 2011 = 0.6%.- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution (see dotted line).
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0
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2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
BBC One
BBC Two
ITV1
Channel 4*
Five
Fig 4b: Average weekly reach of PSB groups, 2002-2011. All homes, includes the main PSB channels
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2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
BBC Portfolio
ITV Portfolio
C4 Portfolio
5 Portfolio
Source: BARB. All Individuals, Network. -Reach criteria = 15 consecutive minutes of viewing at least once in the average week. Full weeks used. -Portfolio channels: BBC3, BBC4, BBC HD, BBC News, BBC Parliament, CBBC, Cbeebies, ITV1+1, ITV2 Total, ITV3 Total, ITV4 Total, CITV, CH4+1, 4Music, E4 Total, More4 Total, Film4 Total, 5* Total, 5 USA Total- The actual number of channels that make up the PSB portfolios has increased over the years, and the proportion of people with multichannel television has also grown substantially year on year. New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be viewed with caution (see dotted line).
15+ consecutive minute weekly reach (%)
15+ consecutive minute weekly reach (%)
Fig 4c Average weekly reach of PSB channels –Multichannel homes, 2006-2011
Overview of hours watched and reach
Source: BARB. 2006-2009: All individuals, Multichannel universe/ 2010+: All individuals in multichannel homes, Network universe. - Reach criteria = 15 consecutive minutes of viewing at least once in the average week. Full weeks used.- *C4 2006-09 includes S4C; from 2010 it is excluded as S4C became a separate channel following DSO in Wales. S4C weekly reach 2011 = 0.6%.- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution (see dotted line).
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76.5 76.7 76.5 76.5 78.2 79
52.254.5
55.5 54.3 54.4 54.4
68.9 68.4 67.8 67.1 67.7 66.7
57.2 56.154.5 52.8 52.9 53.2
41.539.6 41.1 39.9 40.6 40.5
17.119.4 20.3 21.4
23.3 23.8
7 7.98.8
9.1 10.5 12
0.4 1.43.3 3.5
7.1 8.49.1
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11.9 12.7
0.2 0.30.3 0.4 0.5 0.5
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2006 2007 2008 2009 2010 2011
BBC One
BBC Two
ITV1
Channel 4*
Five
BBC3
BBC4
BBC HD
BBC News
BBC Parliament
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60.265.7
68.870.6
73.976.5
3538.5 40.3 41.8
47.1 49.1
35.638.1
40.6 42.1 44.548.2
29.535.2
40.1 41.4 43.8 44.9
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12.214.9 15.2 15.4 15.3
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Total PSB portfolio channels
BBC portfolio channels
ITV portfolio channels
CH4 portfolio channels
Five portfolio channels
Source: BARB. 2006-2009: All individuals, Multichannel universe/ 2010+: All individuals in multichannel homes, Network universe. -Reach criteria = 15 consecutive minutes of viewing at least once in the average week. Full weeks used. -Portfolio channels: BBC3, BBC4, BBC HD, BBC News, BBC Parliament, CBBC, Cbeebies, ITV1+1, ITV2 Total, ITV3 Total, ITV4 Total, CITV, CH4+1, 4Music, E4 Total, More4 Total, Film4 Total, 5* Total, 5 USA Total- The actual number of channels that make up the PSB portfolios has increased over the years, and the proportion of people with multichannel television has also grown substantially year on year. -New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be viewed with caution (see dotted line).
15+ consecutive minute reach (%)
Fig 5 Average weekly reach of the PSB portfolio digital channels – Multichannel homes, 2006 - 2011
Overview of hours watched and reach
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Summary: Overview of share
• The combined share* of the main five PSB channels in all homes fell marginally from 55% in 2010 to 54% in 2011 -while most of the individual PSB channels saw their share remain flat, much of this decline was represented by the fall in ITV1’s share from 17% to 16%. (See Figure 6).
• Similarly, within peak time (18:00-22:30), the main five PSB channels saw their shares either remain flat or decline by less than 1% from 2010 to 2011 – again, ITV1 experienced the greatest decline from 22% to 21%. (See Figure 7).
• The main five PSB channels combined with their respective portfolio channels accounted for 74% of all viewing across the day – rising to 79% during peak time. While shares vary across age groups, combined viewing to the main five PSB channels and their portfolio channels accounted for the majority of viewing amongst all - ranging from 59% among children to 83% among the 65+. (See Figures 8 & 9).
• Differences in viewing trends across age groups are further highlighted by looking at the number of channels that represented 75% of viewing for each group. The average individual’s channel repertoire consisted of 24 channels –this ranged from 8 channels among those aged 65 or over, who spent 69% of their viewing time on the main five PSB channels, to 33 among children who spent over 40% of their viewing time watching Other multichannels. (See Figures 10).
*Share of viewing is the percentage of the total TV viewing audience watching over a given period of time.-The actual number of channels that make up the PSB portfolios has increased over the years, and the proportion of people with multichannel television has also grown substantially year on year.
Overview of share
A new BARB panel was introduced in 2010. Consequently data pre and post panel change (2010) are based on different panels and therefore are not strictly comparable and should be considered with caution.
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Summary: Overview of share
• While the main five PSB channels continued to maintain a higher share of viewing in Freeview only homes* (63% in 2011) compared with cable/satellite only homes (46%), this share remained fairly stable in cable/satellite only homes. In Freeview only homes there has been a steady decline in viewing to the main five PSB channels from 75% in 2006 to 63% in 2011 – a fall of 12 points. (See Figure 11).
• Looking back from 2011 to 2002, among multichannel viewers, there was a decrease in the combined share of viewing to the main five PSB channels from 58% in 2002 to 53% in 2011. This decline, however, was offset by an increase in the combined share of BBC and Commercial PSB portfolio channels from 6% in 2002 to 20% in 2011. As a result, despite the large increases in the number of channels broadcasting, PSB channels saw their total combined shares increase from 64% to 73%. Over the same period, share of viewing represented by Other multichannels decreased from 37% to 27%. (See Figure 12c).
• In recent years, as well as launching new channels, the PSBs have introduced variants of the main PSB channels such as HD and ‘+1’ channels. Figures demonstrate that these variants are establishing strong channel share, particularly in the case of Channel 4+1 which has been operating since 2007. In December 2011, Channel 4 +1 added 1% to Channel 4’s share. (See Figures 13-15).
*The number of channels on the Freeview platform has grown over this period. -Portfolio channels: BBC3, BBC4, BBC HD, BBC News, BBC Parliament, CBBC, Cbeebies, ITV1+1, ITV2 Total, ITV3 Total, ITV4 Total, CITV, CH4+1, 4Music, E4 Total, More4 Total, Film4 Total, 5* Total, 5 USA Total.
Overview of share
A new BARB panel was introduced in 2010. Consequently data pre and post panel change (2010) are based on different panels and therefore are not strictly comparable and should be considered with caution.
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15%
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1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010
Others
Five
Channel 4*
ITV 1
BBC Two
BBC One
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Fig 6 All day channel shares in all homes, 1988 – 2011
Overview of share
Source: BARB, All Individuals, Network.-* C4 data 2006-09 includes S4C; from 2010 it is excluded as S4C became a separate channel following DSO in Wales. S4C 2011 share = 0.1%-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be viewed with caution (see dotted line).
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Fig 7 Peak time channel share in all homes, 1994 - 2011
Overview of share
Source: BARB, All Individuals, Network. Peak time = 18:00-22:30-*C4 2006-09 data includes S4C; from 2010 it is excluded as S4C became a separate channel following DSO in Wales. S4C 2011 peak share = 0.1%- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be viewed with caution (see dotted line).
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55 5969
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Other multichannels
Commercial PSBs' portfolio channels
BBC portfolio channels
Main 5 PSB channels
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Fig 8 All day channel shares in all homes by channel group, 2011
Overview of share
Source: BARB, All Individuals, Network. Individuals= 4+, Children= 4-15 years.
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47 50 5257
63 6774
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Individuals Children 16-24 25-34 35-44 45-54 55-64 65+
Other multichannels
Commercial PSBs' portfolio channels
BBC portfolio channels
Main 5 PSB channels
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Fig 9 Peak time channel shares in all homes by channel group, 2011
Overview of share
Source: BARB, All Individuals, Network. Individuals= 4+, Children= 4-15 years. Peak time = 18:00-22:30
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3329 31 29
23
16
8
Individuals Children 16-24 25-34 35-44 45-54 55-64 65+
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Fig 10 Number of channels representing 75% of viewing by age group, 2011
Overview of share
Source: BARB, All Individuals, Network. Individuals= 4+, Children= 4-15 years. -Based on the number of channels representing 75% of each demographics viewing (channels ranked by channel share).
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Fig 11 Main five PSB channels’ share in homes with different television platforms, 2006-2011
Overview of share
Source: BARB. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five). -Cab/Sat only refers to all homes with digital cable and/or digital satellite but no Freeview-C4 2006-09 data includes S4C; from 2010 it is excluded as S4C became a separate channel following DSO in Wales.-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution (see dotted line).
49 48 47 45 47 46
7572 70 68
65 63
100
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6058 55 54
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Cab/Sat only
Freeview only
Analogue only
All homes
26.2% 25.6% 24.7% 23.3% 22.8% 22.0% 21.8% 20.9% 20.8% 20.7%
11.4% 11.0% 10.0% 9.4% 8.8% 8.6% 7.8% 7.5% 6.9% 6.6%
24.1% 23.7%22.8%
21.5% 19.6% 19.2% 18.4% 17.8% 17.0% 16.0%
9.8% 9.4%9.6%
9.6%9.6% 8.5%
7.4%6.7% 6.2% 5.9%
6.3% 6.5%6.6%
6.4%5.7%
5.2%5.0%
4.9%4.5% 4.4%
1.3% 1.8%2.2%
2.7%3.1%
3.5%3.9%
4.2% 5.0% 5.4%
0.7% 1.0% 1.4%2.6%
3.5%4.2%
4.9%5.4% 6.0% 7.1%
0.8% 0.7% 0.8% 1.3% 2.3% 3.1% 4.1% 4.5% 4.9% 5.4%
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C5 digital channels
C4 digital channels
ITV digital channels
BBC digital channels
C5
C4
ITV1
BBC Two
BBC One
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Fig 12a: Channel shares for the PSB channels and their portfolio digital channels, 2002 – 2011
Source: BARB, All Individuals, Network.-* C4 data 2006-09 includes S4C; from 2010 it is excluded as S4C became a separate channel following DSO in Wales. S4C 2011 share = 0.1%-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be viewed with caution (see dotted line).
Overview of share
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25%
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
C5 digital channelsMore4 TotalFilm4 TotalE4 TotalC4+1ITV4 TotalITV3 TotalITV2 TotalITV1 +1CITVBBC ParliamentCBBCCBeebiesBBC NewsBBC4BBC3
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Fig 12b Channel share for individual PSB digital channels2002 – 2011, all homes
Source: BARB, All Individuals, Network.-* C4 data 2006-09 includes S4C; from 2010 it is excluded as S4C became a separate channel following DSO in Wales. S4C 2011 share = 0.1%-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be viewed with caution (see dotted line).
