Seasonal Website Marketing
description
Transcript of Seasonal Website Marketing
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Seasonal Website MarketingUsing Past Data Trends & Simple Tools to Improve
Website Marketing for Cyclical Opportunities
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Seasonal Website Marketing
To Every Thing There is a Season…
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Seasonal Website Marketing
“With the start of spring and change of weather, many
Americans visited pharmacy sites for helping battling seasonal
allergies and colds.”Source: comScore Media Metrix Ranks Top 50 U.S. Web Properties for March 2013
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Using Past Data Trends to Improve Website Marketing for Cyclical Opportunities
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Seasonal Website Marketing
If You’re Not Collecting Data…
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Seasonal Website Marketing
…Start Today.
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Seasonal Website Marketing
What to Focus On1. Conversions
2. Traffic 3. Popular Content
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Seasonal Website Marketing
Look For Trends
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Seasonal Website Marketing
Can You See Any Trends?
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Seasonal Website Marketing
That’s Easier.
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Seasonal Website Marketing
Find Big Monthly Jumps
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Seasonal Website Marketing
And Smaller Jumps
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Seasonal Website Marketing
This is Interesting…
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Seasonal Website Marketing
2 Questions to Ask1. Why is this happening?
2. How can we take advantage of it?
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Seasonal Website Marketing
How to Get the Advantage1. Understand the trend
2. Create your plan a year ahead of time 3. Execute on time (no later than 6
months ahead of time for SEO) 4. Measure and analyze, repeat
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Seasonal Website Marketing
Extra Tips1. Promote top products from previous season
2. Promote top categories from previous season 3. Offer promotions on previous peak traffic days 4. Step up social efforts before and on peak days
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Using Simple Tools to Improve Website Marketing for Cyclical Opportunities
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Seasonal Website Marketing
The Tools1. Google Trends
2. Google Instant Search 3. Google News
4. HARO
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Seasonal Website Marketing
Can You Guess?
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Seasonal Website Marketing
“Christmas Sweater”
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Seasonal Website Marketing
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Seasonal Website Marketing
9 Content Marketing Ideas
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Seasonal Website Marketing
Want Some Links?Journalists are searching for seasonal topics
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Seasonal Website Marketing
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Seasonal Website Marketing
HAROwww.helpareporter.com 1. Sign up as a source
2. Look for seasonally topical requests
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Seasonal Website Marketing
Free Tip: Recycle Seasonal Pagesa. Avoid dates in URLs
b. Keep URL live all year long (no 404!) c. Modify content immediately after event
passes to avoid confusion for visitors
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Seasonal Website Marketing
Questions?www.mwi.com
@getmwi