Search and Display: Capitalizing on the Retargeting Opportunity
Search&Display -- Overview & Discussion
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Transcript of Search&Display -- Overview & Discussion
![Page 1: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/1.jpg)
The content in this deck is proprietary and confidential.1
ActivadThe Interactive Search & Display Ad Application
Overview & Discussion
![Page 2: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/2.jpg)
The content in this deck is proprietary and confidential.
The entire industryrecognizes thatdisplay adsperform poorly. It’s old news using an old technology.
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![Page 3: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/3.jpg)
The content in this deck is proprietary and confidential.
Display ads, on average, yield a click-throughrate of about 0.17%
While the average Goldspot Media reports a click-through
rate of 0.17%, it asserts that 50% of clicks on ads are
unintended. According to these stats, the average banner ad
only gets four out of every thousand users to do anything
remotely important or relevant, and these sites still have to do
the heavy lifting of converting users from this point.
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![Page 4: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/4.jpg)
The content in this deck is proprietary and confidential.
Why don’t peopleinteract with display ads?
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Source: Ad Keeper/2011
![Page 5: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/5.jpg)
The content in this deck is proprietary and confidential.
Why don’t peopleinteract with display ads?
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61% don’t click on display ads because
they don’t want to leave the site they are on.
Source: Ad Keeper/2011
![Page 6: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/6.jpg)
The content in this deck is proprietary and confidential.
Why don’t peopleinteract with display ads?
4
61% don’t click on display ads because
they don’t want to leave the site they are on.
54% have no interest in the content.
Source: Ad Keeper/2011
![Page 7: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/7.jpg)
The content in this deck is proprietary and confidential.
Why don’t peopleinteract with display ads?
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61% don’t click on display ads because
they don’t want to leave the site they are on.
54% have no interest in the content.
All of us suffer from “banner blindness.”
Source: Ad Keeper/2011
![Page 8: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/8.jpg)
The content in this deck is proprietary and confidential.
Unfortunately, most of the ads you see just aren’t relevant. Display ads arepush, not pull.
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Retargeting, which basically pursues consumers who have
abandoned their browser or their cart, can become a weird
game of cat and mouse when not done properly. And publishers are a bit guilty here as well — the temptationto keep adding ad units is immense, with every ad impression
driving revenue.
![Page 9: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/9.jpg)
The content in this deck is proprietary and confidential.
There simply hasn’t been an alternative.
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![Page 10: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/10.jpg)
The content in this deck is proprietary and confidential.
There simply hasn’t been an alternative.
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UNTIL NOW.
![Page 11: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/11.jpg)
The content in this deck is proprietary and confidential.
Introducing an innovativeenhancement todisplay advertising.
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![Page 12: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/12.jpg)
The content in this deck is proprietary and confidential.
Introducing an innovativeenhancement todisplay advertising.
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A display ad thatthinks like an app.
![Page 13: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/13.jpg)
The content in this deck is proprietary and confidential.8
ActivadThe Interactive Search & Display Ad Application
search&display
![Page 14: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/14.jpg)
The content in this deck is proprietary and confidential.
Here’s how it works.
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search&display ads are interactive ads that provide user-generated information based on the viewer’s specific needs.
![Page 15: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/15.jpg)
The content in this deck is proprietary and confidential.
Here’s how it works.
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search&display ads are interactive ads that provide user-generated information based on the viewer’s specific needs.
Step 1: See the ad that has been placed or re-targeted to you based on your browsing habits.
![Page 16: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/16.jpg)
The content in this deck is proprietary and confidential.
Here’s how it works.
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search&display ads are interactive ads that provide user-generated information based on the viewer’s specific needs.
Step 1: See the ad that has been placed or re-targeted to you based on your browsing habits.
Step 2: Click on drop-down menus to provide search criteria that are relevant to you.
![Page 17: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/17.jpg)
The content in this deck is proprietary and confidential.
Here’s how it works.
9
search&display ads are interactive ads that provide user-generated information based on the viewer’s specific needs.
Step 1: See the ad that has been placed or re-targeted to you based on your browsing habits.
Step 2: Click on drop-down menus to provide search criteria that are relevant to you.
Step 3: search&display instantly populates and displays search results including corresponding imagery and/or video.
![Page 18: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/18.jpg)
The content in this deck is proprietary and confidential.
Client response hasbeen enthusiastic.
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The ad that thinks like an app.
Welcome to Activad
Learn How Activad
can Empower You?
Are you a Publisher?
Are you a Consumer?
Are youan Advertiser
Activad
![Page 19: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/19.jpg)
The content in this deck is proprietary and confidential.11
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The content in this deck is proprietary and confidential.11
“With search&display we’re seeing a 60% higher average session duration than any display campaign we’ve seen to date.”
Lisa Gluck VPDirector of Digital Services
![Page 21: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/21.jpg)
The content in this deck is proprietary and confidential.11
“The results we have witnessed demonstrate a clear uptick in our brand awareness and validate unique value of search and display as an online format. It’s the best technology for the real estate market with outstanding results.”
James CahillEVP Chief Information & Technology Officer
“With search&display we’re seeing a 60% higher average session duration than any display campaign we’ve seen to date.”
