Search Impact Introduction Presentation
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Transcript of Search Impact Introduction Presentation
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Reputation, Social and Marketing Services
“We Get your business where it needs to be seen online.”
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Where can potential clients find your business online?
Reputation Management
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Local customers are switching to the internet to find local
businesses
• 64% of local customers use online search engines and directories as their main way to find local business; only 28% of people use old paper directories as their preferred source of local information
*2010 Bright Local Survey
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TMPDM/comScore Study, Local Search Market Share (2009)
Local Intent, Local Traffic, Local Business
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Where is your business even listed online?
Have you entered a Google places listing for your business?
Are you seen as an authoritative and helpful business online?
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Highest conversion levels of all local advertising channels
• Local directory marketing has higher conversion rates than other, traditional advertising options – up to 50% conversion on some directories. That means that you’ll convert 1 in 2 leads into an actual customer.
*2010 Bright Local Survey
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• We start with Google Local, Yahoo Local and Bing Local to bring you visibility
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Local Business Reviews
• Public reviews build trust• 70% of local consumers trust online
business reviews - *2010 Bright Local Survey
• Think of reviews as “Testimonials 2.0”• 87% of buyers would probably recommend
their agent to others* NAR 2010 Profile Of Home Buyers and Sellers • Reputation was the 2nd most important
factor when choosing an agent* NAR 2010 Profile Of
Home Buyers and Sellers
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48% of buyers were referred by an friend, neighbor or relative.
• 116,010,760 Americans use Facebook, that’s over 1/3 residents. Source: Mashable.com
• 90% of people trust the recommendations of their Facebook friends. Source: SocialCommerceToday.com
• Are you taking advantage of social media?
*2010 NAR profile of Buyers and Sellers
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®
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Social Media Assistance
We’ll give you a hand in your social media, from creating a business page, to engaging with your fans.
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Where can you improve your online presence?
Online Marketing
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Marketing Tasks
• Community and promo video production
• Keyword Research
• SEO guidance and advice
• Meta-Titles and Descriptions
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Reputation, Social and Marketing Services
Http://www.MySearchImpact.com“We get your business
where it needs to be seen online.”