Seattle Magazine 2012 Media Kit

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The #1 subscribed to city/regional magazine in the entire northwest! With a rich history that spans more than 40 years in the Puget Sound, Seattle magazine is the area’s definitive city +regional magazine helping people get the most out of living in the Puget Sound region. It is a magazine that at once celebrates the city’s status as the birthplace of technology, innovation and trends; the surrounding natural beauty; and the pioneering spirit that draws and keeps us all here. magazine smart. savvy. essential. 2012 Media Kit Why food trucks go brick & mortar a neW arts fest in the gorge smart. savvy. essential. may 2011 mountains gone wild: bigfoot! volcanoes! bears! seattlemag.com Best of the Cascades and Olympics advertising special section: idaho travel (see page 65) cool countertops inside: Mountains The Ultimate Guide to Washington’s PLUS: BEST PLACES FOR VACATION HOMES + THE SECRET SIDE OF MOUNT ST. HELENS Hikes off tHe beaten patH, drivable summits, easy walks, panoramic vistas, alpine meadows and more fresh from the forest: the neW tWist on locally groWn goods what climate change means for seattle allergy season reviving local radio vertical gardening smart. savvy. essential. april 2011 +++ 23 lunches under $10! seattlemag.com 33 Best Washington Wines Best Restaurants top Meals for Your MoneY 8 HAPPY HOUR DEALS BUFFETS (YES, BUFFETS!) READY TO SPLURGE? RESTAURANTS WORTH EVERY PENNY advertising section: best real estate agents (see page 139) the Premier Seattle monthly november 2009 seattlemag.com Best Cocktails & Bars Finding the best healthcare deals online Knute berger on why your neighborhood could be maKing you Fat Person of the year + the most influential people of 2009 (page 103) top 5 happy hours > ClassiCs with a twist > The new “iT” drinks > sneaking into speakeasies eating big on a small budget at ballard’s new French eatery island home decor inside:

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Transcript of Seattle Magazine 2012 Media Kit

Page 1: Seattle Magazine 2012 Media Kit

The #1 subscribed

to city/regional

magazine in the

entire northwest!

With a rich history that spans more than 40 years in the Puget Sound, Seattle magazine is the area’s definitive city +regional magazine helping people get the most out of living in the Puget Sound region.

It is a magazine that at once celebrates the city’s status as the birthplace of technology, innovation and trends; the surrounding natural beauty; and the pioneering spirit that draws and keeps us all here.

magazinesmart. savvy. essential.

2012 Media Kit

Why food trucks go

brick & mortar

a neW arts fest in

the gorge

smart. savvy. essential. may 2011

mountains gone wild:

bigfoot!volcanoes!

bears!

seattlemag.com

Best of the Cascades and Olympics

advertising special section:

idaho travel(see page 65)

cool countertops

inside:

MountainsThe Ultimate Guide to Washington’s

PLUS: BeSt PLaceS for vacation homeS + the Secret Side of moUnt St. heLenS

Hikes off tHe beaten patH, drivable summits, easy walks, panoramic vistas, alpine meadows and more

fresh from the forest: the neW tWist on

locally groWn goodswhat climate change means for seattle allergy season

reviving local radio

vertical gardening

smart. savvy. essential. april 2011

+++23

lunches under $10!

seattlemag.com

33 Best Washington Wines

Best Restaurantstop Meals for Your MoneY

8 happy hour dealsBuffets (yes, Buffets!)ready to splurge? restaurants worth every penny

advertising section:

best real estate agents

(see page 139)

the Premier Seattle monthly november 2009

seattlemag.com

Best Cocktails& Bars

Finding the best healthcare deals online

Knute berger on why your neighborhood could be maKing you Fat

Person of the year

+ the most influential

people of 2009(page 103)

top 5 happy hours

> ClassiCs with a twist> The new “iT” drinks> sneaking into speakeasies

eating big on a small budget at ballard’s new French eatery

island home decor

inside:

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Page 2: Seattle Magazine 2012 Media Kit

our edItorIal mISSIon

seattle magazine is smart. savvy. essential.

