Film Production Company Case Study

Steph Webb

The Hunger Games• Director: Gary Ross.• Writers: Gary Ross, Suzanne Collins (screenplay), Billy Ray (Screenplay).

• Budget: $78,000,000 (estimated).• Domestic Gross: $408,010,692• Opening Weekend: $152,535,747 (USA) (25 March 2012) (4,137 screens) £4,900,177 (UK) (25 March 2012) (511 screens)

• Production companies: Lionsgate and Color Force.• Distributors include: Lionsgate, Warner Bros, Tanweer Films, Belga Films and many more.• Other companies: Soundelux (sound design and editorial), PJF Productions (titles), Illumintion

Dynamics (grip and lighting equipment) etc.

Cast: (main characters)Stanley Tucci - Caesar FlickermanWes Bentley - Seneca CraneJennifer Lawrence - Katniss EverdeenWillow Shields - Primrose EverdeenLiam Hemsworth – Gale HawthorneJosh Hutcherson - Peeta Mellark

Promotion of the film:This is the official Facebook website for the film ‘The hunger Games; which kept fans updated on the film and included photographs of that film before it came out. The younger generation would most likely be attracted to the use of social media.

This is a Twitter account of one of the main actors who starred in the film ‘The Hunger Games’. The example given is Josh who played one of the lead roles in the film. Here, the film is able to be promoted through the use of tweets to the fans who either want to see the film or love the actor. The younger generation would also be attracted to Twitter because it’s a social networking site.

This is the official trailer for the film ‘The Hunger Games’. The trailer gives the audience a quick insight into some of the action that happens within the film. Anyone with access to a computer can use Youtube and watch the film trailer. This would encourage them to go and watch it.

Poster• The poster consists of the main actress within the film ‘The Hunger

Games.’ She is staring directly at the viewer who is looking at the poster. She is seen to be holding an arrow with a burning flame on the end which is pointed towards the audience. This has been done in order to attract the eye of the intended audience. The bright colours used within the poster i.e. the oranges and reds contrasts against the darker colours i.e. to blacks and browns found on her face. This therefore makes the arrow (which is the main weapon used within the film) become the main subject in the poster. The bright colours automatically grabs the audience’s attention and draws their eye to the poster. The text varies from big to small. The main big pieces of text include the title of the film, the slogan and the date that it is out. This has been enlarged compared to the rest because it is the key information that the audience wants to read about the film. The less important information is seen to be at the bottom of the page and smaller so it doesn’t stand out as much. This is due to the fact that the audience does not really need to know this information as it isn’t key.

Merchandise

Merchandise is a key part in spreading the word and promoting the film. In this case, merchandise like t-shirts, jumpers, bags, and kitchen products are sold with ‘The Hunger Games’ theme and slogan written in a variety of different ways. By creating merchandise, the film’s awareness is increased and more money is made through the sales of these products. The merchandise helps to promote the film due to the fact that if more people are wearing the design in public, there is a higher chance of people seeing it. The fact that money is made from the sales of the merchandise is also a good way to gain profit if the film is successful.

Lionsgate Production Company

• Lionsgate is a leading global entertainment company It has astrong and diversified presence within motion picture production and distribution. Lionsgate’s motion picture and television library includes more than 15,000 titles and it’s $1 billion-a-year home entertainment business is a leader in digital, on demand and packaged media. Lionsgate has a global infrastructure of output deals covering 80% of the world’s movie-going population outside China and India.

Lionsgate Production Company

• The company was formed in Vancouver, British Columbia, on July 3, 1997, and is headquartered in Santa Monica, California. As of November 2013, it is the most commercially successful independent film and television distribution company in North America and the seventh most profitable movie studio.

• Lionsgate do not just produce movies, but also have their own channels - epix (premium entertainment network), TVGN entertainment network) and FEAR NET (premier cable television for fans of horror, thriller and suspense entertainment), etc.

• They also own TV programmes including: Anger Management and Nashville.

