Seasonal presentation FW15 ENG

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Transcript of Seasonal presentation FW15 ENG

The androgynous fashion, combined with masculine shoe types such as loafers, college shoes, chelseas and monks are setting trends again in the coming autumn/winter. Minimalism, pragmatism and everyday suitability appear in new hybrid shoes, which are mostly flat or have a medium heel lift. Both Nappa and patent leather play a central role for this fashion in shoes and women's clothing.

Influences from folk and bohemian styles, the sixties and seventies, craftsmanship and art, ethnic and floral prints make this the latest and most creative look.

As in the previous fashion theme, the designers focus on coats and capes, which can be combined with both mini and maxi dresses and skirts. The ideal partners for this in terms of footwear are boots, booties or pumps in velour and freshly baked colours such as rust-brown, caramel or plum, in crocodile or snakeskin patterns, or animal prints.

Voluminous and chic, yet uncomplicated and casual – this feminine, premium-quality style's charm lies in its reduction and clear, straightforward language. A cosy feeling in flowing materials and voluminous coat shapes is guaranteed. As an accompaniment to this, pumps and city boots are favoured in high-quality calfskin and patent leather in black, nude, grey and red tones, enhanced with fine prints, embossed patterns and Swarovski crystals.

"Fashion meets Function" is the motto for the sportiest fashion. Even far from the ski slopes, elements from sportswear and work wear combined with a natural feeling and high-tech materials make the easy sports theme an innovative everyday style, suitable for the city. Hybrids in both women's clothing and shoes give this look its fresh, novel character. The new Högl collection ranges from wedge sneakers, chucks and slip-ons to functional casual pumps, butterflights, booties and boots and a winter Gore-Tex programme.

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Galeria Kaufhof, Berlin Alexanderplatz

HÖGL in the media

HÖGL shoes is attracting inter-national fashion- and lifestyle-magazines – both in print and online. With monthly newsletters HÖGL infoms fashion editors and blogger about new collection topics and trends. With constant publications HÖGL increases its brand awareness and fashion relevance.