Benson & BransfordE-commerce siteInterface Design

Client:Seattle Marine and Fishing Supply Co.

Background:Seattle Marine has been in the boating and commercial fishing business for more than 60 years. They stock many major brands of marine sup-plies from the top vendors in the industry. They sell everything from commercial gear to casual, recreational fishing items.

Objective:To redesign the website to make it look more appealing and current. We plan to update the colors, the logo, and eliminate redundant links.

Obstacles:There is an excessive amount of links that need to be organized and/or eliminated. Will take some time to decide which ones can be removed.

Tone:Warm organic earth tones.

Project Statement

Inspiration

Mood BoardStyle Guide

Gill Sans:AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Prestige Elite Std:AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

R-147 G-34 B-31

R-90 G-27 B-20

R-100 G-107 B-116

R-80 G-89 B-100

R-16 G-16 B-16

Competitive Analysis

Color Scheme

lfsinc.com westernpioneer.com

Blue/White

Horizontal Lines

Top

Text

Thumbnails

No

Light

patricksflyshop.com

Green

Paper Texture

Left

Text on Colored Box

Medium (1)

No

Light

Background

Navigation

Button Style

Imagery

Scroll

Overall Tone

Blue/White

None

Top

Text

Small Thumbnail (1)

No

Light

Site MapHome/Main Navigation

Catalog Fishing Gear Hardware SafetyAccessories

Sign In My Account Cart/Order Status Contact Help Search

BlocksBlocksCrab and Shrimp Traps

Lubrication

Featured Items

Display Subcategories

Cordage Floatation Devices

Log In Display Cart Items/Pending Orders

Rope Immersion Suits

Account Info

Go to external shipping site

Display Contact Info FAQ Display Results x of xDisplay Contact Info

Recreational Lighting

Marking

Display x of x

Product Page Log In/Register/Anonymous Addresses (Billing/Shipping) Order Summary Payment Confirmation

Steering Controls

Hammers

Bow Eyes

Controls

Gillnets

Sealants

New Arrivals

Engine Controls

Hooks

Catches/Hinges/Hasps

Maintenance

Longlines

Respiration

Sale Items

Needles

Deck Plates

Tools

Netting

Screwdrivers

Safety Hooks

Seine

WirecuttersKnives

Snaps/Shackles

Trawl

Turnbuckles

Troll

Vents

Lo-fi Home

Logo510x55

Search392x55

Header1036x80

Photo756x452

Special/sale248x103

special/sale248x103

special/sale248x103

footer1036x71

Lo-fi

Logo510x55

Search392x55

Header1036x80

Featured984x151

New arrivals984x151

Sales984x151

footer1036x71

Lo-fi

Logo510x55

Search392x55

Header1036x80

footer1036x71

Title and location464x702

Content611x347

Lo-fi

Logo510x55

Search392x55

Header1036x80

footer1036x71

Billing information464x702

Address information611x347

Tablet/Phone

Tablet/Phone

Image Sources

seattlemarine.netthinkstockphotos.com