MASTER MENTORS PROGRAM2016

Should you are interested in this Master Mentors Program please contact

Tran Tri Dung at tran@jeaustin.com

15 September 2016

Rationale

Short-term Experts’ Recommendations:Mike Ducker (Mentorship):

o Raise awareness of mentoring services and introduce concept of “master mentors”Franck Nouyrigat (Accelerators & Incubators):

o Upside-down ecosystem identify an upstream need for developing entrepreneurial mindset and skills

John May (Angel Investing):o Hot capital = cash/money + mentor capital

In-country team observations:Mentoring services are provided by all partnersHeterogeneous understanding and expectation of mentorshipAn opportunity to work closely with partners

What is mentorship?Mentor Coach Trainer Consultant Advisor

Purpose Develop problem solving capacity and leadership

Guide to solve specific problems by working together

Tell how to solve specific problems

Solve specific problems

Advise on solving specific problems

Relation basis Long term Short term Short term Short term LowVoluntary Contractual Contractual Contractual

Scope of work Continuously changed by mentor & mentee(s)

TOR TOR TOR Defined by Advisor

Long-term and voluntary

relationship

Mentor helps mentee(s) develop

problem solving capacity and

leadership

Equal and mutual benefits

Mentorship is

Mentor has something special, and..There is always reverse learning

Master Mentors do..

Screen and Diagnose the startups to help startups define their problems and need for mentoring service

Facilitate and Monitor mentor-entrepreneur(s) relationships to assist startups and mentors in matching to remedy arisen trouble, if any to leverage and coordinate additional supports, when needed

Recruiting new mentors and Building capacity for mentors in the pool. 

to reach out to corporate sector to organize events for capacity building and networking to develop manual and materials for mentoring program

Master Mentors Program assists Partners inRefining design of mentoring program

o Individual consultations

Implementing and

monitoring

o Moderatoro Guest

Mentoro Facilitator

DevelopingMaster Mentors

Community

oMentoring MaterialsoCase study: success & failureoResearch on impact

SECOEP offer

oShort-term international experts to work with partners on specific issues to build capacity of mentors to create international connections

o In country team expertisetailor-made supportsmentoring materialsconnection and collaboration opportunity

Partners of Master Mentors Program

Partner Location # of MMsKisStartup Hanoi 1Hatch Hanoi 1DNES Da Nang 4SME Mentors Network HCMC 1ITP HCMC 2VSF HCMC 3* Partners will identify and confirm the number of MMs** Data as of 15 September 2016

Refining design of mentoring programs with

partners

Implementing and monitoring

Developing Master Mentors Community

Jun-16 Aug-16

Nov-16

Dec-16

Jul-16 Sep-16

Oct-16

In-country Team:o Guest Mentoro Facilitator & Moderator

in capacity building workshops

oJudge member

STEs:o Capacity building workshopso Networking and connectingIn-country Team:o Materials, cases, research

Consultation sessions

STEs:o Lead capacity building

workshopso Consulting sessionso International, regional

connections

Capacity building

workshop for all MMs led by

STE

oCollaboration on mentoring materials

Monitoring Indicators of Mentorship ProgramIndicator Notes# of job created # of full time and # of part time# of supported startups with steady growthSales Growth in different stages of developmentIncrease of survival rate of supported startups# of startups received investmentVolume of investment Also # of investment opportunitiesPortion of investment for women led startups# of startups use mentoring servicesSatisfaction rating of received mentoring serviceImproved perception of business performance reported by beneficiaries receiving mentoring services * Indicators are differentiated by gender where they are appropriate

Monitoring Indicators of Mentorship ProgramIndicator Notes# of local mentors linked to a pool# of diaspora mentors linked to a pool# of trained mentors# of mentoring sessions# of mentoring hours# of recruited mentors (total)# of new recruited mentors (in the last period)# of workshops for local mentors conducted# of local mentors participated in the workshops# of workshops for diaspora mentors conducted# of diaspora mentors participated in the workshop# of introduction of mentoring programs