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7 7 7 8 8 7 7 6 6 6
5 5 5 5 5 5 5 5 4 5
3 3 4 4 4 4 5 5 64 4 5 5 6 6 7
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Other multichannels
Five Portfolio
C4 portfolio
ITV portfolio
BBC portfolio
Five
C4
ITV1
BBC One, BBC Two
Source: BARB, All individuals in multichannel homes. Note: New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution (see dotted line).-The actual number of channels that make up the PSB portfolios has increased over the years, and the proportion of people with multichannel television has also grown substantially year on year. - Main PSB channels include HD components. Their timeshifted channels are included within their portfolio group shares.-C4 2006-09 data includes S4C; from 2010 onwards it is excluded as S4C became a separate channel following DSO in Wales
Fig 12c Shares in multichannel homes, 2002-2011
Overview of share
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Mar
ch 1
1
May
11
July
11
Sep
tem
ber 1
1
Nov
embe
r 11
BBC1 HD BBC1 SD
26
Fig 13 Channel share: BBC One variants, 2006-2011
Overview of share
Source: BARB. 2006-2009: All individuals, Multichannel universe/ 2010+: All individuals in multichannel homes, Network universe. -New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution (see dotted line).
10%
12%
14%
16%
18%
20%
22%
Janu
ary
06
Mar
ch 0
6
May
06
July
06
Sep
tem
ber 0
6
Nov
embe
r 06
Janu
ary
07
Mar
ch 0
7
May
07
July
07
Sep
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7
Nov
embe
r 07
Janu
ary
08
Mar
ch 0
8
May
08
July
08
Sep
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ber 0
8
Nov
embe
r 08
Janu
ary
09
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ch 0
9
May
09
July
09
Sep
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9
Nov
embe
r 09
Janu
ary
10
Mar
ch 1
0
May
10
July
10
Sep
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ber 1
0
Nov
embe
r 10
Janu
ary
11
Mar
ch 1
1
May
11
July
11
Sep
tem
ber 1
1
Nov
embe
r 11
ITV1 +1 ITV1 HD ITV1
27
Fig 14 Channel share: ITV1 variants, 2006-2011
Overview of share
Source: BARB. 2006-2009:All individuals, Multichannel universe/ 2010+:All individuals in multichannel homes, Network universe. -New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution (see dotted line).
0%
2%
4%
6%
8%
10%
12%
Janu
ary
06
Mar
ch 0
6
May
06
July
06
Sep
tem
ber 0
6
Nov
embe
r 06
Janu
ary
07
Mar
ch 0
7
May
07
July
07
Sep
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7
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r 07
Janu
ary
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8
May
08
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08
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8
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r 08
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9
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0
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11
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1
May
11
July
11
Sep
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ber 1
1
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embe
r 11
CH4 +1 Ch4 HD CH4 (ex HD)
28
Fig 15 Channel share: Channel 4 variants, 2006-2011
Overview of share
Source: BARB. 2006-2009: All individuals, Multichannel universe/ 2010+: All individuals in multichannel homes, Network universe.-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution (see dotted line).
29
Summary: Audience profiles• With the exception of Channel 4, all of the main PSB channels attracted an older viewer base than that for Total
TV in 2011. Viewers aged 55 or over represented over 40% of audiences to BBC One, BBC Two, ITV1 and Five. BBC One and BBC Two, along with BBC Four and BBC News, had the oldest viewing profiles, with those aged 55 or over representing at least 50% of their respective audiences. (See Figure 16).
• Channel 4 attracted a younger audience base compared with the other main PSB channels – although it’s profile was fairly similar to that of the Total TV audience. BBC3 attracted the youngest audiences with 16-44s representing 58% of its audience. (See Figure 16).
• Across Total TV, 58% of viewing was represented by viewers in the C2DE socio-economic group in 2011. Across the main five PSB channels, the majority of viewing (50% or more) was represented by C2DE viewers –although BBC One and BBC Two attracted a greater proportion of ABC1 viewers (47% and 48% respectively) than the Total TV audience (42%). ITV1 and Five’s viewing profiles had a more marked skew towards C2DE viewers (62% and 64% respectively). (See Figure 17).
• BBC Four attracted the greatest proportion of ABC1 viewers across the PSB channels, representing 54% of its audience in 2011, compared with 42% of the Total TV audience. (See Figure 17).
• When combined, audiences to the main five PSB channels have an older profile than the Total TV audience. However the BBC and Commercial portfolio channel groups attracted considerably younger audiences . The socio-economic profile of the main five PSB channels combined and the BBC portfolio channels combined was similar to that of the Total TV audience – the commercial PSB portfolio channels attracted a greater proportion of C2DE viewers. (See Figures 18 & 19).
-Due to low audience figures, profiles for BBC HD and BBC Parliament are not spilt out in this year’s report.
Audience profiles
30
Source: BARB, All Individuals, Network. Profile data calculated on a base of All Individuals.-Due to low audience figures profiles have notbeen included for BBC HD and BBC Parliament.
Audience profiles
Fig 16 Age profile of channel viewers, 2011
9 5 4 6 7 813
2 4
85 5
610 7
21
3 4
11
8 79
1411
19
68
14
13 11
13
1514
19
1314
16
1615
18
1717
13
1819
16
1920
17
1517
9
2421
2434 37
3023 27
7
34 31
0%
20%
40%
60%
80%
100%
All TV BBC One BBC Two ITV1 Channel 4 Five BBC3 BBC4 BBC News
65+
55-64
45-54
35-44
25-34
16-24
Children
31
Audience profiles
18 22 2414 17 13 15
3126
2525 24
2425
2226
2424
2221 20
2423
2223
1818
36 31 3238 35
4236
2833
0%
20%
40%
60%
80%
100%
All TV BBC One BBC Two ITV1 Channel 4 Five BBC3 BBC4 BBC News
DE
C2
C1
AB
Fig 17 Socio-economic profile of channel viewers, 2011
Source: BARB, All Individuals, Network. Profile data calculated on a base of All Individuals.-Due to low audience figures profiles have not been included for BBC HD and BBC Parliament.
32
Audience profiles
Fig 18 Age profile of viewers by channel group, 2011
9 6
21
8
86
11
12
11
9
14
13
14
13
16
15
16
17
12
17
16
18
12
16
2431
1420
0%
20%
40%
60%
80%
100%
All TV Main PSBs BBC Portfolio channels
Commercial PSBs' portfolio channels
65+
55-64
45-54
35-44
25-34
16-24
Children
Source: BARB, All Individuals, Network. Profile data calculated on a base of All Individuals.
33
Audience profiles
18 19 2014
25 25 24
22
22 22 22
21
36 35 3343
0%
20%
40%
60%
80%
100%
All TV Main PSBs BBC Portfolio channels
Commercial PSBs' portfolio channels
DE
C2
C1
AB
Fig 19 Socio-economic profile by channel group, 2011
Source: BARB, All Individuals, Network. Profile data calculated on a base of All Individuals.
34
Summary: Non-linear viewing via time-shifting
• This section looks at the proportion of viewing that was time-shifted in 2011 among all individuals with Digital Video Recorders (DVRs). Time-shifted viewing is defined in BARB analysis as viewing of programmes recorded and subsequently played back within seven days, as well as viewing after pausing or rewinding live TV. Viewing outside the seven day window is not measured, so it is likely reported time-shifted viewing is lower than in reality.
• 15% of all viewing to the main five PSB channels amongst all individuals with DVRs (63% of the population) was time-shifted in 2011 - this has remained stable since 2007. In 2011, half of measured time-shifted viewing to the main PSB channels was played back the same day as recorded (note: this figure includes viewing to programmes viewed after pausing or rewinding live television). (See Figure 20).
• Among individuals with DVRs the proportion of total time-shifted viewing varies by channel. One-fifth of all viewing to Channel 4 and Five in 2011 was time-shifted compared with between14-15% of viewing on each of BBC One, BBC Two and ITV1. (See Figure 21).
• The use of DVRs to time-shift viewing also varies across age group . Time-shifted viewing represented 23% of viewing among 16-24 year old DVR owners, compared with 9% of viewing among those DVR owners aged 65 or over. (See Figure 22).
• Further analysis illustrates the differences in time-shifted viewing by programme genre. Possibly due to the nature and immediacy of programming, news, current affairs and sports programmes are less likely to be time-shifted, while drama programmes (32% of viewing) and soaps (27% of viewing time) are most likely to be time-shifted. (See Figure 23).
- 2007 was the first full year DVR use across all platforms was recorded, therefore data pre-2007 is not reported.
Non-linear viewing via time-shifting
A new BARB panel was introduced in 2010. Consequently data pre and post panel change (2010) are based on different panels and therefore are not strictly comparable and should be considered with caution.
84 85 85 86 85
8 8 8 7 88 7 7 7 8
0%
20%
40%
60%
80%
100%
2007 2008 2009 2010 2011
Timeshifted: viewed 2 - 6 days after broadcast
Timeshifted: same day as broadcast
Viewed initial broadcast
35
Non-linear viewing via time-shifting
Fig 20 Proportion of live vs. time-shifted viewing - Main five PSB channels, 2007-2011
Source: BARB, All DVR owners. 2007-2009: Multichannel homes/ 2010+: Network.-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution (see dotted line).
18% 29% 42% 55% 63% DVR owners as % of population
36
Non-linear viewing via time-shifting
Source: BARB, All DVR owners, Network. -In 2011, ‘DVR owners’ represented 63% of the population
Fig 21 Proportion of live vs. time-shifted viewing by channel - Main five PSB channels, 2011
85 85 86 85 8680 80
7 8 7 7 89 9
8 8 7 9 611 11
0%
20%
40%
60%
80%
100%
All TV Main five PSBs
BBC One BBC Two ITV1 Channel 4 Five
Timeshifted: viewed 2 - 6 days after broadcast
Timeshifted: same day as broadcast
Viewed initial broadcast
37
Non-linear viewing via time-shifting
Fig 22 Proportion of live vs. time-shifted viewing across the main five PSB channels by age group, 2011
85 81 77 7883 86 88 91
8 1012 12
107 6 4
7 9 10 10 8 6 6 4
0%
20%
40%
60%
80%
100%
All individuals Children 16-24 25-34 35-44 45-54 55-64 65+
Timeshifted: viewed 2 - 6 days after broadcast
Timeshifted: same day as broadcast
Viewed initial broadcast
Source: BARB, All DVR owners by age group, Network.
38
Fig 23 Proportion of live vs. time-shifted viewing across the main five PSB channels by genre, 2011
Non-linear viewing via time-shifting
81 82
98
68
90
7385
9383
92 91 8795
9 10
2
12
7
176
4
7
4 54
210 80
21
310 9 2
114 4 9
3
0%
20%
40%
60%
80%
100%
Timeshifted: viewed 2-6 days after broadcast
Timeshifted: same days a broadcast
Live
Source: BARB, All DVR owners, Network.-See Definitions: All genres analysis.
