Secrets of Success: How to Build Award-Winning Communications Plans
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Secrets of Success: How to Build Award-Winning Communications Plans October 18, 2016 IABC Ottawa
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Transcript of Secrets of Success: How to Build Award-Winning Communications Plans
Secrets of Success:How to Build Award-Winning Communications Plans
October 18, 2016
IABC Ottawa
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THE CHALLENGE
35
4
ImmeublesÉnergiseurs d’idées
Facilities We power ideas
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• Traditionalorganization• Strongrelianceon
legacyprocesses• Budgetarypressures• Clientsatisfaction
dropping
• Silos• Mobileworkforce• Complexnetworkof
keystakeholders
Themessagewasclear…
Facilitieshadtofindawaytodomorewithless.
ImproveclientSATISFACTION
Deliver VALUE totheUniversity
OURFOCUS
WHATWEDID
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ü Research&consultation
ü Communications&ChangeManagementStrategyusingthe
ResultsMapTM process
ü Capacitybuildingprogramsformanagers
ü PulseCheck& clientsatisfactionsurveys
ü RebrandingtheService
ü Strategiccounselandcoaching
ü EmployeeEngagementCampaign:WePowerIdeas
ATAGLANCE
THERESULTS
PRODUCTIVITY
$2.3M
EFFECTIVENESS RATINGSTelevision
monitorswithFacilities
information
Emailupdates CoffeewithClaudio
GeneralAssembly
LeadershipSessions
Effective 38% 71% 47% 71% 40%NotEffective 29% 12% 26% 12% 25%N/A 33% 17% 26% 17% 36%
NEW EMPLOYEECOMMUNICATIONSTACTICSTelevisionmonitorswithFacilitiesinformation Emailupdates Coffeewith
Claudio GeneralAssembly LeadershipSessions
USAGERATES 100%
CREATINGAWARENESSOFTHEPOSITIVECHANGESATFACILITIES
• 100%positivefeedback fromemployeesonthepostercampaign
• Staffwerehonoured tobeapartofcampaign
• “WeAreFacilities”videoreceived370views(wellbeyond174employees),100%positivefeedback (likes)
• Examset-upvideolaunchedApril28th with2,383viewsand100%positive feedback(likes)
SUCCESS3CRITICAL
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FACTORS
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VISIBLEEXECUTIVESPONSORSHIP
THESINGLEMOST IMPORTANTCONTRIBUTORTO SUCCESSIS…
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THEPROCESSOFSTRATEGIC COMMUNICATIONS&CHANGEPLANNING
ISASIMPORTANTASTHE
DOCUMENT
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ü CONVERSATIONü COLLABORATION
ü COMMUNITY
CHANGECOMMUNICATIONSISABOUTPROVIDINGOPPORTUNITIESFORCREATINGSHAREDMEANINGTHROUGH:
www.resultsmap.com/IABCOttawa
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www.ingeniumcommunications.com
InstituteforStrategicCommunications&Change
www.resultsmap.com
Centre for Continuing EducationCentre de formation continue https://continue.uottawa.ca/en/stratcom-change