1518 First avenue South | Suite 500 | Seattle, Wa 98134 | Phone 206.284.1750 | Fax 206.284.2550 | www.seattlemag.com

Seattle magazine is the voice of our vibrant, trend-setting, entrepreneurial city that is rapidly changing and growing.

through in-depth stories about a civic, political or newsy issue or previews of new hotspots, Seattle magazine keeps readers on the pulse of restaurants, personalities, arts, entertainment and culture that reflect the tapestry of our dynamic landscape.

seattlemag.com

best shopping finds

>

Hidden Vintage SHopS New Boutiquesnew LocaL FaSHion deSignerS

tHe BeSt new itaLian reStaurant

urBan FLy FiSHing

waLLet-FriendLy wineS on tap

smart. savvy. essential. september 2011 local!

10th anniversary issue

inside:

advertising section:

HAWAII TRAVEL

27 bold ideas

to fix seattle

(page 134)

FaLL artS preView!+ our pickS For 2011’S BeSt artiStS

perFect giFtS For

$5, $15 and $25

statemeNt Jewelry

Ocean acid: the climate crisis spOiling Our seafOOd

get Out! Best new hiking, Biking and camping gear

hOw tO Be a winemaker (and keep yOur day jOB)

smart. savvy. essential. march 2011

11 Best NeighborhoodsSeattle’S moSt livable, walkable deStinationS

green goods

InsIde: 147 New Boutiques, hot shopsaNd cool cafes

Plus

what it costs to

Move iN Now

and

NearBy schools

+++spring arts

preview29 can’t-miss

shows

smart. savvy. essential. JUly 2011

Plus:The new sTand-alone eRsliving with breast cancer how To choose an anesThesiologisT

seattlemag.com

ToP docs

ISLAND DINING

14 can’t-miss local tastes

(page 60)

Urban rUins: relics of

seattle’s pastHow bikes

are gaining in seattle’s

road warstHe best places

to barter

beautiful bathrooms

inside: The 398 Physicians LocAL DoctorS truSt

Kristin russellManaging EditorKristen is a lifelong Seattlite, and has the webbed feet and fleece affinity to prove it. She earned her degrees from the uW before jaunting off to uC Berkeley to earn a masters degree in journalism.

rachel HartEditorial Directorrachel's love of trends, arts, urban living and pop culture helps her capture the zeitgeist of Seattle . With 17 years of experience in city magazines, rachel feels magazines should tell the story of what's happening in a city right now.

Kate CalamusaFashion + Lifestyle EditorKate has spent the past five years immers-ing herself in the burgeoning local fashion scene, producing Seattle magazine’s Seamless in Seattle competition for emerging fashion designers while also styling fashion editorials and runway sets.

Brangien davisArts + Culture EditorBrangien has a huge, embarrassing crush on Seattle’s arts scene. Before becoming Seattle’s arts & culture editor, she spent five years as a freelancer, writing arts and entertainment stories for various publications.

Seattle magazine is the owner’s manual for the city’s sophisticated, active,

urban-minded people who live in the Seattle area and want to feel connected

to their community. our readers are looking for intelligent, authoritative and

witty insider information and are drawn to our clean design, glossy format,

award-winning photography and writing and our unique insider’s perspective.

seattle magazine2012 Media Kit

Page 3: Seattle Magazine 2012 Media Kit

> Eat and Drink Dining Guidedining editor allison Scheff on the city’s hottest restaurants with reviews and dining perspective; cheap eats spots and local producers

> Key Ingredient local gourmand lorna Yee cooks up something unique

> Cooks AdventuresForrager langdon Cook's new column

> Tasting Notesthe best in Washington wines & spirits

> Fashion and Shopping Aroundnew shops, local goods and designers

> Outdoorsexploring our natural paradise

> Local Authority Personality profiles

> Parental Guidancenews your family can use

> Flash + Talktales and snapshots from our vibrant social and fundraising scene

> SpotlightFocus on an emerging local artists

> Datebook & The Must-Listarts and Culture editor Brangien davis’s arts and events picks

> Hot Topica newsy topic Seattle is buzzing about

> Grey Matterslegendary local journalist Knute Berger sounds off on city politics, zeitgeist and development

AccolAdes include:

dozens of first place honors from the Society of Professional Journalists for the magazine’s clean design and insightful articles: Headlines, Social Issues reporting, Humor Writing, Photography, Business reporting, Page design, Photo essay, minority reporting, leisure and lifestyle reporting, Government and Political reporting and more.

