Secrets Of Recruiting

Secrets of Recruiting:

The Missing Manual

by Yujin Chung, purveyor of wisdom, knowledge,

and other pretentious things

This information is confidential and was prepared by Yujin Chung. It is not to be referenced, published, or presented without Mr. Chung’s prior written consent.

Today’s Agenda

• Who am I?

• Off campus recruiting

• What’s your story?

• How do you network?

• Interviewing

• Thoughts on intern roles

• Project opportunities


Yujin Chung, reformed douchebag

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“Your work is going to fill a large part of your life,

and the only way to be truly satisfied is to do

what you believe is great work, and the only way

to do great work is to love what you do.”

- Steve Jobs


What really matters

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• What do you love?

• What could you do for the rest of your life?

• What values are important to you?

• Where do you want to be in 5 years? 10 years? Longer

term?


Today’s Agenda

• Who am I?




• Interviewing




I wrote a consulting job guide post college,

very war-like

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Learn about

Industry

Business

Training

Brief History

Books to Read

Business

courses to take

Extra-curricular

guidelines

Firm

Organizational

Structure

Internship

guidelines

Preparing for

Battle

(Interview

prep)

Fight the

Good Fight

(Interview)

Dealing with

Defeat

(Rejection)

Glorious

Victory

(Offers)

Scope out the

battleground

Make Allies

Sharpen your

weapons

Training

Passing

Resume Review

Battle 1

(First Round

Interviews)

The Final Battle

(Second Round

Interviews)

Depression

Indifference

Motivation and

Feedback

Don’t Negotiate

What to do

Instead


What’s your story?

• Academics, Courses

• Extracurriculars (e.g. clubs)

• Internships

• Projects

Full

Time

• Consistent

• Logical

• Synergistic


My college resume (Pre-Bain)

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• GPA

• Awards

• Courses

• Internships

• Extracurriculars

• Analytical

• Somewhat

intelligent

• Interest in

business

• Marketing /

Technical

experience

• Leadership

• Innovation

• Ambition

Themes


Networking Overview

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• Where is your network?

• How do you access this network?

• How do you expand your network?


Social Media

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• Everything is open: Get used to it and USE IT to your

advantage

• Make it part of your signature line (see below)

• Update your LinkedIn – THIS is the new resume

• Why is LinkedIn awesome? Because it’s

SEARCHABLE

• Update your twitter and tweet / retweet fun stuff

• Write a blog if so inclined

• Don’t do youtube [pretty risky]--

Yujin D. Chung

MBA Candidate | Wharton School

University of Pennsylvania | Class of 2010

C: 617 721 3965

skype: enderdoon

[email protected]

www.linkedin.com/in/yujinchung | twitter.com/enderdoon | facebook.com/enderdoon | foursquare.com/user/enderdoon


A good networking email

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KEEP SHORT!!!

Dear Mr/Mrs. Contact,

This is [your name], a [describe what year and major you are]. I was interested in [x]

upon doing a search on [topic / industry] your name came up. I was wondering if you

could answer the following questions:

[ask two short, solid questions]

Thanks so much for your help. If it’s easier, I’d be happy to answer these questions for a

quick call at a day and time most convenient with your schedule.

Take care,

[Your name]

Phone number

LinkedIn link

Skype


Building relationships

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• What need / issue does your contact have that you can solve?

• Info session help

• Campus access / marketing

• Projects / data / etc [advanced]

• What resources at Penn / Wharton can you leverage?

• Student projects

• Research / library

• Other students

• When you meet, what do you talk about?

• ALWAYS buy them coffee / lunch – never let them pay

• Get THEM talking, about their story, job, industry, trends, etc.

• Study and show you know your sh*t

• Follow up with “so is there anyone else you know I should meet?”

WARM LEAD!


Thoughts on Interviewing

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• Practice, practice, practice

• In front of a mirror, with other students, with mentors

• Prepare, prepare, prepare

• Research firm / role – press, research reports, blogs, etc.

• Talk to other people in the same job / industry

• Get your story down COLD

• Short, punchy, compelling, memorable

• Share mine

• Talk about your experiences in bullet points

• Context -> Complication -> Action -> Result

• Tell a STORY, make it a little dramatic

• Communication

• Speak slowly but with energy, enthusiasm, confidence

• Not an interview but an opportunity to meet someone new


Thoughts on possible intern roles

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• Technology firms

• Developers

• Marketing – execution and analytical

• Sales – cold calling (not a bad job

really)

• Business development (maybe)

• Media Firms

• Marketing

• Sales

• Other?

• Startups

• Target late stage startups [more stable

and likely more formal opportunities for

training]

• Be aggressive – they have little to no

HR resources, no process so be

scrappy

• Use Crunchbase for research on

funding/capitalization/info

• What you should be looking for

• Strong team: previous

entrepreneurs, successful

executives, etc.

• Strong VC backers

• Good at a particular role, e.g. viral

marketing, etc

• Champion within the firm

• Formal training with transferable

skillset, if possible

• Marketing / analysis

• Technical skills like excel /

powerpoint / word


Today’s Agenda

• Who am I?




• Interviewing




Questions?

• Twitter: www.twitter.com/enderdoon

• Feel free to follow and @ me

• Email: [email protected]

• I will be slow to respond

Secrets Of Recruiting

Technology

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