hot rolled & cold rolled categorization hot rolled & cold rolled categorization
Search Plus Your World (SPYW) Jan 10 th 2012 Google rolled out SPYW their most radical...
-
Upload
kelly-jennings -
Category
Documents
-
view
213 -
download
0
Transcript of Search Plus Your World (SPYW) Jan 10 th 2012 Google rolled out SPYW their most radical...
![Page 1: Search Plus Your World (SPYW) Jan 10 th 2012 Google rolled out SPYW their most radical transformation ever. Personal, Private, Public & Social search are.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e105503460f94afb041/html5/thumbnails/1.jpg)
Search Plus Your World (SPYW)
• Jan 10th 2012 Google rolled out SPYW their most radical transformation ever.
• Personal, Private, Public & Social search are now Combined
![Page 2: Search Plus Your World (SPYW) Jan 10 th 2012 Google rolled out SPYW their most radical transformation ever. Personal, Private, Public & Social search are.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e105503460f94afb041/html5/thumbnails/2.jpg)
Google’s Next Generation Search• Larry Page on Google’s integration of Google+ into the next
generation of search Investor Relations blog
• “Today, most search results are generic, so two strangers sitting next to each other in a café will get very similar answers. Yet everyone’s life experiences are unique.”
• “Google+ helps solve this problem for us because it enables Google to understand people and their connections.”
• “This kind of next-generation search in which Google understands real-world entities—things, not strings—will help improve our results in exciting new ways. It’s about building genuine knowledge into our search engine.”
• The message is clear, Google is betting the farm on Google+ and you better too (unless of course you’re just interested in ranking well in Google).
![Page 3: Search Plus Your World (SPYW) Jan 10 th 2012 Google rolled out SPYW their most radical transformation ever. Personal, Private, Public & Social search are.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e105503460f94afb041/html5/thumbnails/3.jpg)
New SPYW Web Results Include:
• Personal Results– Photos and posts (your ‘s and those shared with you). – Only you & those you share with can see your private content
• Profiles – Both in autocomplete and search results, you’ll find people
you’re close to or might be interested in following
• People and Pages on Google+– People profiles and Google+ pages related to a specific topic
![Page 4: Search Plus Your World (SPYW) Jan 10 th 2012 Google rolled out SPYW their most radical transformation ever. Personal, Private, Public & Social search are.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e105503460f94afb041/html5/thumbnails/4.jpg)
Personal Results• Personal Result for “Chikoo” (a fruit) provided by Google’s
Amit Singhal, who oversees Google’s ranking algorithm
![Page 5: Search Plus Your World (SPYW) Jan 10 th 2012 Google rolled out SPYW their most radical transformation ever. Personal, Private, Public & Social search are.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e105503460f94afb041/html5/thumbnails/5.jpg)
Profiles
![Page 6: Search Plus Your World (SPYW) Jan 10 th 2012 Google rolled out SPYW their most radical transformation ever. Personal, Private, Public & Social search are.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e105503460f94afb041/html5/thumbnails/6.jpg)
People & Pages On Google+• Even with Personalization turned off Google+ results
returns People and Pages • No Facebook or Twitter Offered
![Page 7: Search Plus Your World (SPYW) Jan 10 th 2012 Google rolled out SPYW their most radical transformation ever. Personal, Private, Public & Social search are.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e105503460f94afb041/html5/thumbnails/7.jpg)
Britney’s Google+ Page
![Page 8: Search Plus Your World (SPYW) Jan 10 th 2012 Google rolled out SPYW their most radical transformation ever. Personal, Private, Public & Social search are.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e105503460f94afb041/html5/thumbnails/8.jpg)
Speculating on the Future• Unless prevented by antitrust violations SPYW and Google+ looks
likes it’s here to stay• Potential to make Google+ the communications backbone between
100+ disparate Google applications including:– Google Places– Google Docs– Google Checkout– Android mobile platform– YouTube– Google Analytics
• Again from Larry Page Investor Relations blog “Google+ makes sharing super easy by creating a social layer across all our products so users connect with the people who matter to them.”
![Page 9: Search Plus Your World (SPYW) Jan 10 th 2012 Google rolled out SPYW their most radical transformation ever. Personal, Private, Public & Social search are.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e105503460f94afb041/html5/thumbnails/9.jpg)
What are Businesses Doing?
• They’re nervous about the way Google has shoved Google+ into the SERP’s because search is how people find products online
• The thought leaders and SEO pundits are recommending that businesses jump in now
• Many are jumping on board Google+ with a great sense of urgency!
• Next slide from and Fishkin at SEOmoz– http://
www.seomoz.org/blog/comparing-seo-social-media-as-marketing-channels
![Page 10: Search Plus Your World (SPYW) Jan 10 th 2012 Google rolled out SPYW their most radical transformation ever. Personal, Private, Public & Social search are.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e105503460f94afb041/html5/thumbnails/10.jpg)
![Page 11: Search Plus Your World (SPYW) Jan 10 th 2012 Google rolled out SPYW their most radical transformation ever. Personal, Private, Public & Social search are.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e105503460f94afb041/html5/thumbnails/11.jpg)
![Page 12: Search Plus Your World (SPYW) Jan 10 th 2012 Google rolled out SPYW their most radical transformation ever. Personal, Private, Public & Social search are.](https://reader036.fdocuments.net/reader036/viewer/2022070407/56649e105503460f94afb041/html5/thumbnails/12.jpg)
Related Information• http://googleblog.blogspot.com/2012/01/search-plus-your-world.html
• http://searchengineland.com/two-weeks-in-google-search-plus-your-world-109527
• http://mashable.com/2012/04/05/google-ceo-larry-page/
• http://searchengineland.com/two-google-seo-guides-you-should-read-111703
• http://www.portent.com/blog/internet-marketing/google-plus-box-ranking-factors-report.htm
• http://marketingland.com/google-now-forcing-all-new-users-to-create-google-enabled-accounts-3912
• http://searchengineland.com/examples-google-search-plus-drive-facebook-twitter-crazy-107554
• http://www.foxbusiness.com/technology/2012/01/13/google-search-is-discriminatory-violates-antitrust-law/#ixzz1tSogCDgY