Position2 OverviewSEO, PPC, Social Media MarketingSearch Marketing in a Blended Search World

Vinod Nambiar, Position2

Contents• What is blended search

• Examples

• Challenges and opportunities for marketers

• Cases

• 4 Tips for the road ahead

04/12/23 Position2 Roundtable /

Singapore

3

Traditional search resultsA typical search result for Harry Potter

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Search results are changing

Wiki EntryWiki Entry

NewsNews

ImagesImages

VideosVideos

Text resultsText results

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Google Universal is the same

VideoVideo

BlogBlog

BookBook

NewsNews

And there also are:Images, PDFs, etc.

All search results will soon be like this

WebsiteWebsite

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Eye tracking in Google

(Source: Enquiro)

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Eye tracking with blended search

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Coming back to blended searchWhat do you see first on this page?

The first result may not be the most clicked result

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What does this mean?

Blended results push the top five results down the page

They also disrupt where visitor’s eyes would go

And where they are likely to click

Why? Books, news, videos, etc., are considered more reliable

Opportunity: Rise above the competition

No 1 result in the text results no longer matters

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Abaca Subpoena Phishing

Results

PR submissions and blog posts are still indexed in the first 5 positions in Google Search for keywords like ‘subpoena,’ ‘federal subpoena email spam,’ ‘fake subpoena spear-phishing.’

Spike in traffic to the site

Blog comment featured in 2nd position in Google search for the keyword

‘subpoena phishing’

Featured in 1st position in Google search for the keyword ‘subpoena

phishing’

ResponseLINK

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Minglebox.com

The videos submitted through video syndication for Minglebox ranks in the

first page for keyword ‘Saarang 2008’.

Minglebox ranks in the first page for the keyword ‘Saarang 2008’.

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The videos submitted for Minglebox through video syndication ranks in the

first page for keyword ‘Antarangini 2008’.

Minglebox.com

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Coverity.com

Press Release submitted for Coverity ranks in the first page for the keyword

‘Static Analysis solution for c#’.

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Videos and Facebook group for Abaca ranks in the first page for the keyword

‘Anti Spam webinar’.

Abaca.com

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4 for the road ahead

Don’t neglect good old SEO. Content/ Compliance

Leverage social media

Build “digital assets”. Distribute them all over the www

Keep your eyes & ears open. Ride the waves