39
Summary: Viewing of range of programmes
• On the main five PSB channels, the proportion of viewing to different programme genres remained fairly similar in 2011 compared to 2006. The key changes were an increase in viewing to Other Factual programming, from 15% in 2006 to 19% in 2011 and an increase in viewing to the Entertainment genre from 17% to 19% over the same period, making these the two most watched genres. The proportion of viewing to the main five PSB channels represented by Current Affairs programming also increased from 4% to 7% in 2011. (See Figure 24).
• The most notable decreases in viewing were across Drama (down from 14% of viewing to 11%), Sport (from 10% to 8%) and Films (from 10% to 8%). (See Figure 24).
• In terms of peak time (18:00-22:30) viewing to the main five PSB channels, the genre profile between 2006 and 2011 changed most notably across the Entertainment, Drama and Soaps genres. While the proportion of peak time viewing represented by Soaps and Drama fell from 17% to 15% and from 21% to 16% respectively, viewing to the Entertainment genre increased (from 14% to 20% in 2011). Entertainment programming represented the largest share of viewing in 2011, followed by Other Factual programming. (See Figure 25).
• Smaller changes were seen across Sport (down from 6% to 4% in 2011) and Current Affairs (up from 3% to 5% in 2011). (See Figure 25).
-Changes to the BARB reporting system in 2010 now allow broadcasters to retrospectively amend the genre labelling of broadcasts they have aired. These changes will apply to all historic data for respective programmes/films. The effect of this is analysis within this report is based on a snapshot of data at a given point in time (i.e. when analysis was conducted). All analysis is based as of March/April 2012.-See Definitions: All genres analysis.
Viewing of range of programmes: over time
A new BARB panel was introduced in 2010. Consequently data pre and post panel change (2010) are based on different panels and therefore are not strictly comparable and should be considered with caution.
40
Viewing of range of programmes: over time
Fig 24 Proportion of viewing by genres on the main five PSB channels - All homes, 2006 vs. 2011
Source: BARB, All Individuals, Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five). -Network viewing-excludes nations/regions programmes. See Definitions: All genres analysis.-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.
Prop
ortio
n of
vie
win
g (%
)
15 19
1719
1212
1411
10 8
10 9
10 8
4 74 4
0%
20%
40%
60%
80%
100%
2006 2011
Education
Arts & Classical Music
Religious
Childrens
Other
Specialist Factual
Current Affairs
Films
Soaps
Sport
Drama
National News/Weather
Entertainment
Other Factual
41
Viewing of range of programmes: over timePr
opor
tion
of v
iew
ing
(%)
18 18
1420
910
2116
6 4
17 15
6 53 5
7
0%
20%
40%
60%
80%
100%
2006 2011
EducationArts & Classical MusicReligiousChildren'sOtherSpecialist FactualCurrent AffairsFilmsSoapsSportDramaNational News/WeatherEntertainmentOther Factual
Fig 25 Proportion of viewing by genre on the main five PSB channels - All homes, 2006 vs. 2011, Peak time (1800-2230)
Source: BARB, All Individuals, Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five). -Network viewing-excludes nations/regions programmes. See Definitions: All genres analysis.-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.
42
Summary: Viewing of range of programmes, by channel (1)
• The programme genre profile for each of the main five PSB channels across the whole day differs greatly (See Figure 26):
– BBC One: National News/Weather accounted for the greatest proportion of viewing on the channel (23%) – well above the 12% average accounted for by this genre across the main five PSB channels. Drama (12%), Sports (9%) and Current Affairs (10%) also represented above-average shares of viewing on BBC One compared with the average across the five main PSB channels.
– BBC Two: The most popular genre on the channel in 2011 was Other Factual, representing 35% of viewing. Sports (14%) and Specialist Factual (11%) programming represented above-average viewing profiles on BBC Two when compared with the five main PSB channels combined.
– ITV1: Entertainment accounted for 26% of viewing on ITV1, making it the most watched genre on the channel. This was followed by Soaps (18%) and Drama (13%) – with all three genres accounting for greater proportions of viewing on ITV1 compared with the average across the main five PSB channels.
– Channel 4: Other Factual (34%), Entertainment (28%) and Films (15%) accounted for the majority of viewing on Channel 4 in 2011.
– Five: Films (29%) and Drama (19%) combined represented almost half of all viewing on Five – with both genres representing above-average shares when compared with the main five PSB channels. Other Factual programming represented a further 20% of viewing in 2011.
Viewing of range of programmes: by channel
43
Summary: Viewing of range of programmes, by channel (2)
• Figure 27 shows the proportion of viewing represented by different genres on each of the main five PSB channels in 2011 during peak time (18:00-22:30):
– BBC One: Drama dominated peak time viewing on BBC One, accounting for 22% of viewing compared with 12% across the whole day. National News (16%) and Current Affairs programming (11%) represented higher shares of viewing than any of the other main five PSB channels.
– BBC Two: As with trends seen across the whole day, Other Factual programming represented over a third of BBC Two’s viewing (37%), this was followed by Entertainment (23%). Specialist Factual programming accounted for 18% of peak time viewing on the channel – higher than the other five main PSB channels.
– ITV1: Soaps (29%) and Entertainment (27%) represented the majority of viewing on ITV1 during peak time, with shares well above the average for the main five PSB channels combined.
– Channel 4: As noted with trends across the whole day, Other Factual (36%), Entertainment (20%) and Films (15%) accounted for the majority of peak time viewing on Channel 4 in 2011.
– Five: While Films (29%) represented the largest proportion of viewing on Five across the entire day, Drama (29%) and Other Factual (29%) both dominated during peak time in 2011.
Viewing of range of programmes: by channel
44
Summary: Viewing of range of programmes, by channel (3)
• It is useful to consider trends in viewing across the main five PSB channels in the context of the range of programming shown. (See Figures 28 & 29).
– BBC One: Across the whole day, Other Factual, National News, Films, Specialist Factual and Children’s programming all accounted for lower shares of viewing than output. Entertainment, Drama, Sports and Soaps were all relatively more popular on the channel, accounting for greater shares of viewing than output.
– BBC Two: The most viewed genres across the entire day on BBC Two; Other Factual, Entertainment, Sports and Specialist Factual, all performed well, representing a greater proportion of viewing compared with output.
– ITV1: The strongest performing genres on ITV1 when comparing output with viewing shares were Entertainment, Drama and Soaps. Across the whole day, National News represented 17% of output compared with 7% of viewing – similarly Current Affairs accounted for 16% of output in 2011 compared with 9% of viewing.
– Channel 4: The Other Factual and Entertainment genres both performed well in terms of viewing shares versus output shares. However, while National News represented 17% of peak time output, the genre represented 7% of viewing.
– Five: Across the entire day, Other Factual represented a fifth of viewing compared with a third of output. Similarly, while the Children’s genre accounted for 17% of output in 2011, the genre represented 4% of viewing on the channel.
Viewing of range of programmes: by channel
-Output analysis shown here is based on BARB genre classification in order to make the analysis between output and viewing comparable. The BARB output data is different to the output figures in information pack C which are based on different programme classifications.
45
Fig 26 Proportion of viewing by genre by channel –Main five PSB channels, 2011
Viewing of range of programmes: by channel
19 15
35
12
34
20
19
13
16
26
28
7
1223
3
7
4
3
11 12 413
5
19
89
146
3
3
96
184
9
8 36
6 15
29
7 10
4
94 4
11
54
213 4
0%
20%
40%
60%
80%
100%
Main 5 PSBs BBC One BBC Two ITV1 Channel 4 Five
Education
Arts & Classical Music
Religion
Children's
Other
Specialist Factual
Current Affairs
Films
Soaps
Sports
Drama
National News/Weather
Entertainment
Other Factual
Source: BARB, All Individuals, Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five). -Network viewing-excludes nations/regions programmes. See Definitions: All genres analysis.
Prop
ortio
n of
vie
win
g (%
)
46
Fig 27 Proportion of viewing by genre by channel -Main five PSB channels, Peak time (1800-2230), 2011
Viewing of range of programmes: by channel
1812
37
10
3629
20
15
23
27
20
3
10
16
0
10
7
2
16 22
5
15
6
29
4 2 84
05
15 1229
5 5
52
2
2
15 20
511
3
6 7
18
9 6
0%
20%
40%
60%
80%
100%
Main 5 PSBs BBC One BBC Two ITV1 Channel 4 Five
Education
Arts & Classical Music
Religion
Children's
Other
Specialist Factual
Current Affairs
Films
Soaps
Sports
Drama
National News/Weather
Entertainment
Other Factual
Source: BARB, All Individuals, Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five). -Network viewing-excludes nations/regions programmes. See Definitions: All genres analysis.
Prop
ortio
n of
vie
win
g (%
)
47
Fig 28 Proportion of viewing by genre versus output* range – Main five PSB channels, 2011
Viewing of range of programmes: by channel
17 15 17
35
13 1224
34 3320
8 13 7
16
18 26
23
28
9
7
30 23
11
3
17 7
4
4
3
3
6 12
4
48 13
8
5
9
19
79
11
145
6 9
3
23
26
5
18 34
5 9
63
9
612
615
15
1829
1010
6
416
964
6
11 35
3
43 46
23
3 3 417
4
0%
20%
40%
60%
80%
100% Education
Arts & Classical Music
Religion
Children's
Other
Specialist Factual
Current Affairs
Films
Soaps
Sports
Drama
National News/Weather
Entertainment
Other Factual
Source: BARB, All Individuals, Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five). -Network viewing-excludes nations/regions programmes. See Definitions: All genres analysis.
Prop
ortio
n of
vie
win
g (%
)
Note: Output is defined in this chart pack based on BARB genre definitions.
48
Fig 29 Proportion of viewing by genre versus output range – Main five PSB channels, Peak time (1800-2230), 2011
Viewing of range of programmes: by channel
13 12
33 37
12 10
2936
26 2915 15
2223
24 27
18
20
9 319 16
1910
177
92
20 22 45 12
15
4 6
19 29
3 28
8 44 4 5
7 1218 29
7 5 5 52
2
32
62
15 15 19 2014 11
33
23 2
6 7
1918
2 7 9 7 6
0%
20%
40%
60%
80%
100% Education
Arts & Classical Music
Religion
Children's
Other
Specialist Factual
Current Affairs
Films
Soaps
Sports
Drama
National News/Weather
Entertainment
Other Factual
Source: BARB, All Individuals, Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five). -Network viewing-excludes nations/regions programmes. See Definitions: All genres analysis.
Prop
ortio
n of
vie
win
g (%
)
Note: Output is defined in this chart pack based on BARB genre definitions.
Source: BARB, All Individuals, Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five).See Definitions: PSB genre analysis.-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.