Seattle magazine has a 40-plus year history of award-winning journalism and art direction.

reGular dePartmentS

1518 First avenue South | Suite 500 | Seattle, Wa 98134 | Phone 206.284.1750 | Fax 206.284.2550 | www.seattlemag.com

In addition to our hallmark features stories, Seattle magazine’s regular columns include:

seattle magazine2012 Media Kit

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edItorIal Calendar + adVertISInG CloSInG dateS

1518 First avenue South | Suite 500 | Seattle, Wa 98134 | Phone 206.284.1750 | Fax 206.284.2550 | www.seattlemag.com

January

Food

February

Transportation

March Special collectors Issue:Space needle

aprIl

best restaurants

May

Small Town Trips

June

entertainment & nightlife

July

12th annual TOp DOcS

auguST best Washington Wineawards/Wine country Trips

SepTeMber

Shopping

OcTOber Fall Travel: northwest lodges

nOveMber

best new restaurants

DeceMber

best Of 2012

Cover Feature

11/23

12/16

1/26

2/23

3/22

4/26

5/24

6/21

7/26

8/23

9/20

10/25

12/22

1/19

2/23

3/22

4/19

5/24

6/21

7/19

8/23

9/20

10/18

11/22

burgers, nW home, Desserts, cosmetic Dentistry & Surgery

getting around guide

century 21 50 years later: World's Fair/Seattle center, Spring Fashion, Spring arts preview, nW home & Spring Sports gear guide

best new Wa Wines, neighborhood happy hours, James beard award Winners

culinary adventures, Farm Stands, artisans, bars, astoria, Fairview & nW home

Summer nights, late night happy hours & Music clubs

best hikes/Walks & nW home

Wine country Trips & ancient lakes

Seamless in Seattle, accessories, nW home & Fall arts preview

6 great lodges & eastern Washington

25 Most Influential people & Winter Sports guide

best of the year in pictures

Features

hawaii, parenting

Seattle bridal & valentines gift guide

parenting/Summer programs, luxury Spring Shopping & hawaii

Water recreation

Sports Medicine

Doctor & Dentist profiles

Washington Wine

hawaii, Fashion Week Out, Sustainable living & continuing education

lawyer profiles, alternative Medicine& nW casino guide

brew Map Drinking guide, parenting & Women’s health

Food & Drink for the holidays & Winter Sports

gift guide & Dentist profiles

SpecialAdvertising Section

11/17

12/9

1/20

2/17

3/16

4/20

5/18

6/15

7/20

8/17

9/14

10/19

Space Close+ Ad Builds

ProvidedAds

On SaleDate

seattle magazine2012 Media Kit

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Seattle magazine is the #1 most subscribed to and widest-read city/regional magazine in the northwest

demoGraPHICS

Affluentaverage household income: $244,000average net worth: $1.85maverage value of home: $750K

Well educated94% have completed some college78% have one or more college degrees30% have graduate degrees

Established decision-makersFemale: 75%male: 25%average age: 51

Married70% are married15% are single, never married10% divorced/separated

Invested in their home92% are homeowners22% own a secondary/vacation residence31% are planning major remodeling/ renovationin the next 12 months and planning to spendan average of $44,500

Planning to spend $1,000+ in the next 12 months56% on Home theater/entertainment system43% on Home electronics55% on Home furnishings/fixtures

Into the latest technology96% have at least one computer at home96% used the Internet in the last 30 days83% ordered something through the Internetin the last year

Active consumersof our readers who plan to purchase, they plan to spend on average in the next 12 months:Fine jewelry: $6,120Home furnishings: $5,640Home theater: $3,690Cosmetic surgery: $2,470

Frequent travelers91% have a valid passport30% traveled to Hawaii in the last 12 months93% took a domestic trip in the last 12 months30% visited las Vegas51% traveled to europe in the last 3 years42% traveled to mexico in the last 3 years

Frequent diners42% spend $250 or more dining outaverage spent $23181% drank wine in the last 30 days56% drank beer in the last 30 daysaverage times dined out inthe last 30 days: 10.7 times

Active and involved65% garden indoors or outdoors77% walk for exercise59% regularly attend professional sporting events60% exercise at health clubs53% visited a spa29% go boating35% hike or backpack24% golf43% volunteered for a non-profit

Cultured and support the arts69% attend museums, art galleries and exhibits81% attend a concert, ballet, or live theater

Philanthropic64% are involved with or donated to a charitableorganization in the last 12 months

