SearchLeeds, Kirsty Hulse 'How to make friends and (influence people) get links'
Transcript of SearchLeeds, Kirsty Hulse 'How to make friends and (influence people) get links'
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HOW TO MAKE FRIENDS AND INFLUENCE PEOPLE
GET LINKS.
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Kirsty Hulse @kirsty_hulse
Founder @manym1nd5
I really really really love links
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Clients say no to our ideas
We cant get good data
Experts wont collaborate
Our emails dont get replies
We get coverage but not links
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WE RELY ON PEOPLE, AND PEOPLE CAN BE PREDICTED AND TRAINED
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CLIENTS THAT SAY YES TO IDEAS
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http://www.fastcompany.com/3052242/how-to-be-a-success-at-everything/the-secret-to-sounding-smart-using-simple-language
QUIT THE JARGON
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PITCH SOMETHING INSANE
+ =
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PITCH IDEAS USING QUESTIONS
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GOOD, AFFORDABLE DATA
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POLLFISH ARE AWESOME REALLY AWESOME
LIKE, I DONT EVEN REALLY WANT TO BE TELLING YOU THIS AWESOME
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GIVE YOUR SURVEYS TO PEOPLE WHO CARE
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EXPERT OPINION AND QUOTES
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11/04/2016 12/04/2016 13/04/2016 14/04/2016 15/04/2016 16/04/2016 17/04/2016 18/04/2016
EMAIL RESPONSES
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AMAZON NEW RELEASES IS A GOLDMINE
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NOT SHITTY OUTREACH
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USE EMBARGOS AND PRE SELLUSE SEXY LANGUAGE LIKE EMBARGO AND EXCLUSIVE
http://www.blastmedia.com/2013/03/24/pr-terms/
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CITATIONS YAY
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CITING THE SOURCE ISNT ENOUGH
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PLAY TO EGO
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Total campaign time and cost = 2 days
Average position for keyword group 9 to 6
Over 6000 social shares
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WHAT I SHOULD HAVE DONEGone to national press first and tried to negotiate an exclusive
Pitched the idea over the phone (!)
Had the stats on site as opposed to the press release to encourage more links
Outreach to sites that had already covered similar stories
Had more data points on why Scotland
Partnered with Scotland bloggers for photos and imagery
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https://www.youtube.com/watch?v=Kijm1bdY1Kc