Summary of viewing to the main five PSB channels by genre, 2006 vs. 2011
49
Total hours (rounded) viewed per year per individual (4+) to the main five PSB channels
Genre 2006 2011
Other Factual 126 141
National News 91 86
UK Drama 80 65
UK Soaps 74 59
Sport 81 56
Current Affairs 33 53
Specialist Factual 29 30
Nations/regions news 28 27
UK Sitcom 10 8
Religious 3 2
Arts & Classical Music 5 2
Education 2 0 (0.1)
Changes to the BARB reporting system in 2010 now allow broadcasters to retrospectively amend the genre labelling of broadcasts they have aired.
These changes will apply to all historic data for respective programmes/films. The effect of this is analysis within this report is based on a snapshot of data at a given point in time.
All analysis is based as of March/April 2012.
Viewing of range of programmes
Top programmes on the main five PSB channels by genre, 2011
50
Source: BARB, All individuals, Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five). Figures for ITV1 include ITV1 HD.-Following changes to the BARB reporting system in 2010, programme/genre labelling can be retrospectively changed by broadcasters. Programme data displayed is correct as of March/April 2012.-See Definitions: PSB genre analysis.
Viewing of range of programmes
Genre Programme Channel Date of first broadcast (2011)
Average audience (000s)
Other Factual I’m a Celebrity- Get Me Out of Here ITV1 13 November 12,474
Specialist Factual Frozen Planet BBC One 2 November 9,727
Arts & Classical Music Last Night of the Proms BBC One 10 September 4,455
Education Battlefront Television Channel 4 18 September 129
Religious Songs of Praise BBC One 2 October 3,309
UK Drama Downton Abbey ITV1 6 November 12,147
UK Soaps Coronation Street ITV1 14 February 12,559
Sport UEFA Champions League Live ITV1 28 May 8,312
UK Sitcom Absolutely Fabulous BBC One 25 December 9,066
National News BBC News BBC One 29 April 10,762
Current Affairs The Royal Wedding BBC One 29 April 13,590
51
Summary: Factual, Arts & Classical Music, Education and Religion; 2006 vs. 2011
• Between 2006 and 2011, viewing to Other Factual programming on the main five PSB channels increased from 124 hours to 141 hours per year per individual. Viewing increased across each of the five PSB channels with the exception of Channel 4, which saw a decline of 6 hours per year. (See Figure 30).
• Specialist Factual viewing remained fairly stable between 2006 and 2011 at 28 hours and 30 hours respectively. The BBC channels account for the majority of viewing to this genre. (See Figure 30).
• Viewing to Arts & Classical Music, Education and Religious programming on the main five PSB channels declined in 2011 compared to 2006 levels (see Figures 31-33):– Arts & Classical Music: Fell from 4.5 in 2006 to 2.4 hours in 2011, with little or no viewing on the commercial PSB
channels.
– Education: Decreased from 2.1 to 0.1 hours in 2011, driven by the decline on both key channels, BBC Two and Channel 4.
– Religious: Fell from 3.2 to 2.3 hours, mainly due to falls across BBC One and Channel 4 viewing.
• Across all channels, the proportion of total viewing to Other Factual and Specialist Factual programming represented by the main five PSB channels fell and viewing to the BBC and Commercial PSB portfolio channels increased. In 2006, the main five PSB channels accounted for 82% of all Arts & Classical Music viewing - this fell to 56% in 2011 as viewing to the BBC Portfolio channels rose from 7% to 30% and the Other Multichannels increased from 7% to 13%. (See Figure 34).
Factual, Arts & Classical Music, Education and Religion,
-Changes to the BARB reporting system now allow broadcasters to retrospectively amend genre labelling of broadcasts aired. These changes will apply to all historic data too. Therefore analysis within this report is based on a snapshot of data at a given point in time. All analysis is based as of March/April 2012.
A new BARB panel was introduced in 2010. Consequently data pre and post panel change (2010) are based on different panels and therefore are not strictly comparable and should be considered with caution.
52
Other Factual Specialist Factual
Total hours per year watched by average individual (4+)124 hours 28 hours141 hours 30 hours
Source: BARB, All Individuals., Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five).-Other Factual = Hobbies & Leisure category, Documentaries – Human Interest; Factual Entertainment; Crime/Real Life; Fly on the Wall; Travel; Misc-Specialist Factual = Documentaries – Natural History; Science & Medical; History; Factual Drama. See Definitions: PSB genres analysis.-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.
Factual, Arts & Classical Music, Education and Religion,
Fig 30 Total viewing of Other and Specialist Factual –Main five PSB channels, 2006 vs. 2011
2942
10 12
29
33
11 10
22
2635
29
4 4
10
12
0
20
40
60
80
100
120
140
2006 2011 2006 2011
Five
Channel 4*
ITV1
BBC Two
BBC One
53
Fig 31 Total hours of viewing of Arts & Classical Music – Main five PSB channels, 2006 vs. 2011 Total hours per year watched by average individual (4+)
4.5 hours 2.4 hours
Source: BARB, All Individuals, Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five). -Arts & Classical Music= Arts (All) , Music: Classical Documentary , Music :Classical General. See Definitions: PSB genres analysis.-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.
Factual, Arts & Classical Music, Education and Religion,
0.8 0.7
2.2
1.4
0.7
0.1
0.6
0
0.3
0
0
2
4
6
2006 2011
Five
Channel 4*
ITV1
BBC Two
BBC One
54
Fig 32 Total hours of viewing of Education – Main five PSB channels, 2006 vs. 2011 Total hours per year watched by average individual (4+)
0.1 hours2.1 hours
Source: BARB, All Individuals, Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five).-Based on total minutes of viewing of ‘Education’. See Definitions: PSB genres analysis.-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.
Factual, Arts & Classical Music, Education and Religion,
1.6
0.1
0.5
0.0
0.5
1.0
1.5
2.0
2.5
2006 2011
Channel 4*
BBC Two
55
Total hours per year watched by average individual (4+)
2.3 hours3.2 hours
Factual, Arts & Classical Music, Education and Religion,
Fig 33 Total hours of viewing of Religious programmes –Main five PSB channels, 2006 vs. 2011
2.42.1
0.2
0.20.4
0.0
0
1
2
3
4
2006 2011
Five
Channel 4*
ITV1
BBC Two
BBC One
Source: BARB, Network, Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five).-Based on total minutes of viewing of ‘Religious’. -New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.
6658
7565
82
56
9298 98 98
2
4
2
6
7
30
50 1 2
612
14
4125 25 22 25
713
2
0%
20%
40%
60%
80%
100%
2006 2011 2006 2011 2006 2011 2006 2011 2006 2011
Other multichannels
Commercial PSBs' portfolio channels
BBC portfolio channels
Main 5 PSB channels
56
Fig 34 Share of viewing to genres by channel groups, 2006 vs. 2011
Factual, Arts & Classical Music, Education and Religion,
Specialist factual Arts & Classical Music
Other factual Education Religion
Source: BARB, All Individuals, 2006:Network Plus, 2011:Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five).-Based on total minutes of viewing to each genre groups. See Definitions: PSB genres analysis.-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.
190hr 245hr 38hr 46hr 5.6hr 4.2hr 2.3hr 0.1hr 3.3hr 2.4hr
57
Summary: UK Drama, UK Soaps, UK Situation Comedy and Sport; 2006 vs. 2011
• The total hours spent per individual per year viewing UK Drama across the main five PSB channels fell from 80 to 65 hours in 2011. This was as a result of a 12 hour fall across ITV1, and a smaller fall of 2 hours on BBC One. (See Figure 35).
• Viewing to UK Soaps across the main five PSB channels also fell, from 74 hours in 2006 to 59 hours in 2011. While ITV1 remains the most viewed channel across this genre, viewing fell from 49 hours to 39 hours. Smaller falls were also seen on BBC One and Five. (See Figure 35).
• The main five PSB channels accounted for 8.1 hours of viewing to UK Situation Comedy in 2011, down from 9.3 hours in 2006. This decline was mainly attributable to falls across the BBC channels, while viewing to ITV1 rose from 0.2 to 1.5 hours per year. (See Figure 36).
• Viewing of Sport on the main five PSB channels fell from 80 hours in 2006 to 56 hours in 2011. The most notable declines were on BBC One (from 35 hours to 26 hours) and BBC Two (from 21 hours to 13 hours), although viewing also fell across ITV1 and Five. It is important to note that the World Cup football tournament took place during 2006. (See Figure 37).
• Across all channels, there was a decline in the share of viewing represented by the main five PSB channels across each of the four genres. Viewing to UK Drama, UK Soaps and UK Situation Comedy increased notably across the Commercial PSB portfolio channels, while Other multichannels accounted for increasing shares of viewing to UK Situation Comedy and Sport. (See Figure 38).
UK Drama, UK Soaps, UK Situation Comedy and Sport
-Changes to the BARB reporting system now allow broadcasters to retrospectively amend genre labelling of broadcasts aired. These changes will apply to all historic data too. Therefore analysis within this report is based on a snapshot of data at a given point in time. All analysis is based as of March/April 2012.
A new BARB panel was introduced in 2010. Consequently data pre and post panel change (2010) are based on different panels and therefore are not strictly comparable and should be considered with caution.
58
UK Drama UK Soaps
Total hours per year watched by average individual (4+)80 hours 74 hours65 hours 59 hours
Source: BARB, All Individuals, Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five).-UK Drama= ‘Drama: Single Plays’-UK + ‘Drama: Series/Serials-UK’ - UK Soaps= ‘Drama: Soaps-UK’. See Definitions: PSB genres analysis.-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.
Fig 35 Total viewing hours of UK Drama and UK Soaps -Main five PSB channels, 2006 vs. 2011
36 34
19 17
39
2749
39
6
3
0
20
40
60
80
2006 2011 2006 2011
Five
Channel 4*
ITV1
BBC Two
BBC One
UK Drama, UK Soaps, UK Situation Comedy and Sport
59
Total hours per year watched by average individual (4+)9.3 hours 8.1 hours
Fig 36 Total viewing hours of UK Situation Comedy -Main five PSB channels, 2006 vs. 2011
6.1
4.5
2.1
1.7
0.2
1.5
0.8
0.4
0
2
4
6
8
10
2006 2011
Five
Channel 4*
ITV1
BBC Two
BBC One
UK Drama, UK Soaps, UK Situation Comedy and Sport
Source: BARB, All Individuals, Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five).-Based on total minutes of viewing of ‘Entertainment: Situation Comedy-UK’. See Definitions: PSB genres analysis.-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.
60
Total hours per year watched by average individual (4+)
80 hours 56 hours
Fig 37 Total viewing hours of Sports - Main five PSB channels, 2006 vs. 2011
3526
21
13
18
13
3
3
4
2
0
20
40
60
80
100
2006 2011
Five
Channel 4*
ITV1
BBC Two
BBC One
UK Drama, UK Soaps, UK Situation Comedy and Sport
Source: BARB, All Individuals, Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five).-Based on total minutes of viewing of ‘Sport’. See Definitions: PSB genres analysis.-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.
