Secret Weapons of Creating Great Products
6
Secret Weapons of Creating Great Products Erika Andersen 10-Sep-2011
Transcript of Secret Weapons of Creating Great Products
Secret Weapons of Creating Great
ProductsErika Andersen
10-Sep-2011
What is the product experience or product ecosystem?
What are ways to learn what your customers really value?
What are ways you can design a product experience your customers will value?
10-Sep-2011
Three Questions We’ll Discuss
Visceral◦ Fast; makes rapid judgments◦ Realm of looks/feel/smell
Behavioral◦ Site of most human behavior◦ Allows creation of movement and action
Reflective◦ Level that conscious and the highest level of
feeling, emotions, and cognition reside◦ Branding
Source: Don Norman’s Emotional Design
10-Sep-2011
Three Types of Processing & Design
#CXO (Customer Experience Optimization)◦ Mondays, 10am MDT
#ProdMgmtTalk (Product Management Talk)◦ Mondays, 5pm MDT
#InnoChat (Innovation Chat)◦ Thursdays, 10am MDT
To participate, go to http://tweetchat.com, log in, then enter the hashtag
10-Sep-2011
Twitter Chats
Blog: Usability Counts Blog: Kicker Studio
◦ including videos from Device Design Day
Blog: Adaptive Path Video: IDEO and the Shopping Cart Essays: Don Norman
Just a small selection of what’s available online.
10-Sep-2011
Videos & Blogs
About Face 3, Alan Cooper Change by Design, Tim Brown Design is How it Works, Jay Greene Design of Future Things, Don Norman Don’t Make Me Think, Steve Krug Emotional Design, Don Norman Rocket Surgery Made Easy, Steve Krug Sketching User Experiences, Bill Buxton
10-Sep-2011
Book List
