SeatPG Connection GameGamification in Customer Engagement

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.

SeatPG Connection Game

• Seat PG is a telephone

directories company and

publisher of street maps.

SeatPG Connection Game• They used gamification to

promote their newly

developed mobile app which

can be used to find information

such as the best places to eat

and job opportunities posted

by companies.

SeatPG Connection Game• The brand developed a treasure

hunt set in Italy. Players are

grouped into teams of three to

five to contend for the prize of

1,000 Euros raffled by the

company. Users solve quizzes

based on the brand throughout

the game.

SeatPG Connection Game• Each player is initially

given a trial to decide

whether they are

interested in

participating and want

to keep playing.

SeatPG Connection Game• Shortly after launch,

Seat PG’s site received

15,000 visits. The game

itself elicited more 400

teams, all actively

engaged in the brand.