84
63
9186
50
37
68
51
2
2
2
5
6
9
28
6 11
4
115
5 7
40 45
31
44
0%
20%
40%
60%
80%
100%
2006 2011 2006 2011 2006 2011 2006 2011
Other multichannels
Commercial PSBs' portfolio channels
BBC portfolio channels
Main 5 PSB channels
61
Fig 38 Share of viewing to genres by channel groups, 2006 vs. 2011
UK Drama, UK Soaps, UK Situation Comedy and Sport
UK Soaps UK Situation ComedyUK Drama SportSource: BARB, All Individuals, 2006:Network Plus, 2011:Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five).-Based on total minutes of viewing to each genre group. See Definitions: PSB genres analysis.-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.
96 hours 104 hours 81 hours 69hours 20 hours 22hours 119 hours 110hours
62
Summary: Children’s viewing and programming (1)
• Children aged 4-15 year watched, on average, 17.2 hours of television per week in 2011 – down marginally from 17.6 hours in 2010. (See Figure 39).
• The share of children’s total television viewing represented by the main five PSB channels has fallen steadily from 46% in 2006 to 33% in 2011. Over the same period viewing to the BBC digital channels has increased from 7% to 13% and the proportion of viewing accounted for by all other commercial channels has increased from 47% to 54% in 2011. (See Figure 39).
• Data looking at the breakdown in total viewing by genre shows there was an increase in the proportion of children’s viewing on the main five PSB channels accounted for by Entertainment programming, the most watched genre amongst this audience. There was also an increase in the proportion of viewing represented by Other Factual and Films, while viewing to Soaps, Sport, Drama and Children’s declined. (See Figure 40).
• Similar trends are seen when looking at differences in the viewing habits of younger (4-9 year olds) and older children (10-15 year olds). There are some variations in the proportion of viewing represented by each of the genres. Entertainment, Other Factual and Drama programming represented a greater share of viewing among older children whereas Films and Children’s programming on the main five PSB channels represented a greater share of viewing among younger children. (See Figure 41).
Children’s viewing and programming
-Changes to the BARB reporting system now allow broadcasters to retrospectively amend genre labelling of broadcasts aired. These changes will apply to all historic data too. Therefore analysis within this report is based on a snapshot of data at a given point in time. All analysis is based as of March/April 2012.
A new BARB panel was introduced in 2010. Consequently data pre and post panel change (2010) are based on different panels and therefore are not strictly comparable and should be considered with caution.
63
Summary: Children’s viewing and programming (2)
• Analysis of children’s viewing across the individual main PSB channels in 2011 highlights variations in viewing across the each of the channels:- BBC One: Viewing to National News accounted for 12%, the highest across each of the channels.
- BBC Two: Other Factual (30%) and Children’s (20%) programming was most popular on BBC Two.
- ITV1: Entertainment programming accounted for 34% of children’s viewing to the channel, the highest proportion across all the main PSB channels. Soaps accounted for 19% – also higher than on the other channels.
- Channel 4: Entertainment (32%) and Other Factual (30%) represented over 50% of children’s viewing to the channel. Films accounted for 17% of viewing, compared with an average of 11% across the five main PSB channels combined. - Five: Films (28%), Children’s (22%) and Other Factual (21%) were the most popular genres on Five among children, accounting for 71% of viewing to the channel. (See Figure 42).
• Across the main five PSB channels, BBC Two and Five were the most popular for viewing to the children’s genre. The split in viewing across each of the main five PSB channels and the BBC children’s channels, CBBC and Cbeebies, shows significant variations in viewing by sub-genre. Factual programming accounted for almost half of all viewing to the children’s genre on BBC One and Cartoons/Animation represented over 60% of viewing on ITV1. Pre-school represented the majority of viewing to the children’s genre on Channel4, Five and Cbeebies. Drama accounted for over a third of viewing to CBBC while viewing to the children’s genre on BBC Two was spread across the sub-genres. (See Figure 43).
Children’s viewing and programming
-Changes to the BARB reporting system now allow broadcasters to retrospectively amend genre labelling of broadcasts aired. These changes will apply to all historic data too. Therefore analysis within this report is based on a snapshot of data at a given point in time. All analysis is based as of March/April 2012.
A new BARB panel was introduced in 2010. Consequently data pre and post panel change (2010) are based on different panels and therefore are not strictly comparable and should be considered with caution.
64
Summary: Children’s viewing and programming (3)
• Children watched 16 hours of children’s programming across the main five PSB channels in 2011 – down from 40 hours in 2006. Viewing fell from 16 hours o 5 hours on BBC2 and from 11 hours to 3 hours on BBC1. Viewing also fell on ITV1, while there was a marginal increase from 5 to 6 hours on Five. (See Figure 44).
• The increased popularity of CBBC and Cbeebies can be seen when looking at the share of viewing to the children’s genres across all channels represented by each of the channel groups. The proportion of viewing represented by the main five PSB channels fell significantly from 20% in 2006 to 7% in 2011. Over the same period viewing to the BBC Portfolio channels increased from 23% to 34% in 2011. The shares represented by the Commercial PSB portfolio channels and Other multichannels remained fairly stable. Similar trends were noted across younger and older children. (See Figure 45).
Children’s viewing and programming
-Changes to the BARB reporting system now allow broadcasters to retrospectively amend genre labelling of broadcasts aired. These changes will apply to all historic data too. Therefore analysis within this report is based on a snapshot of data at a given point in time. All analysis is based as of March/April 2012.
A new BARB panel was introduced in 2010. Consequently data pre and post panel change (2010) are based on different panels and therefore are not strictly comparable and should be considered with caution.
20 20 17 15 15 14
26 2422 21 20 19
7 910 10 12 13
47 48 52 54 52 54
0%
20%
40%
60%
80%
100%
2006 2007 2008 2009 2010 2011
Commercial multichannel (e.g. Sky One, Jetix, Disney, CiTV)
BBC digital (e.g. CBBC, CBeebies, BBC Three)
ITV1, Channel 4*, Five
BBC One, BBC Two
Proportion of weekly viewing (%)
Children’s viewing and programming
Fig 39 Children’s total weekly viewing by channel type, 2006-2011
Source: BARB, All children (4-15), Network. -New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution
65
15.615.5 Avg weekly hours of viewing16.2 16.0 17.6 17.2
66
Source: BARB, All children (4-15), Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five). -Network viewing-excludes nations/regions programming. See Definitions: All genres analysis.-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.
Proportion of viewing (%)
Children’s viewing and programming
Fig 40 Children’s viewing by genre on the main five PSB channels, 2006 vs. 2011
19 23
1416
1412
1011
97
11 96 612 6
6
0%
20%
40%
60%
80%
100%
2006 2011
Education
Arts & Classical Music
Religious
Other
Specialist Factual
Current Affairs
Children's
National News/Weather
Drama
Sport
Films
Soaps
Other Factual
Entertainment
338 hours 277 hours
67
Proportion of viewing (%)
Children’s viewing and programming
Fig 41 Children’s viewing by genre on the main five PSB channels, 2006 vs. 2011
18 22 20 24
1114 15
1714
12 141210
12 10109
7 9 897 12 1066
6 717 98 3
6 2 6
0%
20%
40%
60%
80%
100%
2006 2011 2006 2011
Education
Arts & Classical Music
Religious
Other
Specialist Factual
Current Affairs
Children's
National News/Weather
Drama
Sport
Films
Soaps
Other Factual
Entertainment
Children 4-9 Children 10-15Source: BARB. Children 4-9, Children 10-15, Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five). -Network viewing-excludes nations/regions programming. See Definitions: All genres analysis.-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.
301 hours 248 hours 373 hours 305 hours
68
Proportion of viewing (%)
Children’s viewing and programming
Fig 42 Children’s viewing by genre on the main five PSB channels by channel, 2011
2317 12
34 32
16
1030
10
30
21
12
12
19
7
7
11
67
9
17
28
7
1013
79
15
7
4
9
612
56 4
20
22
6 979
3
0%
20%
40%
60%
80%
100%
Main five PSBs
BBC One BBC Two ITV1 Channel 4 Five
Education
Arts & Classical Music
Religious
Other
Specialist Factual
Current Affairs
Children's
National News/Weather
Drama
Sport
Films
Soaps
Other Factual
Entertainment
Source: BARB. All Children (4-15), Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five).-Network viewing-excludes nations/regions programming. See Definitions: All genres analysis.1
Proportion of viewing (%)
Children’s viewing and programming
Fig 43 Children’s viewing of the Children’s genre by subgenre, 2011
3.4 hours 5.1 hours 0.6 hours 0.1hours 6.4 hours 44.7 hours 36.8 hours
69
518
61
17 1420
4
18
11
12
0%0%
372722
0
19
6
48
18
13 20
2
28
10
83 84 89
0%
20%
40%
60%
80%
100%
BBC One BBC Two ITV1 Channel 4 Five CBBC Cbeebies
Sitcom
Quizzes
PreSchool
Miscellaneous
Factual
Entertainment
Drama stories
Cartoons/Animation
Source: BARB, All children (4-15), Network.-Based on total minutes of viewing to ‘Children’s’. Definitions: PSB genres analysis.
70
Total annual hours of viewing by average child
Children’s viewing and programming
Fig 44 Children’s viewing hours of Children’s genre- Main five PSB channels - 2006 vs. 2011
Source: BARB. 2006: Children, Network-Based on total minutes of viewing of ‘Childrens’. See Definitions: PSB genres analysis.-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution
16 hours40 hours
113
16
5
7
5
6
0
20
40
60
2006 2011
Five
Channel 4*
ITV1
BBC Two
BBC One
20
718
7
25
6
23
34
2535
17
32
4 6 4 6 56
53 53 53 52 53 56
0%
20%
40%
60%
80%
100%
2006 2011 2006 2011 2006 2011
Other multichannels
Commercial PSBs' portfolio channelsBBC portfolio channels
Main 5 PSB channels
71
Fig 45 Share of viewing to the Children’s genre by channel groups, 2006 vs. 2011
Children’s viewing and programming
Children Children 4-9 Children 10-15
Source: BARB, Children (4-15), 2006:Network Plus, 2011:Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five).-Based on total minutes of viewing to Children’s. See Definitions: PSB genres analysis.-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.
199 hrs 240 hrs 287 hrs 345 hrs 118 hrs 137 hrs
72
News analysis sectionSlide
• National News and Current Affairs - genre analysis 69
• Nations/Regions News - genre analysis 76
• Regional News – in-depth analysis 83- Summary 83- Share of viewing 86- Audience profile 90- Programme inheritance 93- Breakdown by region 96- Focus on Border 100
73
Summary: National News and Current Affairs, 2006 vs. 2011 (1)
• BBC1 has the greatest level of reach in a average week of all the PSB channels with 65% or 32m people. ITV have the second highest share with 41% or 20m people, although this is lower than in 2010 (43% or 21m people). BBC News was the only other channel in 2011 that increased its share in an average week rising from 18% (9m) to 20% (10m).
•Between 2006 and 2011, viewing to National News programming on the main five PSB channels declined from 91 hours a year in 2006 to 86 hours a year in 2011 (see Figure 46). While viewing on BBC One increased by 10 hours a year to 63 hours in 2011, this overall decline was driven by a fall in viewing on ITV1 from 26 hours to 15 hours. Viewing fell by an hour on eachof BBC Two, Channel 4 and Five.
