Secrets Of Power Marketing
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Transcript of Secrets Of Power Marketing
Secrets of Power Marketing
The first guide to
personal marketing
for the non-marketer.
National Bestseller
Promote Brand You!
www.PowerMarketing.ca
Is this bookfor you?
Are you a business Are you a business owner, professional owner, professional service provider orservice provider or
Are you facing tough Are you facing tough competition?competition?
Do you want to get Do you want to get more from your more from your marketing – without marketing – without spending more spending more money?money?
Here’s what “they” said
Client Results
0
500
1000
1500
2000
2500
3000
Year 1 Year 5
Revenue
"Secrets of Power Marketing helped us increase our business 3,000% - and that was from just one client.
Secrets of Power Marketing enabled us to better service our client and build a positive working relationship.”
Richard Maude, President Ad Plus Promotions Inc.
Chicken Soup for the Marketing Soul
“If every entrepreneur had to read this book before they started their business, they would enjoy a more profitable and rewarding life.”
Jack Canfield
Co-author of Chicken Soup for the Soul
Media Review
.. aimed at entrepreneurs, essentially a 245 page list of practical tips on how to accomplish that visibility and presence. It's hard not to pick up lots of usable advice from the book. Globe & Mail
What Does Corporate Say?
“Next to a lifetime ofexperience this is one of the most practical marketing books I have seen. I know you wrote this book for small business - but big business could learn a lot from it too.” George CohonSenior Chairman of McDonalds Canada
What will you find inside?
• Five Power Marketing strategies
• Dozens of marketing examples
• Hundreds of marketing ideas & tips
Five Marketing Strategies
1. Perceptions
2. Relationships
3. Media
4. Leverage
5. Database
1. Perceptions
Manage the perceptions that prospects form about you
It’s up to you to manage the perceptions that other
have of you
2. Build Relationships2. Build Relationships
Build Better Relationships and Build Better Business
Build the right relationships with the right people.
3. Work with the media
Build better relationships with the media and get more than your fair share of media exposure.
4. Leverage
Discover and leverage your tangible and intangible resources
5. Database
Build, maintain and harvest your database
Build, maintain and harvest your database
It might be boring but database marketing is powerful & profitable.
That is an quick outline of what you will find inside Secrets of Power Marketing
Read a free excerpt at http://www.PowerMarketing.ca
Coauthors of Secrets of Power Marketing
George Torok
www.Torok.com
Peter Urs Bender
wwwPeterUrsBender.com
Free Marketing Tips for YouFree Marketing Tips for You
http://PowerMarketing.ca
http://Twitter.com/MarketingZoo
Contact George Torok
Call 905-335-1997
Visit www.Torok.com
Follow www.Twitter.com/GeorgeTorok
Coaching for the business owner, training for your staff and keynote speech for your association conference.