Secondary Research for documentary.

Songs related to our documentary• Food Glorious Food- Oliver https://www.youtube.com/watch?v=ly7PONiKGUs• Be our guest- Beauty and the Beasthttps://www.youtube.com/watch?v=afzmwAKUppU• Now I’m a farmer- The Who https://www.youtube.com/watch?v=2Y-uiiAgcKc• Cake by the ocean- DNCEhttps://www.youtube.com/watch?v=vWaRiD5ym74• Honey pie- The Beatleshttps://www.youtube.com/watch?v=cGcm0I5moF8• Lollipop- Mikahttps://www.youtube.com/watch?v=6md5RSnVUuo

Facts on the history of advertisements

• Advertisements dates back as far as 3000BC • 63% of consumers need to hear company claims, 3-5 times before

they believe it. • The first newspaper ad was in 1630.• First advertisement company.• First blimp used to advertise was in 1902.• First radio ad was on 1922- cost $100 for 10 minutes.1988

customers had seen 3000 ads a day.

http://blog.hubspot.com/marketing/the-history-of-advertising-war-for-consumer-attention-slideshare#sm.0000mm2vaq4x2e9irn528vgr0e4d0

http://mashable.com/2011/12/26/history-advertising/#RNTG_TTAukqr

This is a small timeline with the

key parts of advertisements

over time.

The first agency

• In 1841 the first advertisement company was launched in Philadelphia by Volney Palmer. Palmer created this company, revolutionising businesses. He struggled to make profit, until just after the agency reached a high point where American companies started buying space within the newspapers from the agency, for space to advertise their products. http://pabook2.libraries.psu.edu/palitmap/AdCo.html

Fast food facts• In 2012, fast food restaurants spent $4.6 billion in total on all advertising, an 8% increase over

2009.• McDonald's, spent 2.7 times as much to advertise its products as all fruit, vegetable, bottled

water, and milk advertisers combined.• Despite the addition of some healthy kids' meal options, less than 1% of all kids' meal

combinations - 33 out of 5,427 possible meals -- met recommended nutrition standards.• Only 3% of kids' meal combinations met the food industry's own revised CFBAI nutrition

standards or the National Restaurant Association's Kids Live Well standards.• Menu items offered by McDonald's, Subway, Burger King, and Taco Bell increased 35%.• In 2012, preschoolers saw 1,023 fast food ads -- 2.8 per day.• Three-fifths of fast food restaurants increased TV advertising to older children.• Fast food marketing via mobile devices and social media popular with teens has grown exponentially. • Six billion fast food ads appeared on Facebook - 19% of all fast food display advertising - including

more

• http://www.fastfoodmarketing.org/fast_food_facts_in_brief.aspx

Fast food marketing rankings

• http://www.fastfoodmarketing.org/media/FastFoodFACTS_MarketingRankings.pdf