– The age profile of news tends to be skewed towards older age groups, with viewers aged 45 or over accounting for 76% of viewing across the main five PSB channels. Profiles for each of the five PSB channels were fairly similar, although BBC Two and Channel 4 attracted slightly younger audiences. BBC Two and Channel 4 news programmes also attracted a greater proportion of ABC1 viewers compared with ITV1 and Five. (See Figures 47 & 48).
–While there has been a decline in news viewing on the main five PSB channels, the increased viewing to the 24-hour news channels , BBC News and Sky News, has led to an upward trend in news consumption (see Figure 49).
National News and Current Affairs
-Changes to the BARB reporting system now allow broadcasters to retrospectively amend genre labelling of broadcasts aired. These changes will apply to all historic data too. Therefore analysis within this report is based on a snapshot of data at a given point in time. All analysis is based as of March/April 2012.- See Definitions: PSB genre analysis.
A new BARB panel was introduced in 2010. Consequently data pre and post panel change (2010) are based on different panels and therefore are not strictly comparable and should be considered with caution.
It is important to note viewing of National News (and to a lesser extent Current Affairs) programming can be significantly driven by timely events.
74
Summary: National News and Current Affairs, 2006 vs. 2011 (2)
•Between 2006 and 2011, overall hours of viewing to Current Affairs on the main five PSB channels increased from 33 hours to 53 hours, with viewing increasing by 10 hours a year on both BBC One and ITV1. (See Figure 50).
•Analysis of National News and Current Affairs consumption across all channels shows the fall in news viewing on the main five PSB channels and the growth in viewing on BBC portfolio channels and other multichannels. While the amount of current affairs viewing increased across the main five PSB channels, there was a fall in the share represented by these channels as there was an overall increase in viewing to this genre. (See Figure 51).
National News and Current Affairs
-Changes to the BARB reporting system now allow broadcasters to retrospectively amend genre labelling of broadcasts aired. These changes will apply to all historic data too. Therefore analysis within this report is based on a snapshot of data at a given point in time. All analysis is based as of March/April 2012.- See Definitions: PSB genre analysis.
Fig 46a Average weekly reach of National and International News – by channel group
TV - Average weekly reach of ‘National & International News’
75
Mill
ions
of p
eopl
e
Source: BARB, All Adults 16+, National/International News genre. Reach criteria = 3 consecutive minutes. Note:S4C and ITV News channel excluded from this analysis.ITV = ITV1, ITV1+1, ITV1 HD, ITV2, ITV2+1, ITV3, ITV3+1, ITV4, ITV4+1. C4= C4, C4+1, E4, E4+1, More 4, More 4+1, Five= Ch5, 5*, 5*+1, 5 USA, 5 USA+12010-2011 data based on Network.
31.6
5.78.8
21.0
7.2 7.3
31.8
5.69.6
19.8
6.9 7.0
0
5
10
15
20
25
30
35
BBC One BBC Two BBC News ITV1 Channel 4 Channel 5
2010 2011
65% 65%
12% 11%
18%20%
43%41%
15% 14% 15% 14%10.5%
76
Fig 46b Total viewing of National News – Main five PSB channels only, 2006 vs. 2011
National News and Current Affairs
Total hours per year watched by average individual (4+)
91 hours 86 hours
Source: BARB, All Individuals, Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five).-Based on total minutes of viewing of ‘News: National/International’. See Definitions: PSB genre analysis.-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.
5363
4
326
15
53
32
0
20
40
60
80
100
2006 2011
Five
Channel 4*
ITV1
BBC Two
BBC One
77
National News and Current Affairs
Fig 47 Age profile of National News viewers, 2011
3 3 2 4 5 53 3 44 7 5
7 6 9 6
126
12 1114 12
12
10
17 17
1818
15
14
21 21
2019
16
17
38 3833 37 32
42
0%
20%
40%
60%
80%
100%
Main PSBs BBC One BBC Two ITV1 Channel 4 Five
65+
55-64
45-54
35-44
25-34
16-24
Children
Source: BARB, All Individuals, Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five). Profile data calculated on a base of All Individuals.-Based on viewing of ‘News: National/International’. See Definitions: PSB genre analysis.
78
National News and Current Affairs
22 2433
13
28
12
25 25
22
23
26
21
21 2115
24
18
21
32 30 3040
28
46
0%
20%
40%
60%
80%
100%
Main PSBs BBC One BBC Two ITV1 Channel 4 Five
DE
C2
C1
AB
Fig 48 Socio-economic profile of National News viewers, 2011
Source: BARB, All Individuals, Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five).Profile data calculated on a base of All Individuals.-Based on viewing of ‘News: National/International’. See Definitions: PSB genre analysis.
0
2
4
6
8
10
12
Janu
ary
06
Mar
ch 0
6
May
06
July
06
Sep
tem
ber 0
6
Nov
embe
r 06
Janu
ary
07
Mar
ch 0
7
May
07
July
07
Sep
tem
ber 0
7
Nov
embe
r 07
Janu
ary
08
Mar
ch 0
8
May
08
July
08
Sep
tem
ber 0
8
Nov
embe
r 08
Janu
ary
09
Mar
ch 0
9
May
09
July
09
Sep
tem
ber 0
9
Nov
embe
r 09
Janu
ary
10
Mar
ch 1
0
May
10
July
10
Sep
tem
ber 1
0
Nov
embe
r 10
Janu
ary
11
Mar
ch 1
1
May
11
July
11
Sep
tem
ber 1
1
Nov
embe
r 11
Sky News BBC News Main 5 PSBs
79
Fig 49 Total viewing to National News across the main five PSB channels and rolling news services, 2006-2011
National News and Current Affairs
Source: BARB, All Individuals. 2006-2009:Network Plus/ 2010+:Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five).-Based on total minutes of viewing of ‘News: National/International’. See Definitions: PSB genre analysis.-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.
Tota
l hou
rs p
er y
ear w
atch
ed b
y av
erag
e in
divi
dual
(4+)
80
Fig 50 Total viewing of Current Affairs - Main five PSB channels only, 2006 vs. 2011
National News and Current Affairs
Total hours per year watched by average individual (4+)33 hours 53 hours
19
29
4
49
19
1
3
0
20
40
60
2006 2011
Five
Channel 4*
ITV1
BBC Two
BBC One
Source: BARB, All Individuals, Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five).-Based on total minutes of viewing of ‘Current Affairs’. See Definitions: PSB genre analysis.-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.
9078
95 92
6
13
4 55 8
0%
20%
40%
60%
80%
100%
2006 2011 2006 2011
Other multichannels
Commercial PSBs' portfolio channels
BBC portfolio channels
Main 5 PSB channels
81
Fig 51 Share of viewing to National News and Current Affairs by channel groups, 2006 vs. 2011
National News and Current Affairs
National News Current AffairsSource: BARB, All Individuals, 2006:Network Plus, 2011:Network.-Based on total minutes of viewing of ‘News:National/International’ and Current Affairs’ genres across all channels. See Definitions: PSB genre analysis.-New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.
102 hours 110 hours 36 hours 57 hours
82
Summary: Nations/regions News (1)
• Across the UK in 2011, the average individual watched a total 86 hours of National News and a total of 27 hours of nations/regions news. Time spent watching these two news genres varied across the devolved nations and English regions.
• Devolved nations: – Viewers in Scotland spent more time watching both National News programming (92 hours) and nations news (33
hours) than the UK average of 86 hours and 28 hours respectively.– Viewing of nations/regions News in Wales (29 hours) was the lowest of the devolved nations, but more than the UK
average (28 hours). The average individual watched 87 hours of National News programming.– Viewers in Northern Ireland spent the least time watching National News (81 hours), however these viewers spent
the most time watching nations/regions news (37 hours) than across the other devolved nations and the UK average. (See Figure 52).
• English regions: – Viewing to National News was highest in the South West (99 hours) and Meridian (98 hours) and lowest in the West
of England (78 hours) and London (80 hours).– Nations/regions news viewing was highest in the Border region (41 hours) and lowest in London (19 hours). (See
Figure 53).
Nations/regions News
-Changes to the BARB reporting system now allow broadcasters to retrospectively amend genre labelling of broadcasts aired. These changes will apply to all historic data too. Therefore analysis within this report is based on a snapshot of data at a given point in time. All analysis is based as of March/April 2012.
A new BARB panel was introduced in 2010. Consequently data pre and post panel change (2010) are based on different panels. In addition, there was some re-defining of geographic borders. As a result data pre and post data are not strictly comparable and should be considered with caution.
It is important to note viewing of News programming can be significantly driven by timely events.
83
Summary: Nations/regions News (2)• Between 2006 and 2011, the total time spent watching nations/regions news across the year per individual, remained
fairly stable – although at the channel level, viewing to BBC One increased as viewing to ITV1 decreased. (See Figure 54).
• Looking at the share of viewing of Channel 3 and BBC One evening nations/regions news programmes in 2011 compared to 2006 shows that across the whole of the UK, the average share of the main weekday evening nations/regions news fell by 2 points on Channel 3 and remained stable on BBC One (see Figures 55).
• In the devolved nations, Channel 3’s share fell in Northern Ireland (down 3 points), but increased in Wales (up 2 points) and Scotland (up 2 points). BBC One’s share fell in Northern Ireland (down 1 point) and Wales (down 7 points) while increasing in Scotland (up 1 point). (See Figure 55).
• In the English regions in 2011:– Channel 3’s shares fell in five out of the ten regions including the East (down 7 points), Meridian (down 6 points)
and Midlands (down 5 points). It’s share rose in four regions including Border (up 13 points) and the North East (up 5 points).
– BBC One’s share for the weekday evening regional news increased across six of the ten regions and remained stable in two regions. Small falls were see in the East and North West (down 1 point each). The most notable increases were seen in the South West, Border and the West (up 9 points each). (See Figure 56).
Nations/regions News
-Changes to the BARB reporting system now allow broadcasters to retrospectively amend genre labelling of broadcasts aired. These changes will apply to all historic data too. Therefore analysis within this report is based on a snapshot of data at a given point in time. All analysis is based as of March/April 2012.
84
Total hours per year watched by average person
Nations/regions News
Fig 52 Total hours of viewing of National News and BBC/Channel 3 nations News by nation, 2011
Source: BARB, All Individuals. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five).-Based on total minutes of viewing of ‘News: National/International’ and ‘News: Regional News’. See Definitions: PSB genres analysis.
8692 87
81
2733 29
37
0
20
40
60
80
100
UK Scotland Wales N.Ireland
UK/ National News
Nations or Regions News
85
Total hours per year watched by average person
Nations/regions News
Fig 53 Total hours of viewing of National News and BBC/Channel 3 regions News by English region, 2011
8680 82 83 87 92
9888
99
7891
2719 24 26 29 29 29 28 34
2641
0
20
40
60
80
100
UK London Midlands North West
Yorkshire North East
Meridian East South West
West Border
UK/National News
Regional News
Source: BARB, All Individuals. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five)-Based on total minutes of viewing of ‘News: National/International’ and ‘News: Regional News’ . See Definitions: PSB genres analysis.
