Product + Offer + Targeting + Timing + Distribution + Advertising + ...

Were a common effort of communication & an innovation related to one of the components of the (old-school) marketing mix

Give advertising an extra chance to be succesful by adding an inovative element concerning the product, price, distribution...

From food & clothing to electronics & furniture.

Indeed, online shops bring lots of advantages to shoppers.

The traditional process of buying a car can be quite a hassle:

o You waste time visiting dealers and collecting offers

o Negotiating details and price with the retailer really gets on your nerves

o Sometimes, after you finally buy the car, the price drops suddenly and it becomes 30% cheaper than what you paid for it

o Also, sometimes too many choices confuse the consumer (see mobile subscribtions now vs Connex “Abonamentu’ de 5/ 7.5 sau 12”)

With only 3 steps:

Step #1: Select the car you want from a not-so-long list

Step #2: Create an account and fill in the reservation form

Step #3: Go into any showroom, sign the contract and drive your new car home

With unique prices designed especially for web and limited edition cars.

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FOLOSESTE

Mp3 PLAYER

CHAT PE NTERNET FASCINAT DE

NOILE TEHNOLOGII

JOCURI PE

COMPUTER

FOLOSESTE

INTERNETUL

INTERESAT DE

COMPUTERE

56% of SEAT customers are online

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o First three weeks = 3 cars sold! In average 2 cars sold/ month

o If seatwebshop.ro were a SEAT dealer it would NOT be the last one (based on the number of cars sold)