Lisa Gluck VPDirector of Digital Services
![Page 22: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/22.jpg)
The content in this deck is proprietary and confidential.11
“The results we have witnessed demonstrate a clear uptick in our brand awareness and validate unique value of search and display as an online format. It’s the best technology for the real estate market with outstanding results.”
James CahillEVP Chief Information & Technology Officer
“Search and display enhances the consumers’ shopping experience by allowing the customer to search for what’s real and what’s available now. We love it.”
Shelly HeberBusiness Development & Marketing Manager
“With search&display we’re seeing a 60% higher average session duration than any display campaign we’ve seen to date.”
Lisa Gluck VPDirector of Digital Services
![Page 23: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/23.jpg)
The content in this deck is proprietary and confidential.
Here’s why people are talking about search&display.
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.
![Page 24: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/24.jpg)
The content in this deck is proprietary and confidential.
Here’s why people are talking about search&display.
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RESULTS.
.
![Page 25: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/25.jpg)
The content in this deck is proprietary and confidential.
Users are spending more time on search&display.
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ACTIVADApparel
AutomotiveConsumer Goods
EducationEntertainment
FinanceFood & Beverage
HealthcareHome & Garden
InsurancePharmaceutical
Professional ServicesRetail
Travel and Tourism
0 15 30 45 60
Rich Media Average Dwell Time by Campaign Vertical (in seconds)
Average Brand Time
26.189.4
13.55.7
14.312.7
58
18.299.7
13.115.05
21.8614.3
15.3
Source: adform/2015
.
![Page 26: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/26.jpg)
The content in this deck is proprietary and confidential.
search&display generates higher click-through rates.
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ACTIVADApparel
AutomotiveConsumer Goods
EducationEntertainment
FinanceFood & Beverage
HealthcareHome & Garden
InsurancePharmaceutical
Professional ServicesRetail
Travel and Tourism
0% 0.2% 0.4% 0.6% 0.8%
Rich Media Total CTR by Campaign Vertical (vs Industry Average)
Total CTR
0.78%0.10%
0.51%0.08%
0.24%0.52%
0.42%0.57%
0.35%0.46%
0.07%0.08%
0.10%0.16%
0.67%
ACTIVAD
Source: adform/2015
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The content in this deck is proprietary and confidential.
People are choosing search&display ads more often.
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0%
1.25%
2.5%
3.75%
5%
In-Stream Video Mobile Rich Media Rich Media Rich Media (w/Video) Rich Media (w/o Video) ACTIVAD
Interaction Rate by Ad Type (vs. Industry Averages)
1.26%
0.57%
1.88%2.17%
1.86%
4.77%
ACTIVAD
Source: adform/2015
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The content in this deck is proprietary and confidential.
search&display is a multi-platform technology designed around today’s 21st century results-driven consumer.
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![Page 29: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/29.jpg)
The content in this deck is proprietary and confidential.17
THE NEW DAWN OF INTERACTIVE SEARCH & DISPLAYIS HERE
HOME ABOUT SEARCH & DISPLAY NEWS CONTACT
Are you an advertiser?
Are you a consumer?
Take a Tour Take a Tour Take a Tour
Enjoy a more relevant and personalized experience withgreater control and flexibility.
Search & Display ads maximizerelevancy, reach and engagement,generating an unprecendentedclick-through rate.
Keep audiences on publishers’sites longer by performing realtime searching in the adunit itself.
Are you a publisher?
The game has changed... forever.
Activad
THE NEW DAWN OF INTERACTIVE SEARCH & DISPLAYIS HERE
HOME ABOUT SEARCH & DISPLAY NEWS CONTACT
Are you an advertiser?
Are you a consumer?
Are you a publisher?
The game haschanged... forever.
Activad
An ad that thinks like an app.
Welcome to Activad
Learn How Activad
can Empower You?
Are you a Publisher?
Are you a Consumer?
Are youan Advertiser
ActivadInteractive Display Ad Application
The Interactive Search Display Ad Application
The Interactive Search Display Ad Application
Take a Tour Take a Tour Take a Tour
Enjoy a more relevant and personalized experience withgreater control and flexibility.
Search & Display ads maximizerelevancy, reach and engagement,generating an unprecendentedclick-through rate.
Keep audiences on publishers’sites longer by performing realtime searching in the adunit itself.
![Page 30: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/30.jpg)
The content in this deck is proprietary and confidential.
The proof is inthe performance.
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Let’s lookatin action.
Click an image to view the ad in your browser.
![Page 31: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/31.jpg)
The content in this deck is proprietary and confidential.
search&display offers unprecedented advantages.
• Interact with display ads without ever leaving the web page
• Create relevance by selecting the information they wish to pursue
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Consumers
• Improved CTR and engagement times • Detailed metrics and analysis • Retargeting directly from ad
Advertisers
• Viewers no longer have to leave the site to access information
• Each new search is considered a click
Publishers
![Page 32: Search&Display -- Overview & Discussion](https://reader031.fdocuments.net/reader031/viewer/2022022201/589b03211a28abb85d8b4d67/html5/thumbnails/32.jpg)
The content in this deck is proprietary and confidential.20
Thank you.
ActivadThe Interactive Search & Display Ad Application