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Secrets of PPC Productivity By Brad Geddes
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Transcript of Secrets of PPC Productivity By Brad Geddes
#SMX #13B @bgTheory
Know When to Use the Right Tools
Secrets of PPC Productivity
#SMX #13B @bgTheory
Confession: I’m a PPCer Brad Geddes
• Controlfreak• Lovemath
• Read3-5books/month(greatforadwriting)
• My“workwife”isdatainsights
• Timemanagementcrazyperson
About Me
• Co-Founder,AdAlysis• Founder,CertifiedKnowledge
• PPCMarketFaculty,Simplilearn
• PPCConsultant
• SMXWorkshopLeader
• Blogger/writer• Author,AdvancedGoogleAdWords(3
editions)
#SMX #13B @bgTheory
Here’s *Some* of our Favorite PPC Tools
Bing Ads Intelligence
#SMX #13B @bgTheory
• CollaborationtoolsarenowconsideredPPCtools
• More‘niche’tools;likeTenscores,AdAlysis,etc
• Morecompaniesarewillingtopayfortoolstosavetimeormakebetterdecisions
• Moretestingisdone
Tool Usage Survey
0
2
4
6
8
10
12
14
16
Under1000 10,000 50,000 100,000 1,000,000 10,000,000
PaidPPCToolsUsedbyKeywordsUnderManagement
2011 2015
#SMX #13B @bgTheory
What Day Would You Start Building a New Account?
#SMX #13B @bgTheory
What Tells me What Tools to Use PPC Tools
Having the right tool isn’t enough - You have to know when to use it
#SMX #13B @bgTheory
Some Facts about Work
• Wespendanaverageofjust1minuteand15
secondsonataskbeforebeinginterrupted.
Ittakesanaverageof25minutestoresumea
taskafterbeinginterrupted.
HeavilymultitaskingcantemporarilyloweryourIQbyupto15
points.
#SMX #13B @bgTheory
~5:30am(noalarm):Coffee+Feedly
~6:30am:Email
7am:GetThingsDone
Everyperson,everyday,inourcompanygetstosay‘Whattheygotdonetoday’.‘Email’isnotanacceptableanswer.
12p:Netflix+Lunch
1p:Calls/Meetings/Emails/Webinars/etc
~3p:Anyfollow-upemails/Meetings
3:30p:Done!Workout(unlessHawaii/Australiameetings)
4p:Relax
5p:Familytime
How to be a Maker & Manager
http://blog.trello.com/find-productive-hours/ http://blog.trello.com/find-productive-hours/
#SMX #13B @bgTheory
The Starting Place: My Office
Extrachargers&cablesinbagNeverforgetanything Theever-present
coffeecup
11testinglaptops,phones,tablets
Thevideoproductiondesktop
12TBofdrives
Frequentvisitors:Deer
#SMX #13B @bgTheory
I Have a Library of 3,000+ Physical Books. I Use:
For Everything Else:
#SMX #13B @bgTheory
Focus: 90% of My Working Time
#SMX #13B @bgTheory
My Desktop: No Distractions
#SMX #13B @bgTheory
To Do: Multi-Screens Are Counter Productive for Most People Note: In-depth data on screen 1; manipulation on screen 2 is an exception
#SMX #13B @bgTheory
Feedly: Stay on Top of the News
NoFeed?UseEmailtoRSS>http://emails2rss.appspot.com/
#SMX #13B @bgTheory
Here’s My Inbox
1/5thofmyrepliesaremachinewritten
#SMX #13B @bgTheory
Wehave‘meetingrules’https://plus.google.com/+BradGeddes/posts/iQiDfWaBupS
Your Calendar is a Tool: Respect it!
Attendingameetingshouldnotbeviewedasanobstacletobeovercome.Attendingameetingshouldbeaprivilegetohelpshape
thedirectionofacompanyoritsproductsandservices.–BradGeddes
#SMX #13B @bgTheory
For Solo Users: Calendars are Great
http://goo.gl/F2i7XF
#SMX #13B @bgTheory
For Teams, Advanced Features, or Collaboration
#SMX #13B @bgTheory
Project Management Notes
• Trello• Jira
• Basecamp
• Podio
• Swydo
• Teamworkpm
Project Management / Scratchpad
• Evernote• GoogleKeep
• MicrosoftOnenote
• Googledocs
#SMX #13B @bgTheory
• Inconsistent time • Too much time on a task • End goal: streamline processes
• Find tools, automation, define processes, etc
Time Tracking
#SMX #13B @bgTheory
Process is as Important as Tools
#SMX #13B @bgTheory
Building Your Own Automation
#SMX #13B @bgTheory
Don’t Forget to ‘Optimize’ Customer Support / Client Calls
We’llmakevideosoraudiofilesofhowtodosomething,readreports,etcandsharewithcustomerssotheyalwayshaveinstructionsonhowtodosomething.
#SMX #13B @bgTheory
What Tools do You Need?
Keywords
AdCopy
LandingPages
Testeverything
Collectmetrics
Negativekeywords
Negativeplacement
Setbids
Repeat
Very Difficult Without Data!
1. Startbydeterminingprocesses
2. Whattodo
3. Howlongittakes
4. Thendecidewhattoolsfitthosetasks
#SMX #13B @bgTheory
Recap
Startbydetermininghow
youwork
Structureyouroffice/cubiclewith
minimaldistractions
Structureyourcalendarwithlargeblocksofcreativetime
UseProjectManagementtoknowwhattodo
DetermineyourPPCProcesses
Usetoolstomakethoseprocessesandflowfaster&moreaccurate
#SMX #13B @bgTheory
• Automatedadtesting• Patterntesting• ETAupgrades• Massadmanipulation• QualityScore• N-Grams• Conflicts• More
Looking for a great tool focused on Actionable Data?
#SMX #13B @bgTheory
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU! SEE YOU AT THE NEXT #SMX