1518 First avenue South | Suite 500 | Seattle, Wa 98134 | Phone 206.284.1750 | Fax 206.284.2550 | www.seattlemag.com

seattle magazine2012 Media Kit

Page 6: Seattle Magazine 2012 Media Kit

travelDomestic Flights (3+ times past year) 141,788 70,399

Foriegn Flights (1+ times past 2 years) 137,494 77,270

Hotels (10+ nights past year) 160,533 89,904

Skiing/Snowboarding (past year) 80,303 39,396

Socially active in the Past YearOpera/Symphony/Theater 251,003 138,976

Rock/Pop Concerts 150,067 77,006

College/Prof. 3+ Sport Events 123,389 63,588

Shopped Past 4 WeeksJewelry Stores 68,894 31,283

Women’s Clothes 197,903 115,312

Sporting Goods 157,430 95,616

medIa audIt 2010 reSultS

Seattle magazine cume rating is 11.4 vs. 6.7 for Seattle met

this means over a four-issue period, Seattle magazine has almost twice as many readers as Seattle met.that’s advertiser value.

media audit is a nationally-syndicated market survey company that reports qualitative audience data for print, tv and radio.

SourCe: media audit combined Spring & Fall 2010

We can provide reports based on other target demographics and including other local media companies.

1518 First avenue South | Suite 500 | Seattle, Wa 98134 | Phone 206.284.1750 | Fax 206.284.2550 | www.seattlemag.com

audienceAge 18+ 350,592 206,535

Age 25-44 144,150 97,594

Age 45-64 150,674 73,429

Live on the Eastside 45,713 13,735

High IncomeAverage HHI $100K+ 113,991 70,146

Liquid Assets $250K+ 74,907 42,546

Home Value $500K+ 85,564 39,481

Food & drinkRestaurants (4+ times past 2 weeks) 66,367 18,999

Bars/Night Clubs (past 4 weeks) 170,418 104,636

Wine (3+ times past 2 weeks) 99,708 56,703

Seattlemagazine

SeattleMet

Seattlemagazine

SeattleMet

seattle magazine2012 Media Kit

Page 7: Seattle Magazine 2012 Media Kit

ToTal Paid CirCulaTion:

Seattle magazine 32,768Seattle met 24,880

Paid SubSCriberS:

Seattle magazine 20,780Seattle met 11,556

newSSTand SaleS:

Seattle magazine 9,973Seattle met 13,324

Seattle magazine has 80% more subscribers than Seattle met

HoW We ComPare

SourCe: Seattle magazine is audited by Verified Audit Circulation, audit period July 1, 2010-June 30, 2011.

Seattle met audit information Circulation Verification Council 2010.

SourCe: april 2011 Press run SourCe: June 2011 Press run

BY tHe numBerS

1518 First avenue South | Suite 500 | Seattle, Wa 98134 | Phone 206.284.1750 | Fax 206.284.2550 | www.seattlemag.com

Seattle magazine is the most established magazine locally and recognized as the leading magazine over many years of excellence.

We have remained true to our brand: Smart, Savvy, essential and won the hearts and minds of our target audience: Seattle's affluent "baby boomer".

Consider the following:

n Seattle magazine is the premier print media vehicle in this market. Seattle magazine’s subscribers average household income is $244,000 vs. Seattle met’s $171,350.

n Subscribers are the gold standard among advertisers buying magazines - the 12x relationship with the subscriber, rather than the impulsive newsstand buyer.

seattle magazine. smart. savvy. essential.

HoW We ComPare

seattle magazine2012 Media Kit

Seattle magazine:

68,205monthly Circulation

240,422monthly readership

SeaTTle meT:

52,570monthly Circulation

185,309monthly readership

Page 8: Seattle Magazine 2012 Media Kit

PromotIon PlatFormS

Seattle magazine’s media platform provides for all aspects of an integrated promotion campaign:

1518 First avenue South | Suite 500 | Seattle, Wa 98134 | Phone 206.284.1750 | Fax 206.284.2550 | www.seattlemag.com

Broad, powerful awareness through printPRINT: our print magazine is the foundation of our media platform: Seattle magazine continues to lead Washington state with the most paid copies sold of any local publication. Print provides brand exposure and high end positioning that generates conversation among an affluent, active audience.