Lionsgate Promotion: Lionsgate has it’s own verified Facebook page that helps promote any films that they have produced which theywant to advertise or promote. Lionsgate also have their own Twitter Account which is @Lionsgate.

Facts about Lionsgate• Industry: Motion pictures, television programming, home video,

family entertainment, Video on demand, digital distribution, music and music publishing.

• Founder: Frank Giustra

• Headquarters : Santa Monica, California, United States.

• Area served: North America, United Kingdom, France, Australasia.

• Divisions: Lionsgate Films, Lionsgate Home Entertainent, Lionsgate Music & Publishing and Lionsgate Television.

Other films they have produced:

• The Cabin In The Woods• Time After Time• Good Luck Chuck• See no Evil 2• Hummingbird

Fish Tank• Director: Andrea Arnold• Writer: Andrea Arnold

• Budget: $3,000,000• Domestic Total Gross: $374,675• $32,619 (USA) (17 January 2010) (2 screens)• £103,180 (UK) (13 September 2009) (47 screens)

• Production companies: BBC Films, UK Film Company, Limelight Communication, ContentFilm and Kasander Film Company.

• Distributors include: Artificial Eye, IFC Films, Alta Films, One Movie, MK2 Diffusion etc.• Other companies: Compuhire (graphics), Red Chutney (extras casting), Premier PR (publicity)

etc.

• Cast (main characters) Katie Jarvis – Mia Michael Fassbender - Connor Kierston Wareing - Joanne Rebecca Griffiths - Tyler Harry Treadaway - Billy Sydney Mary Nash – Keira

Promotion of the film ‘Fish Tank’

Fish Tank has a Facebook page which promotes the film. As the film is a UK film it isn’t quite as famous as The Hunger Games, the Facebook page is not verified but still helps promote the film ‘Fish Tank’.

The film ‘Fish Tank’ is promoted through a trailer which can be found on Youtube. The trailer indicates to the audience what is going to be within the film and therefore tries its best to attract the targeted audience.

Poster• The poster for the UK film ‘Fish Tank’ uses a variety of different colours

– both dull and bright colours. The dull colours are found in the actual picture of the woman on the poster. The dull colours have been used to reflect the woman’s story – the colours symbolise real life colours. The brighter colours like the pinks and blues have been used to inform the audience about the film itself. The blues and pinks show the title, credits and ratings of the film. The biggest piece of text is that of the title. This has been done to allow for the audience to see the name of the film straight away without having to look too far. The ratings on the film has been used in order to attract the audience to want to watch the film as the ratings show what other people who have seen it think of it. The fact that the film has gotten 5 stars out of 5 by multiple people shows that the film is a good film. This has therefore been put on the poster to inform people of that.

The UK Film Council (UKFC) is a non-departmental public body set up in 2000 by the Labour Government to develop and promote the film industry in the UK.

• Other films they have produced:• The Woman In Black.• Sunny Boy• Attack The Block • The Deep Blue Sea• Sunny Boy

BBC Films Production Company

• BBC Films is the feature filmmaking arm of the BBC. It is firmly established at the forefront of British independent film-making and co-produces approximately eight films a year. Working in partnership with major international and UK distributors, BBC Films aims to make strong British films with range and ambition. We are committed to finding and developing new talent, as well as collaborating with

some of the foremost writers and directors in the industry.

• BBC Films co-produces around eight films a year, working in partnership with major international and UK distributors.

BBC Films Production CompanyThis is the official Facebook page forthe BBC Films Production Company. ThisIs where they promote upcoming filmsthat they have been involved in either production or association. They also talk about films that have already been out.

This is the official Twitter accountfor the BBC Films Production Company. much like the Facebook page, they also promote films they have either produced or are associated with. By doing this, they spread the word and promote their film in order to reach out to the targeted audience.

Other films they have produced

• StreetDance 3D• The Awakening• Broken• A Running Jump• A Long Way Down• Blood• Great Expectations• Now Is Good• Borrowed Time