Source: SECOEP Survey in March 2016 on mentoring programs, mentors, and mentees

Learning about Mentors Community in Vietnam

Finance14%

Give back51%

New Ideas26%

Others9%

Mentors' Motivation

Finance6%

Give back40%

New ideas34%

Other20%

Mentors Want

Business Managers

27%Academic

people11%

Professionals23%

Champions27%

Investors11%

Others2%

Mentors are

Business Manager

35%

Academic11%

Pro-fes-

sional24%

Champion8%

Investor11%

Other11%

Who are mentors?

Knowledge26%

Networks27%

Decision making

15%

Financing8%

Push and Challenge

22%

Others2%

Benefits from mentors

Knowledge28%Connect

to net-work30%

Help make

decision16%

Help with financing

6%Push and Challenge

20%

Benefits to startups

Benefits• Improving personal capacity

• Nurturing and developing entrepreneurial spirit

• Being part of mentors community

Costs• Your time

• Your personal brand and social capital

• Your own challenge

Why being a mentor?

Why not being a mentor?

oMost people don’t say “No” when being invited to be a mentor

oBut some considerations should be addressed.oTry to ask and discuss with the wanted mentors “I don’t have time.”

Quick calculation: 2 hours * 12 months = 24 hours = one day! “I am just good at my field”

Mentors do not solve mentees’ problems. Mentors’ Wisdom and Experience in problem solving are valuable.

“I cannot take responsibility for the startup’s performance.”

Absolutely not. Mentors build leadership of mentee.

How to do mentoring?• Be patient

• The job of mentor is not to solve startups’ problem. Mentoring is process that builds the entrepreneurs’ problem solving capability.

• Relations between a person and person(s)• Target: delta of change, even personal change

• Trust and commitment• Assume you can learn something from every person• “Talk less and Ask more”. • Really, truly pay attention, don’t just act like you are• Never equate your experience with another person’s• Ask a question that goes to the heart (not the head)

• An evolving process• Ground rules and disciplines• Go with the flow• Avoid traps

Raise awareness and start building appropriate expectation

Orientation and Networking Events

Matching Events

Monitoring & Facilitating

Graduation and next relations

Building alumni community

Assessing and Revising

Proposed Steps of a Mentoring Program

Raise awareness and start building appropriate expectation

oAppropriate expectations – of both mentors and mentees - are foundation for long-term, committed mentorship

oStart by inviting business people to your events and meet your startup community

Be well-prepared for the contents of the events. Don’t waste people time

Make it pleasant and comfortableShare stories. Explain the challenges. Don’t hype.

Orientation and Networking Events

oBe focused on what you want from the events:Mentorship is the theme

More mentors interested in the program

More mentees interested in the program

oHaving both mentors and mentees at the events

oGive people time to understand the others

Matching Events

oPurpose: define mentor-mentee pairs

oMake people really think about who they want to work with in

the next 6 or even 12 months

oThe first two or three meetings are critical:Talk with mentors and mentees after each meeting

Get experienced mentors to talk with new mentors

Monitoring & Facilitating

o The purpose of monitoring is to support and improve mentorshipo KPIs are necessary.. o Just real impact is the delta of change of the menteeso Be ready to support mentors and mentee with all resources in handoWhen a problem needs to be remedied:

Mentorship is a disciplined process. Return to rules and principles of the program. Be respectful to both mentors and mentees Transparent communication process

Graduation and next relations

oA great chance of acknowledging and showing respect to the mentors

oA valuable opportunity for mentees to expand networks and connections

oPrepare mentors and mentees for next, hopefully higher, level of relations

Assessing and Revising

oThis is an internal process

oThe purpose is to improve services provided to

entrepreneurs and startups

oBe patient. Making mistake is not a problem at all

Building alumni community

oAlumni = Asset of mentorship programs

oAlumni include both mentors and mentees

o Just another mentoring program with long long-term

commitment