Immediate exposure through web and e-newslettersWEB: over 60,000 visitors per month immerse themselves in the latest developments on Seattlemag.com. our web sites provide similar content as our print magazine, but provide more day to day content through our food, fashion and arts blogs. In addition, each of our e-newsletters (restaurant Insider, Seattle Scene, must list) reach an average of 15,000 people a month.

Individual connections through events and social mediaEVENTS: Seattle magazine produces a series of signature events that draw a select audience that chooses to engage in a live experience with our brand. our fashion and food events are designed to deliver an experience that fulfills the needs of a luxury audience. advertisers are encouraged to participate and can sponsor events to develop awareness, sampling, and to develop personal connections with a discerning audience. Seattle magazine can also develop custom events for advertisers seeking to develop a specific experience.

SOCIAL MEDIA: Social media connects our print subscribers, event attendees, and web site visitors. With over 30,000 people in our facebook and twitter audiences, Seattle magazine has the ability to reach a signifi-cant audience with a strong connection to our brand. our “Inside Seattle” facebook following can offer advertisers the ability to run promotions that generate an immediate response.

70,000unique website visitors per month

signatureevent series

prInT

SOcIalMeDIa

evenTSYourBrand

AWAreneSS

Buzz

WebDireCtreSPOnSe

CuStOmerCOnneCtiOn

15,000 e-newsletter subscribersper month

custom eventswe reach over 15,000people face to face

30,000 facebook & twitter fans

68,206total circulation

seattle magazine2012 Media Kit

Page 9: Seattle Magazine 2012 Media Kit

PoSItIonGuaranteed positions available for 15% premium of space charge. Preferred positions are on a space-available basis as deemed by publisher. Please check with your account executive.

aVaIlaBle uPon requeStreprints / Inserts / Gatefolds / Cover Wrap / Poly Bags / Business reply Cards

Bleed CHarGeFull bleed is available for 10% of space charge.

2012 retail rates

Four color 1X 4X 8X 12X

2 page spread $12,080 $11,470 $10,900 $9,260

Full Page $6,925 $6,580 $5,920 $5,035

2/3 $6,230 $5,920 $5,330 $4,530

1/2 $4,670 $4,440 $3,995 $3,395

1/3 $3,115 $2,995 $2,660 $2,260

1/6 $2,075 $1,970 $1,775 $1,510

Cover 2 $8,500

Cover 3 $8,100

Cover 4 $9,470

as a past publicist and marketer, I urged my clients to brand with Seattle magazine. now that I am a retailer, I am finding out firsthand the absolutely positive results of branding with Seattle magazine.traffic to my shop increased the minute the magazine hit the readers hands. new customers called, stopped in and several had Seattle magazine to show me how they found me. I sold out of one item based on placing my shop with Seattle magazine. Seattle magazine delivers! Lauren FormicolaShopkeeperCharlie +May

as an advertiser with Seattle magazine for more than a decade, our relationship has developed into a true media partnership. our high-profile developments and global realty brand prefer to be associated with Seattle magazine for market exposure and brand positioning. We’re proud to be present in Seattle magazine everywhere this hard-working publication is distrib-uted; be it hotel rooms, in-flight and at targeted events such as Fashion First, Plymouth Housing or the Washington Wine auction. It just seems whatever is current and hip in Seattle is happening with Seattle magazine, seattlemag.com and their e-newsletters. that’s why we’ll continue to advertise as Seattle magazine leads the beat of this great city. Dean JonesPrincipalRealogics Sotheby’s International Realty

testimonials

PrInt rateS & teStamonIalS

1518 First avenue South | Suite 500 | Seattle, Wa 98134 | Phone 206.284.1750 | Fax 206.284.2550 | www.seattlemag.com

seattle magazine2012 Media Kit

fabulous flooring

inside:

Why local hospitals are clamoring for your business

tequila! Where to sip the top-shelf brands

the methoW’s must-do nordic ski adventure

best restaurants for a rainy day

smart. savvy. essential. january 2011

Gooiest Grilled cheese

savory soupsperfect pot pies+ fried everything

Comfort Food

fabulous flooring

inside: w

alls of wonder

inside:

seattlemag.com

smart. savvy. essential. october 2011

outdoor gear

previewskiing, biking

& hiking

the ultimate beer lover’s guide

seattlemag.com

bestbeerslocal

Best galleries for local art

inside super-eco homes

seattle’s dog oBsession

85 local craft Beersmust-try nanoBrewsseattle’s Best puB food

Page 10: Seattle Magazine 2012 Media Kit

ad SizesWidth Depth

2 page spread 17.25" 11.375"

