Secondary Research on the Popularity of ESPN
47
Anchors: Justin Gardiner Kaleigh Courville
-
Upload
jgardin -
Category
News & Politics
-
view
984 -
download
3
description
The task set for this presentation was to perform secondary research on any subject. Being that me and my partner are big sports fans, we chose the popularity of ESPN. The professor made it clear this task was directly for the information, but to provide an extensive analysis on the procedures endured. The professor stated that post presentation, "No one has ever captured the mission of the assignment as closely as you guys did."
Transcript of Secondary Research on the Popularity of ESPN
Anchors:
JustinGardiner
KaleighCourville
- Secondary Research
-Data that has been previously gathered.
- Secondary Research
Key Advantages:-Can help to clarify or refine the issue or problem.-Might provide solution to research problem.- might provide primary data research alternatives.- can alert the researcher to other problems.- Provides background information enhancing research credibility.
Key Disadvantages:-Might be outdated or questionable.- Qualitative nature makes analyses difficult.- Could be misapplied to your situation.- Might be biased (intentionally or unintentionally)- Lack of available data on your topic.
ESPN
Brand Strength- Awareness of ESPN: 97%- #1 Media Brand in Sports
-#4 Leading Name in Sports1) NFL 4) ESPN 7) NASCAR2) Nike 5) Adidas 8) NHL 3) NBA 6) MLB 9) NCAA
Source: Brand Research Study, Keleman & Associates Inc. 2006
- Secondary Research
ESPN Radio reaches over 22 million* listeners a week in 2008
*9% increase over 2006
63% of ALL sports formatted stations are ESPN affiliates.23% of ALL news, talk or sports stations in the U.S. are ESPN affiliates.
Source: BIA Research Affiliates; #’s as of 01/31/07
Only link?
Percentages
Source: SRI Knowledge Networks, 2006
102 MM use an ESPN property inAverage week
57% of Men use ESPN media in average week
81% of Avid Fans use ESPN media every week
25% of ALL media time consumed by Avid Male Fans is to ESPN
- Secondary Research
- Secondary Research
KEY FACTS :KEY FACTS :
265 M HH Worldwide
196 Countries
182 Countries with Sportscenter
16 Languages
10 Websites
7 Continents
1 Worldwide Leader in Sports
