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Is Search Recession Proof?

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Our Panel

• Gerry Bavaro, Executive Vice President, Didit

• Patrick Harris, National Sales Manager, Search

Agency Sales, Microsoft Advertising• Debbie Johnsen, Director of Interactive

Marketing, Leading Hotels of the World

• Aaron Goldman, VP, Marketing & Strategic

Partnerships, Resolution Media

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Agenda

• Is Search Recession Proof?

• Search Behavior in a Recession

• Purchase Behavior in a Recession

• Search Marketing Best Practices in a

Recession

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Is Search Recession Proof? YES!

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Is Search Recession Proof? YES!

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Is Search Recession Proof? NO!

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Is Search Recession Proof? YES!

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Is Search Recession Proof? YES, BUT…

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Is Search Recession Proof? YES, BUT…

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Is Search Recession Proof? YES!

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Is Search Recession Proof? YES!

Search Behavior in a Recession

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More Time Spent Online

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The Internet as an Escape

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Search Engines Frequented

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25% YOY Increase in Queries

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Purchase Behavior in a Recession

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Consumers are More Cautious

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More Likely to Window Shop

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CPG and Pharma Seem Safe

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Search Marketing Best Practices in a Recession

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Keyword Selection

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Copy/Messaging

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Compete on PriceUse words like cheap, discount,Free shipping, special offers, etc.www.LowestPrice.com

The Brand RulesFocus on key brand attributesto differentiate your product.www.BestBrand.com

Landing Page Testing

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Bid/Campaign Management

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Fare Thee Well…