Full page (non-bleed) 7.75" 10.25"

Full page (bleed)* 8.875" 11.375"

2/3 page (vertical) 4.625" 10.0"

1/2 page (horizontal) 7.75" 4.875"

1/2 page (vertical) 4.625" 7.25"

1/3 page (square) 4.625" 4.875"

1/3 page (vertical) 2.225" 10.0"

1/6 page (horizontal) 4.625" 2.3125"

1/6 page (vertical) 2.25" 4.875"

the following specifications should be used in the preparation files for Seattle magazine and northwest Home.

dIGItal FIleSads should be supplied on a Cd or via FtP or email as a high-res PdF (CmYK, 300 dPI, fonts embedded). all fonts should be converted to outlines or supplied. Please provide a color proof produced under SWoP specification (www.swop.org) when you submit new color ad material. We will do our best to match the proof that you supply, but due to CmYK magazine printing standards, we cannot guarantee color accuracy. We do not accept Film. If using large fields of black in a full color ad, please use a 4 color build instead of 100% black. (ie c 20/m 20/y 20/k 100). a fee of $150 will be charged if a file is received after 12:00 noon, two business days after materials Close date.

ad ProduCtIon rateSthe following production charges are minimum rates for up to one hour of production and two rounds of adjustments. ad-ditional time spent will be billed at $125/hour in quarter-hour increments.

1/6 page: $250 1/3 page: $250 1/2 page: $500

SHIPPInG InStruCtIonS ads under 10mB can be shipped electronically via email to [email protected]. ads up to 150 mB can be shipped via FtP. Files need to be compiled into one folder and stuffed or compressed. Please include the advertiser name in the folder name. In any web browser, go to: http://ads.tigeroak.com, when prompted, enter: username: advertiser Password: top207

Follow the instructions for entering pertinent informationand uploading files.

Send materials over 150 mB to: ad traffic Coordinator Seattle magazine 1518 1st ave. S, Suite 500 Seattle, Wa 98134

mechanical Specifications

Full PaGe

1/3 Sq

1/2 H

1/6 V

2/3 V 1/3 V

1/6 H

1/2 V

SIzeS & SPeCIFICatIonS

1518 First avenue South | Suite 500 | Seattle, Wa 98134 | Phone 206.284.1750 | Fax 206.284.2550 | www.seattlemag.com

seattle magazine2012 Media Kit

*Bleed SPeCIFICatIonSmaterial intended to bleed must be furnished with a minimum

of .25" image area beyond the trim (8.875" x 11.375").

trIm SIze8.375" x 10.875" lIVe area all type or graphics not in-

tended to trim should be positioned .3125" from trim.

Gutter SaFetYall copy should be placed .375" from either side of trim.

2/3 page: $500 Full Page: $500

Page 11: Seattle Magazine 2012 Media Kit

FIle reQuIreMenTSRGB color • 72 dpi • Maximum file size 50K

accepTeD FIle TypeS.jpg, .gif, .swf*, 3rd party tags

TO have a Web aD buIlTadd $100 to the rate

sample e-newsletterssample home page

Seattle magazine provides its content in digital form via the web, ipad and digital editions. Seattlemag.com is becoming a highly compelling web destination. our traffic is growing at approximately 10% per quarter through our over 10,000 twitter followers and Facebook “friends,” as well as through a significant online partnerships with prominent media outlets such as seattlepi.com.

VISItor SummarYn average monthly Page Views: 242,000 n total monthly Visitors: 70,000 unique visitors n avg Pages per visitor: 2.89 n 47% of visitors find us through search engines n almost 10% of our visitors access Seattlemag.com via a mobile device

seattlemag.com

eleCtronIC neWSletterS:three online newsletters are sent to a loyal following of over 12,000 readers weekly. every tuesday is Seattle Scene, with a choice of either a 728x90 ban-ner inserted near the top or a 160x600 skyscraper on the right side. thursday is Inside Seattle in which advertisers receive a 500x75 banner inserted near the top and bottom of our newsletter. this one is limited to just two advertisers. every other Wednesday is restaurant Insider, with a choice of either a 728x90 banner inserted near the top or a 160x600 skyscraper on the right side.

dIGItal ad unItS:

Monthly rates

1x commitment $2,000

3x commitment $1,750

6x commitment $1,500

Width(pixels)

height(pixels)

Monthly rates

guaranteed Impressions

Top Tile 300 250 $500 25,000

Skyscraper 160 600 $750 25,000

bottom leaderboard

728 90 $500 25,000

ads will rotate with up to four other ads.