86
Fig 54 Total viewing of Nations/regions News – Main five PSB channels only, 2006 vs. 2011 Total hours per year watched by average individual (4+)
28 hours 27 hours
Source: BARB, All Individuals, Network. Main five PSB channels (BBC One, BBC Two, ITV1, Channel 4, Five).-Based on total minutes of viewing of ‘News: Regional’. See Definitions: PSB genres analysis.-* C4 2006 data includes S4C viewing. Following DSO in Wales, S4C became a standalone channel and so is excluded from C4’s 2011 data-New BARB panel introduced 1st Jan 2010. This included a re-defining of geographic boundaries. As a result pre and post panel change data must be treated with caution.
16 18
11 9
0
5
10
15
20
25
30
2006 2011
Five
Channel 4*
ITV1
BBC Two
BBC One
Nations/regions News
87
Channel 3/ITV 18:00
BBC One 18:30
Nations/regions News
Fig 55 Channel 3 and BBC nations evening news viewing share, 2006 and 2011
18
34
17
25
20
37
15
23
UK
N. Ireland
Wales
Scotland
20062011
28
26
29
30
28
27
36
29
UK
N. Ireland
Wales
Scotland
Source: BARB, All Individuals.-Based on average channel shares of ‘News: Regional News’ genre programming start time 17:50-18:40 Monday-Friday. UK figure based on daypartsITV1 Mon-Fri 1800-1830, BBC Mon-Fri 1830-1900-ITV regions used for analysis, therefore BBC One share may not exactly correlate with distinct BBC regional news programmes-As part of the panel change (2010), there was a re-defining of geographic boundaries which may have had a contributing effect to any viewing data changes 2006 vs. 2011. Pre and post panel data should be viewed with caution.
88
Channel 3/ITV 18:00
BBC One 18:30
Nations/regions News
Fig 56 ITV1 and BBC regional evening news viewing share, 2006 and 2011
28
24
29
25
33
25
32
34
41
24
35
28
24
29
26
27
20
29
35
32
15
26
UK
London
Midlands
North West
Yorkshire
North East
Meridian
East
South West
Border
West
Source: BARB, All Individuals.-Based on average channel shares of ‘News: Regional News’ genre programming start time 17:50-18:40 Monday-Friday. UK figure based on daypartsITV1 Mon-Fri 1800-1830, BBC Mon-Fri 1830-1900-ITV regions used for analysis, therefore BBC One share may not exactly correlate with distinct BBC regional news programmes-As part of the panel change (2010), there was a re-defining of geographic boundaries which may have had a contributing effect to any viewing data changes 2006 vs. 2011. Pre and post panel data should be viewed with caution.
18
12
15
18
18
22
18
17
17
38
14
20
12
20
21
20
17
24
24
15
25
13
UK
London
Midlands
North West
Yorkshire
North East
Meridian
East
South West
Border
West
20062011
89
Regional News analysis: Summary (1)• BBC1’s early evening regional news (EERN) has outperformed its early even national news (EENN) since at least
2005. The BBC1’s EERN programme attracts the highest share of all the early evening news programmes on both BBC1 and ITV1. Looking at ITV1 the picture is very different, here the EENN programme outperformed its regional offering until mid 2008 then the gap between the two programmes closed as they both continued to decline in audience share, the EENN to a greater extent than the EERN programme.
• The reasons why one programme performs better than another are varied, however looking in detail at the programme slots which precede the programmes, can shed some light. At a glance the data suggests BBC1’s EERN benefits from strong channel performance in the preceding half-hour when the BBC EENN is transmitted. The same can’t be said of ITV1’s EERN (1800-1829) as the preceding slot attracts just over half the audience share of the preceding slot to the BBC EERN programme.
• While BBC1’s share between 18:30-18:59 has remained fairly stable over the past 7 years, ITV1’s share during that slot as been in decline. The same is true with ITV1’s EERN slot (1800-1829) although the decline is less.
• The profile of BBC1’s audience changes slightly from 1700-1830 as older viewers tune in for the lead up to the BBC EENN and younger viewers switch over to Channel 4 and Five. ITV1’s profile remains much more consistent across the same dayparts
• Substantial inheritance effect can be deduced from BBC’s EENN programme to their EERN programme.– Inheritance analysis suggests 80% of viewers to the BBC EENN stay with BBC1 to watch the BBC EERN, this
figures rises to 84% amongst adults aged 55+ and falls to 61% of younger adults aged 25-34.– The data suggests that younger viewers come back to BBC1 for the EERN as the profile of the slot becomes
younger compared to the preceding slot. – Due to the fact that the viewing universe increases during the peak-time slot and viewers switch from other
channels to BBC1, this inherited audience represents around 60% of all viewers reached by the BBC EERN.
A new BARB panel was introduced in 2010. Consequently data pre and post panel change (2010) are based on different panels and therefore comparisons should be viewed with caution.
Regional News Analysis
90
• In the case of ITV1 the EERN programme benefits much less from inheritance than the BBC EERN, as just under half of viewers to The Chase (the programme which preceded the ITV EERN programme in the sample week that was chosen) (49%) go on to watch the ITV EERN.
• To try to understand which regions are driving the BBC EERN performance and to explore whether the BBC EERN is outperforming the BBC EENN in every region, the analysis looked in detail at the BBC EENN and the BBC EERN by region over time. What was evident was that the EERN outperformed the EENN is every region, across the last two years. Across 2009 in the South West, Border and West the EENN did slightly outperform the EERN programme. The only region to see a decline in audiences to it EERN programme since 2009 was Wales.
• In contrast the ITV1 EERN programme is outperformed by the EENN programme in all the English regions excluding Border in 2010 and 2011 and the North East in 2011 and the nations Scotland and NI where the EERN outperforms the EENN.
• While many regions have seen a drop in the share of viewing to the ITV1 EERN programme since the merger of regions for the purposes of reporting regional news in 2009, some regions have actually seen an INCREASE in share to their ITV1 EERN programme. The region where this increase has been the greatest is Border.
• The merger of the Border/Tyne Tees region in Feb 2009 was one of the most talked about, however it appears from the data that the merger hasn’t negatively affected the regional news audience for either of those regions. In fact the audiences have increased. Instead of a half-hour standalone programme, Lookaround and North East Tonight now contain at least 15 minutes of dedicated local news at the start of the programme, followed by shared output from both regions for the remaining 15 minutes.
• In order to try to understand what has driven this increase in audiences in the Border region and to explore where they are coming from and when they are tuning into the ITV1 EERN programme we analysed the flow of audiences. Looking at 5 minute slots from 1700 up until 1830 one can see that the greatest activity in terms of audience movement is between 1755-1800, just before the start of the ITV1 EERN, where ITV1 gains 29,000 viewers.
Regional News analysis: Summary (2)
Regional News Analysis
91
• Of this net gain almost half (48%) switch ON their televisions specifically to watch the ITV1 EERN programme. 7,000 come from CH4 and 2,000 from BBC2. 3,000 viewers are lost to BBC1 within this 5 minute slot. The channel continues to gain audiences for the next 10 minutes until 1810-1815 when audiences can also be seen leaving the channel. We know that it is the first 15 minutes of the ITV1 EERN programme that contains dedicated local news and the shared output makes up the last 15 minutes of the programme and it appears that the audiences are coming to the programme for the first half and then gradually start moving as the programme progresses .
• Doing this same analysis based on the first Monday in March (as snap shot day in 2008) paints a very different picture. In 2008 the same slot to ITV1 gained a total of 18,000 viewers only (11,000 viewers less than the same time in 2012). 11,000 came from other multichannel channels and 7,000 switched ON to ITV1 specifically. Whilst these analyses are only illustrative, it does suggest that ITV1 EERN slot in Border is gaining more viewers in recent years and a larger proportion are turning on specifically to watch it, particularly the first 10-15 minutes.
• Looking at the inheritance effect of the preceding programme to ITV1’s EERN in the BORDER region, we can see that more recently almost two thirds (64%) of viewers to the preceding programme (The Chase, in the sample week in 2012) went on to watch the EERN programme. The same period in 2008 saw a 50% inheritance (the preceding programme in 2008 was Golden Balls). While only illustrative these analyses do appear to show that more recently the ITV1 EERN in Border has benefited from greater inheritance, along with a greater number of viewers turning over or ON specifically to watch the programme, both of which contribute to an increased audience to the programme overall.
Regional News analysis: Summary (3)
Regional News Analysis
0%
5%
10%
15%
20%
25%
30%
35%
ITV EENN ITV EERN BBC EENN BBC EERN
Figure 57: Share of viewing to BBC early evening regional news continues to attract highest audience share
Source: BARB
Regional News Analysis
93
Figure 58: BBC1’s early evening regional news benefits from strong performance in preceding half-hour slot
1017
25 281311
109
1313
18 1812
10
8 6
67
4 2
4741
34 37
M-F 1700-1729 M-F 1730-1759 M-F 1800-1829 M-F 1830-1859
Other
Five
CH4+S4C*
ITV 1
BBC Two
BBC One
Channel Share by Daypart, Weekdays
Source: BARB, 2011Please note this chart combines post 2010 figures for Ch4 and S4C
Total TV population
13.2m 15.7m 18.4m 20.0m
Regional News Analysis
94
Figure 59: BBC1’s regional news share has remained fairly stable
29 28 28 28 28 29 28
9 11 11 10 10 10 9
24 23 22 20 18 18 18
11 9 10 9 8 6 6
5 3 2 32 2 2
22 26 29 30 33 35 37
2005 2006 2007 2008 2009 2010 2011
Other
Five
CH4 +S4C*
ITV1
BBC Two
BBC One
Channel Share: Weekdays, 1830-1859
Source: BARB, 2011* Please note this chart combines post 2010 figures for Ch4 and S4C.
Regional News Analysis
95
Figure 60: BBC1 has also maintained audience share in their early evening national news slot
26 25 25 26 25 25 25
9 11 11 11 11 11 10
21 20 20 19 19 18 18
14 12 12 11 10 9 8
10 10 8 6 65 4
20 23 25 27 30 33 34
2005 2006 2007 2008 2009 2010 2011
Other
Five
CH4+S4C*
ITV1
BBC Two
BBC One
Channel Share: Weekdays, 1800-1829
Source: BARB, 2011Please note this chart combines post 2010 figures for Ch4 and S4C
Regional News Analysis
96
Figure 61: The profile of BBC1’s audience changes slightly between the dayparts
6 4 3 4
54 3 3
54
4 5
87
8 9
1213 13
14
63 67 69 65
M-F 1700-1729 M-F 1730-1759 M-F 1800-1829 M-F 1830-1859
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 16-24
Children
Channel Profile: BBC One, Weekdays
Source: BARB, 2011
Regional News Analysis
97
2 2 3 5 4 5 9
2514
6 7 921 20 19
3 3 3 5 4 49
19
22
6 610
10 10 10
3 4 55 4 5
12
2125
10 1112
12 13 14
7 79
9 9 10
15
1413
11 13
16
14 15 15
13 1416
17 18 17
19
1114
1417
18
13 14 1472 7164 59 61 60
37
11 13
53 4735 30 28 28
1730
-17
5918
00-
1829
1830
-18
59
1730
-17
5918
00-
1829
1830
-18
59
1730
-17
5918
00-
1829
1830
-18
59
1730
-17
5918
00-
1829
1830
-18
59
1730
-17
5918
00-
1829
1830
-18
59
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 16-24
Children
Channel Profile: Weekdays
Source: BARB, 2011
BBC Two ITV1 Ch4 Five Other
Regional News Analysis
Figure 62: Audience profile, channels except for BBC1, change across dayparts
98
Figure 63: The profile of ITV1’s audience remains much more consistent between the dayparts
4 5 4 55 5 4 45 5 4 5
9 99 10
15 17 18 17
61 59 61 60
M-F 1700-1729 M-F 1730-1759 M-F 1800-1829 M-F 1830-1859
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 16-24
Children
Channel Profile: ITV1, Weekdays
Source: BARB, 2011
Regional News Analysis
99
Figure 64: 80% of all Six O’clock News viewers go on to watch the BBC regional news programme
4.4m
6.2m
Six O'clock news BBC regional news
Average Audience (Millions)
Programme Inheritance (sample week)
Source: BARB, 05/03/12-09/03/12 This analysis is based on a sample week only and therefore is illustrative rather than definitive
On average 80% of Six O’clock News viewers go on to watch the BBC regional news programme, representing 60% of all viewers to the regional news
% Six O’clock News viewers going on to watch BBC regional
news
All Individuals 80%
Children 67%
16-24 64%
25-34 61%
35-44 72%
45-54 72%
55+ 84%
Regional News Analysis
100
Figure 65: Audience Breakdown of BBC regional news
0.10.30.6
3.4
3.0
BBC regional news
Aver
age
Audi
ence
(Mill
ions
)
'New' viewers55+45-5435-4425-3416-24Children
'Inherited'
'New'
Audience Breakdown: Inherited vs. ‘New’
Average Reach: 7.6m viewers
Source: BARB, 05/03/12-09/03/12 (Reach based on 3 mins consecutive viewing)
Regional News Analysis
101
Figure 66: Almost half of all The Chase viewers go on to watch the ITV regional news programme
2.43.4
The Chase ITV regional news
Average Audience (Millions)
Programme Inheritance (sample week)
On average 49% of The Chase viewers go on to watch the ITV regional news programme, representing 43% of all viewers to the regional news
Source: BARB, 05/03/12-09/03/12 This analysis is based on a sample week only and therefore is illustrative rather than definitive
Regional News Analysis
102
23 26 23 25 23 222227
2226
19 222227
2226
22 232429
2530
222725
3226
33
2329
2429
25
3325
30
0
5
10
15
20
25
30
35
40
45
50
London Midlands North West Yorkshire North East Scotland
BBC EENN 2009
BBC EENN 2010
BBC EENN 2011
BBC EERN 2009
BBC EERN 2010
BBC EERN 2011
Figure 67: Audience share of BBC regional news vs. national news by region from 2009 to 2011 (1)
Source: BARB, EERN figures based on regional news genre programming, based on ITV regions. EENN based on daypart slot data
Regional News Analysis
%
103
27 27
38
1619
2932
27 2935
17 18
26 2329 30
35
16 16
28 2532 31 33
26
16
25
343236
44
28 2735
2832 34
41
26 24
3529
0
5
10
15
20
25
30
35
40
45
50
Meridian East South West Ulster Border West Wales
BBC EENN 2009
BBC EENN 2010
BBC EENN 2011
BBC EERN 2009
BBC EERN 2010
BBC EERN 2011
Source: BARB, EERN figures based on regional news genre programming, based on ITV regions. EENN based on daypart slot data
Figure 68: Audience share of BBC regional news vs. national news by region from 2009 to 2011 (2)
Regional News Analysis
%
104
1418 19 19 18
2214 17
20 1923
1814 16
2318 21 19
1217 16 20 17
24
1215 16 19
23 24
12 15 17 1822 25
0
5
10
15
20
25
30
35
40
45
50
London Midlands North West Yorkshire North East Scotland
ITV EENN 2009ITV EENN 2010ITV EENN 2011ITV EERN 2009ITV EERN 2010ITV EERN 2011
Figure 69: Audience share of ITV regional news vs. national news by region from 2009 to 2011 (1)
Source: BARB, EERN figures based on regional news genre programming, based on ITV regions. EENN based on daypart slot data
Regional News Analysis
%
105
18 18 15
2632
18 161915 16
2731
161917 15 17
2634
151921 21
13
3428
14 1520 18 15
35 38
15 1718 17 17
35 38
14 17
0
5
10
15
20
25
30
35
40
45
50
Meridian East South West Ulster Border West Wales
ITV EENN 2009ITV EENN 2010ITV EENN 2011ITV EERN 2009ITV EERN 2010ITV EERN 2011
Source: BARB, EERN figures based on regional news genre programming, based on ITV regions. EENN based on daypart slot data
Figure 70: Audience share of ITV regional news vs. national news by region from 2009 to 2011 (2)
Regional News Analysis
%
106
Figure 71: The greatest amount of audience flow activity between 17:55-18:00…
-20
-15
-10
-5
0
5
10
15
20
1700-1705
1705-1710
1710-1715
1715-1720
1720-1725
1725-1730
1730-1735
1735-1740
1740-1745
1745-1750
1750-1755
1755-1800
1800-1805
1805-1810
1810-1815
1815-1820
1820-1825
1825-1830
View
ers,
000
's
BBC One BBC Two CH4 Five Other On/Off
ITV1’s Net Loss/Gain by Channel
Source: BARB, 05/03/2012, Border region, this analysis is based on a single day and therefore is illustrative rather than definitive
ITV1’s Net Gain
ITV1’s Net Loss
Regional News Analysis – sample day illustrative only
107
Figure 72: Where the channel gains 29,000 viewers
-20
-15
-10
-5
0
5
10
15
20
1750-1755 1755-1800 1800-1805 1805-1810 1810-1815
View
ers,
000
's
BBC One BBC Two CH4 Five Other On/Off
ITV1’s Net Loss/Gain by Channel
ITV1’s Net Gain
ITV1’s Net Loss
Source: BARB, 05/03/2012, Border region, this analysis is based on a single day and therefore is illustrative rather than definitive
Regional News Analysis – sample day illustrative only
108
Figure 73: Programme Inheritance (sample weeks)
Source: BARB, 05/03/12-09/03/12 and 03/03/08-07/03/08 , this analysis is based on two days and is therefore illustrative rather than definitive
05/03/12-09/03/12 03/03/08- 07/03/08
% of viewers going on to watch Border regional news Lookaround
64%(The Chase- average 3 min consecutive reach 61,000)
50%(Golden balls – average 3 min
consecutive reach 54,000)
Average reach to Lookaround (3mins consecutive)
109,000 79,000
New viewers 71,000 52,000
inherited 38,000 27,000
Regional News Analysis – sample period illustrative only
109
Summary: S4C
• In 2011, S4C Welsh language programmes were watched for an average of 20 hours per year by all individuals in the S4C region; this is an increase on the average hours watched the previous year in 2010 (19.0 hours), but is lower than the average hours watched in 2009 (21.1 hours) (See Figure 74).
• The weekly reach of Welsh language programming on S4C was 17% in 2011, equalling the previous couple of years, but the weekly reach based on thousands saw an increase year on year with 474,000 individuals tuning into the channel (See Figure 74).
• In 2011, S4C’s share of all viewing remained at 1.3% and its share of peak-time viewing increased to 2.0% (Figure 75).
• Looking at the proportions of viewing of different genres on S4C in 2011 shows that Sport (22%), Drama (including Soaps, series and single dramas) (20%), and Current Affairs (14%) were the most-watched genres (See Figure 76).
S4C
The Welsh Authority has the statutory responsibility to provide the S4C service for viewers in Wales. S4C is a wholly Welsh language channel broadcasting 120 hours of programmes each week, across a range of platforms, including online. This report focuses on 2011.
Television viewing data are taken from the BARB measurement system, which examines S4C Welsh output as a whole, in order to provide an overall picture of the amount of Welsh programming viewed. Analysis was carried out based on all individuals in Wales. Data reported here were supplied by S4C, rather than produced by Ofcom.
• In 2010 a new BARB panel was introduced. Data pre and post 2010 are based on different viewer panels. Refined geographic boundaries were also introduced for Wales. Comparisons pre and post 2010 should be viewed with caution.
• Changes to the BARB reporting system in 2010 now also allow broadcasters to retrospectively amend the genre labelling of broadcasts they have aired. These changes will apply to all historic data for respective programmes/films. As a result of this analysis within this report is subject to change over time. All data within this report true as of April/May/June 2011.
S4C
Fig 74 Viewing of Welsh language output on S4C, 2007 - 2011
110
Hours viewed of Welsh language programming Average hours a year 3-min weekly reach (000s)
511,000 504,000449,000 467,000 474,000
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
2007 2008 2009 2010 2011
Weekly reach of Welsh language programming
19.321.4 21.1
19.0 20.1
0
5
10
15
20
25
30
2007 2008 2009 2010 2011
20% 20% 17% 17% 17%
Source: S4C/BARB, all Individuals (4+). S4C Region.Notes: New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.
Source: S4C/Infosys. S4C Region, All Individuals.
Fig 75 Share of viewing in Wales, all viewers, all hours and peak time, 2007 - 2011
111
Share (%)
All Hours(0600-3000)
Peak Time(1800-2230)
2007 3.0% 2.9%2008 2.7% 2.9%2009 2.2% 2.6%2010 * 1.3% 1.9%2011 * 1.3% 2.0%
* BARB introduced a new panel on 1st January 2010 and a new regional definition of Wales was used instead of ‘any homes that could receive S4C’, this increased the universe population.Other changes saw the inclusion of Channel 4 and all ITV1 viewing (not just the ITV Wales region) to the share calculation. This meant the Total TV figure increased which has resulted in a step change in S4C’s share figures, as illustrated in the table above.
Source: S4C/BARB/Infosys (BARB). S4C Region, All Individuals.New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.*News & Weather on S4C is for Wales only, but for the purpose of this graph data has been placed in the National News/Weather category
S4C
Fig 76 Proportion of viewing of genres on S4C, 2011
112
Proportion of viewing (%)
8% 9% 8% 6% 5%
13% 14% 15%13% 14%
9% 9% 9%10% 10%
2% 2% 1%1% 2%
9% 9% 10%8% 10%
2% 3% 2%
2%2%
5%7% 4%
5%5%
14%14%
11%16%
15%
20% 16%20% 23% 22%
8% 7% 11% 9% 9%
7% 9%7% 5% 6%
0%
20%
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