Ask your Account executive for multi- web, e-newsletter and print bundle discounts.

onlIne rateS, SIzeS & SPeCIFICatIonS

*.SWF FIle reQuIreMnTSmust have the following in the actionScript:on (release) {geturl(clickTag,”_blank”);}publish Settings:-player: Flash 8-Script: actionScript 2.0

1518 First avenue South | Suite 500 | Seattle, Wa 98134 | Phone 206.284.1750 | Fax 206.284.2550 | www.seattlemag.com

seattle magazine2012 Media Kit

Page 12: Seattle Magazine 2012 Media Kit

1518 First avenue South | Suite 500 | Seattle, Wa 98134 | Phone 206.284.1750 | Fax 206.284.2550 | www.seattlemag.com

Signature eventsSeattle magazine offers signature events as well as more intimate event opportunities covering the gamut on lifestyle including wine, food, fashion, art, doctors, influential people and much more. return on sponsorship investments is high as Seattle magazine goes the distance to ensure that each sponsorship is fully activated.

Sponsor PackagesSeattle magazine event sponsorships are designed to allow participating companies to enjoy a competitive advantage by only having a limited number of sponsors (usually a maximum of four) at each event.

PreSentInG SPonSor ($15,000-20,000)this premiere sponsorship level receives all the typical sponsorship benefits (at right) as well as “naming rights” of our event. For example: “top doctors 2011, presented by XYz Company.” as a Presenting Sponsor, your company will also receive a prominent speaking role as well as the ability to have input into some design details of the event.

SIGnature SPonSor ($7,500-12,500)Seattle magazine events are unique in that we limit our sponsorships to a total of 5 sponsors per event (1 Presenting, 4 Signature sponsors). as a result, our Signature Sponsors receive prominent billing and inclu-sion in awards presentation and other participation in our events.

taBle SPonSor ($2,000)table sponsorships offer the opportunity for companies to receive recognition at events on a smaller level. Companies opting for this sponsorship level receive recognition through signage throughout the event, table solely for the company to use for employees and clients as well as recognition in the program. Spon-sorships at this level are unlimited. For information on sponsorship opportunities contact your account

executive or Chris Deco, Director of marketing at 206.452.2970.

SIGnature eVentS + SPonSor PaCKaGeS

toP doCtorSJune 2012 : the top doctors event honors the area’s top medical doctors from our 11th annual survey. this exclusive event is limited to 400 people and with last year’s list at 386 doctors in 109 different specialties, this represents the top 3% of doctors in our region. In attending the event, top doctors have the opportunity to share their success with associates, friends and family as a part of being included in the exclusive list.

SPrInG & Summer FaSHIon SHoWSSeattle magazine produces two fashion shows. one in spring and one in fall.

moBIle CHoWdoWn october 2012: mobile Chowdown is an organic gathering that brings together food, music and beer. thousands of knowledgeable and trendy Seattleites, swoon at the opportunity to sample the best street food the northwest has to offer. local musicians and northwest breweries also add to the allure of this fantastic event.

n Company logo featured prominently as a title sponsor in all collateral: signage, ad-vertising, and website with link to sponsor’s website

n Full page ad in Seattle magazinen two complimentary tables and/or tickets

with preferred seatingn logo on event page as a sponsor with link to

your websiten acknowledgment in all press releases, event

collateral materials, event ads and on websiten acknowledgement in thank you ad in

Seattle magazinen emcee mention of company during the event

n Featured placement of logo and profile in program

n Projection of company logo during programn opportunity to provide promotional items for

gift bagsn Company identified with event signagen logo engraved on all awardsn dominant logo placement in all event materialsn Short speaking roles at eventn Participation in pre-event receptionsn Six-foot display table during eventsn Branded Collateral / Gift at event tables

(ie wine / notebooks)

Sponsor Benefits Vary between Presenting and Signature Sponsors, as well as between events – but benefits typically include:

seattle magazine2012 Media Kit